Category Archives for "Video Marketing"

July 6, 2018

How To Find Keywords For YouTube Videos

find keywords for your youtube videos

Are you looking to get more exposure on your YouTube channel?

It all starts off with keyword research. That means you’ll want to watch the video below to learn how to find keywords for YouTube videos.

 

A few of the tools mentioned in the video are listed below.
– YouTube search bar
Keywords Everywhere
VidIQ
TubeBuddy
KeywordShitter

 

By using each of these tools as I show you in the video, you’ll create a targeted list of keywords to use in your YouTube videos.

The biggest thing to keep in mind when doing this is that your prospect has questions about your product/service that you might not necessarily think about.

These tools are going to show you the exact thing that people are searching for so that you can answer their question and provide a relevant solution to them.

Rode Videomic Go Unboxing and Review on Nikon D5100

rode videomic go unboxing

Rode Videomic Go Unboxing

Hey what’s up, Chris Hughes here and in this video I am going to review the Rode Video Mic Go.

And it’s a lightweight on-camera microphone and I actually go it for the Nikon D5100 camera, so you’ll see that is here. And I’m going to do a quick comparison of sound quality. Right now I’m shooting this video on a Canon G7X Mark II I think is the full name of it, but I just wanted to do an unboxing. And then a sound test just so you can hear the quality difference.

I’m actually going to go over to the Nikon to have just like a two to three second clip of sound and then I will have it with on it. So the unboxing, pretty boring, took me a while to open as you saw.

Very simple, you’ve got two pieces. So I’m not going to read any instruction because, it’s probably just like plug it in.

Okay. So the install, as you can see here, pretty easy. These little buttons are nice. Seems sturdy, not going to fall off if I tip it side to side. So what I’m going to do now is, turn this on, oops, let me see if I can get the video, okay, so focus. So this is the test of the default sound from the Nikon D5100 without the Rode microphone plugged in. And now, I’m going to see if I can plug it in. It’s a really easy set up. Oops, look at that all blurry. So it just plugs in the side, plugs in the back, mounts nicely.

Okay, now this is with the Rode microphone actually plugged in. And, it’s pointing directly at me, just directly ahead which I hope is the appropriate way to do this, I guess we’ll find out. But, you’re probably recognizing the sound difference, the quality of the sound is a lot clearer than it was without any of the external, like the external mic plugged in makes it so much clearer and easier to hear. So if you actually want to pick up one of the Rode, whatever mics, there’s going to be a link down below to pick it up on Amazon.

It was like $80, so less than $100 and you get the, this improvement in sound quality for your Nikon D5100 or any other camera that allows an external plug to go into it.

So thank you so much for watching. If you are on YouTube, please subscribe to my channel. I’m sharing a lot of entrepreneurial advice and tips and tricks I’ve learned in growing my business. And, just subscribe so that you can actually get more of these videos. Thank you so much for your time. I’ll see you in the next video.

Equipment used:

Rode Videomic Go https://amzn.to/2MOvmHk

Nikon D5100 https://amzn.to/2JX3G5D

Canon G7X Mark II https://amzn.to/2K88C3m

How to Create a YouTube Channel and Rank Your Videos

how to create a youtube channel for business

So you want to learn how to create a YouTube channel and rank your videos? Well, you’ve come to the right place!

If you’re currently reading this article, I don’t need to tell you that video content accounts for over 74% of all online traffic, or that over 5 BILLION YouTube videos are watched every single day.

Go ahead and read that again if the size of that didn’t sink in the first time. When I first read those, I re-read that like 4 times. 74% of ALL online traffic and over 5 BILLION videos are watched every day.

This brings us to the next part. You know that YouTube is an important content tool for your business, and you’re ready to start leveraging videos to grow your own business.

In this article, I’m going to cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.

How to Create a YouTube Channel

1. Create a Google account (if you don’t already have one).

To watch, share, create, and comment on YouTube content, you’ll need a Google account.

If You Don’t Already Have a Google Account

Go to youtube.com and click “sign in” in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click “more options”:

Once you click ‘Create Account’ you’ll just follow a few steps to create a Google account.

If You Already Have a Google Account

All you’ve gotta do is head to YouTube.com and click “sign in” on the upper right-hand corner. From there, you’ll get redirected to the same page as shown above, but you’ll get to select which Google account you want to sign in with.

At this stage, you want to make sure you are selecting the right account you want to be associated with your YouTube channel.

