Category Archives for "Video Marketing"

Video Marketing Tip: Come Closer to The Camera

Video Marketing Tip: Get Closer to the Camera

One thing that I’ve learned while creating hundreds of videos is that it is super important to get closer to the camera when you are doing video marketing.

Why?

Well the simplest reason is that it allows people to see into your soul…

okay, okay that might be a little deep but you get the idea.

It is the quickest and easiest way for a “cold prospect” to learn more about you. Sure you could write millions of words on a website and hope that people will just magically understand what you’re trying to communicate and buy everything from you, but that’s a little harder than just creating some videos.

By getting closer to the camera when shooting your videos you are taking full advantage of the “picture is worth 1,000 words” idea. While I’m not sure how many words a video is actually worth, I’m sure its at least 1,001 words.

Putting yourself out there can be pretty scary though and I admit when I first got started with shooting videos I had the camera really far away from my face because I thought people needed to see my whole body for some reason.

It wasn’t until a little over a month ago when I found out about this little video marketing tip that I started to implement it…

side tip: when you learn something that is working well for a lot of people, implement it immediately.

What happened when I started to do this in my videos?

magic.

Well, not real magic.

But something awesome did happen. More and more people started commenting on my videos and leaving their thoughts when I was asking them to.

People were actually listening to what I was sharing and actually doing what I asked them to.

It’s a pretty great feeling when that happens.

So my video marketing tip for you is to put that camera closer to your beautiful face. It’s going to be a little frightening at first, but I promise it’ll be alright. No one will come out of your camera lens and eat you…unless you’re REALLY good at lucid dreaming and are actually asleep.

My challenge for you is to actually do this.

The next time you shoot a video, put it up closer to your face and record it. It’s a simple little tweak that will have a major impact on the way people react to your videos.

Go ahead, give it a try and leave a comment below on what you learned while doing this!

 

 

Costa Rica Sunset

Costa Rica Sunset

 

So I decided to take my camera out to get some pictures of the sunset and ended up deciding just to record it.

Why would I record it instead of just getting a picture?

Well, many of you have not been down here yet to see a Costa Rica sunset and it’s absolutely beautiful. So I decided to do the next best thing, which was to record the sunset (It’s about 7 mins long) and get the sounds and the entire feel of what it’s like to sit on the beach with your toes in the sand, the sounds of the waves crashing and the beauty of the sun setting over the ocean.

Have you seen any beautiful sunsets? Where was it?

Leave your comments below!

The Secret: The Optimists Creed

I was messing around on pinterest earlier today and came across the image of what I found out is called “The Optimists Creed”.

So I did what any normal person would do…

I decided to record myself saying it and share it with you.

That’s normal.

Well…at least in my world. 🙂

If you want to see the actual post, check it out on Pinterest here.

Update on a Project I’m Working on For Tollie International

I might not have shared this with you all yet, but I’ve partnered up with Andy Schmidt of Tollie International to help build the brand.

Our focus for this company is to build a media empire that helps positively impact the lives of millions of people. (One of my life goals)

We plan on doing this through various different projects. One of the projects involves setting up a network where young kids can showcase their skills and get recognized for their skills. People like Justin Bieber were found through online media, and we want to provide a network where talented kids can showcase their skills and build their following while winning prizes for certain competitions.

Tollie Schmidt, Chris Hughes

Here’s a quick video update on what we’ll be filming tonight:

You can learn more about this project and become a fan on Facebook:
Tollie International Facebook

Sony UWP UWP-V6 Wireless Microphone Package Review

If you’ve been listening and watching my videos for any length of time, you probably know that I have struggled with having high quality sound in my videos. Although I’ve gotten better at making my videos sound better, they sounded decent because I was talking louder and also turning up the volume with my video editing program, iMovie. I prefer to use video as my means of communication because I feel that it connects with more people and it can be used to create more content in less time.

I believe that every blogger should make use of written blog posts as well as video content on their sites. It gives your readers a chance to connect with you on a different level and some people learn better from one medium over another.

When I first got started with video marketing, I was ecstatic to find the Kodak Zi8 pocket HD Camera. The reason for this is that it was the first handheld pocket HD camera that had a built in audio input jack so that you could have external audio instead of just relying on the built in mics that come with this camera. Prior to this, I was using a digital camera and it’s video function.

I have always wanted to get a high quality wireless microphone system to do my videos, but I wanted to wait until I could afford to get something that would give me the quality that I was looking for. Being a young entrepreneur, I’ve been trying to bootstrap building my business and save money anywhere I can. I even bought an extremely long cable to bring audio in from an inexpensive wired mic that I bought from Radio Shack to test out in most of my videos. The problem with that was that the sound wasn’t THAT much better than the sound from the camera’s mic and the wires definitely got in the way.

I have always wanted to get a high quality wireless microphone system to do my videos, but I wanted to hold off until I could afford to get something that would give me the quality that I was looking for. I’d read about how important audio quality is in how people perceive the value of your information and understood that I needed my videos to sound good if I was to truly provide high value to people. Until now, I’ve been using extremely long cables to bring audio in from my audio mixer for most of my videos. The problem has been that the cables end up getting in the way.

I’m happy to say that I’ve recently invested in the Sony UWP-V6 Wireless Microphone Package and I could not be happier. Check out this video that I just posted to my YouTube Channel.