2. Optimize your YouTube Channel with brand details.

Once you’re all logged into your account, it’s time for you to go to the top right and click your picture (the one with the circle). This is known as your user icon. You’ll see a drop-down menu open up and then you need to click on “settings.”

how to optimize my youtube channel

From there, you’ll be taken to your account overview. Under “additional features,” click “create a new channel.”

The first account you’ll want to create is your Brand Account. It can honestly be whatever you want to name it, it doesn’t have to be the same name that you used to create your Google account. I do recommend thinking about your brand name prior to creating the channel.

For example, have a channel named “Gaming With Chris” would be much easier to remember for your future fans than something like “ChrisGames11892873Life” so keep that in mind when naming your channel.

how to make a youtube account for my brand

After clicking “Create” you might be asked to verify the account. This is done via text or voice call. Alll you’ve gotta do is enter the code you receive if this happens.

Once your account has been verified, congratulations! It’s time to start with customizing your YouTube channel.

3. Customize Your YouTube Channel.

There are a few key elements that you want to customize on your new YouTube channel:
1) Descriptions
2) Visuals

Descriptive Details

From your channel dashboard, click “customize channel.”

We will just do the fundamentals right now. After you click on the “customize channel” option, you’ll get taken to your basic channel. That’s where you’ll see the cogwheel over on the right side…

You’ll get this pop-up, where you should click “Advanced settings.”

Finally, we get to start entering some basic info about our new channel. We’ll start off with the country you’re based, and make sure that we add a few keywords that describe what our channel will be about.

This is also where we select whether or not we want it to appear as a recommended channel on other account pages. I always select yes for that.

It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.

Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the “About” tab.

This is where you’ll want to fill out your channel description (which I recommend optimizing so it’s easier for people to discover your channel). You can also add contact info and links to both your website and other social media channels. You can have up to five links here.

Your YouTube Channel Art

Your channel art is basically like your “YouTube home base” so you want it to accurately reflect that. Google has a ton of resources for content owners, everything from images to use, to image editing tools.

One big tip is to make sure you create a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV.

Google has put together this handy image so we know the dimensions to use… (or you can hire someone to do it for you)

Source: Google

… as well as this video explaining it:

 

Be sure to upload your profile photo as well. If your channel is linked to a Brand Account, as we showed you above. After that, you’ll have to update the image that’s in your “about me” section on your Google account as well.

When you click “change” under your profile icon, you might see this message:

If you see this, click on “Edit” and then you’ll be able to edit your Brand Account info. This is where you’ll be able to change your profile photo, the same one displayed on your YouTube channel.

The recommended image size for this is 800 x 800 pixels.

Next up, you’ll want to add your channel art, which is basically just a banner image.

How to Add Videos and Optimizing Them For YouTube Search Traffic

Since you’ve optimized your channel to make it easier to discover, that is still just the beginning.

Once you begin adding videos to your channel, you’ll want to make sure that you follow these simple tips to improve your chances of being discovered. Remember that YouTube is a search based network, so a lot of the content that you create should be based around answering questions that people have within your niche.

A little cheat here for finding what people are searching for within your niche is to use the tool Answer The Public to find common questions that people are already asking. This is a great way for you to shortcut your path to success on YouTube.

Here’s a perfect example of me using that exact tool while I was creating this article. I typed in the question “How to Create a YouTube Channel” and this is the result it gave me.

Now that might seem a little intimidating at this stage. There’s a ton of different searches that people are doing just for “How to Create a YouTube Channel”.

Here are just a few of the questions that I could create YouTube videos around:
– How to Create a Channel In YouTube
– How to Create A YouTube Channel for Business
– How to Create a YouTube channel for My Business

What you can do is take 1 video and record a video answering that exact question. Repeat that for the next 30 days and you’ll have 30 pieces of content that help solve people’s problems and bring you more visitors to both your channel and your sales funnels.

Let’s talk about the key aspects of your video

  1. Title – The title is the first thing that people will read when they are browsing the search results. You want to include the target keyword in the title, along with having the title pique the interest of the viewer.
  2. Image – The thumbnail image that you use should be relevant, and most of all pique someone’s curiosity so that they will click through to learn more.
  3. Description – Your description should be an extension of the video. While people come to YouTube to watch video content, the search engine will read this information so you want to make sure that what is written in the description is useful to the reader. I recommend linking up to a few different videos that are on your channel for people to learn more. You can learn more about this in the Video Ranking Club Course.
  4. Tags – Tags are a simple way for your viewers and for YouTube to understand what your content is going to be about. Use relevant tags though, it’s not worth it to try to game the system. Google may actually penalize you for using tags that aren’t relevant.
  5. Category –  YouTube’s Creator Academy suggests that marketers “think about what is working well for each category” you’re considering by answering questions like:
    • Who are the top creators within the category? What are they known for, and what do they do well?
    • Are there any patterns between the audiences of similar channels within a given category?
    • Do the videos within a similar category have share qualities like production value, length, or format?

So that’s it! Now it’s time to start creating YouTube content that helps solves problems for people within your niche!

If you want to learn the entire system that I use to create and rank YouTube videos, I highly recommend getting a copy of the Video Ranking Club training course by clicking here.

March 12, 2018

How To Optimize YouTube Videos for SEO – YouTube Best Practices

Are you looking to optimize YouTube videos for SEO? If so, you’ve come to the right place!

In this guide, you’ll learn how to optimize YouTube videos for SEO, how to optimize your YouTube channel and how to set your channel up for success. If you have been dabbling with YouTube videos, this guide is going to take your channel to the next level. You will need to put in the work to create the content, but if you follow these guidelines you’ll have a better chance of success.

Let’s start off with optimizing YouTube videos.

How to Optimize YouTube Videos For SEO:

 

TITLES:

Before you launch your video, have you thought about the title of it? Does the title accurately reflect what is inside the video? What about the length of the title? Does it show up and read properly on mobile devices? Is it a short and concise title that is emotionally driven and/or keyword optimized?These are all things you want to focus on before pressing “Publish” on your video.

DESCRIPTIONS:

Your description should start off with a keyword optimized sentence or focusing specifically on the keyword that the video is about. In an ideal situation you will also write in an educational message within the description that provides value to the reader if they choose to click “See More”. After that, you want to link up to other videos you have and at least 1 playlist that is relevant to what the video is about.

Did you remember to add a link to where people can subscribe to your channel? What about links to other social media accounts you have set up for the channel? You want to make sure that all of the links in the description are clickable and are trackable. I recommend using ClickMagick for setting up these tracking links.

TAGS:

How many tags are you using? Are there at least 10 relevant tags for your video? Did you include both one-word and phrase tags or just one or the other? Do the tags accurately reflect what’s in the video or are you just throwing words in there because they sound cool? You’ll want to make sure the tags have a high search volume and low competition so that you can rank easier.You can find these keywords by using tools like VidIQ, Google Adwords Keyword Planner and Keywordtool.io

THUMBNAILS:

The thumbnail is one of the first things to catch a viewers eye. Does the thumbnail accurately reflect what the video is about? If you choose to have text on the thumbnail, is it easy to read on both desktop and mobile? If there is text, does it complement the video title? You can use Canva.com to create these thumbnails very easily.

YOUTUBE CARDS:

In order to get people to spend more time on your channel, are you including YouTube cards within your video? These are used within your video to drive traffic to other relevant videos you have on your channel.

how to optimize youtube channel

How to Optimize Your YouTube Channel

Channel Banner:

Does the banner on your channel accurately reflect the channel’s content and what niche you’re in? How does the graphic look on desktop? Does it also look good on mobile?

About Section and Channel Description:

Are the top two lines of these keyword optimized? You want to make sure that the first paragraph is a brief overview of your channel. Did you include your upload schedule if you have one? (example: New videos every Tuesday at 2pm EST) Do you have your social media links in there, and do they all work?

Playlists: 

Have you created custom playlists in your channel? Do these playlists have keyword-optimized descriptions that are relevant to your channel? Where do you have these playlists? Are they featured on the landing page of the channel?

Channel Trailer: 

Do you have a channel trailer set up? If not, you need to record one ASAP! Does this trailer show up on the landing page? Does the channel accurately reflect what your channel’s content and niche is? Is the trailer telling the best story in the shortest amount of time?

Would you like to shortcut the time it takes to create profitable YouTube videos? The training that is put together in the Video Ranking Club course will teach you the step-by-step system to duplicating this.

how to optimize youtube videos for seo

Video about How To Optimize YouTube Videos for SEO – YouTube Best Practices

How to Find Your Niche on YouTube If I Have A Lot of Interests

niche on YouTube

How To Find Your Niche

It is difficult to pick a niche and focus only on that specific niche. That’s why I recommend doing it a different way!

Have you ever asked yourself How do I find my niche on YouTube if I have a lot of interests?

Well, if you have then this video is for you!

niche on YouTube

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