Category Archives for "Video Marketing"
So you want to learn how to create a YouTube channel and rank your videos? Well, you’ve come to the right place!
If you’re currently reading this article, I don’t need to tell you that video content accounts for over 74% of all online traffic, or that over 5 BILLION YouTube videos are watched every single day.
Go ahead and read that again if the size of that didn’t sink in the first time. When I first read those, I re-read that like 4 times. 74% of ALL online traffic and over 5 BILLION videos are watched every day.
This brings us to the next part. You know that YouTube is an important content tool for your business, and you’re ready to start leveraging videos to grow your own business.
In this article, I’m going to cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.
To watch, share, create, and comment on YouTube content, you’ll need a Google account.
Go to youtube.com and click “sign in” in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click “more options”:
Once you click ‘Create Account’ you’ll just follow a few steps to create a Google account.
All you’ve gotta do is head to YouTube.com and click “sign in” on the upper right-hand corner. From there, you’ll get redirected to the same page as shown above, but you’ll get to select which Google account you want to sign in with.
At this stage, you want to make sure you are selecting the right account you want to be associated with your YouTube channel.
Once you’re all logged into your account, it’s time for you to go to the top right and click your picture (the one with the circle). This is known as your user icon. You’ll see a drop-down menu open up and then you need to click on “settings.”
From there, you’ll be taken to your account overview. Under “additional features,” click “create a new channel.”
The first account you’ll want to create is your Brand Account. It can honestly be whatever you want to name it, it doesn’t have to be the same name that you used to create your Google account. I do recommend thinking about your brand name prior to creating the channel.
For example, have a channel named “Gaming With Chris” would be much easier to remember for your future fans than something like “ChrisGames11892873Life” so keep that in mind when naming your channel.
After clicking “Create” you might be asked to verify the account. This is done via text or voice call. Alll you’ve gotta do is enter the code you receive if this happens.
Once your account has been verified, congratulations! It’s time to start with customizing your YouTube channel.
There are a few key elements that you want to customize on your new YouTube channel:
From your channel dashboard, click “customize channel.”
We will just do the fundamentals right now. After you click on the “customize channel” option, you’ll get taken to your basic channel. That’s where you’ll see the cogwheel over on the right side…
You’ll get this pop-up, where you should click “Advanced settings.”
Finally, we get to start entering some basic info about our new channel. We’ll start off with the country you’re based, and make sure that we add a few keywords that describe what our channel will be about.
This is also where we select whether or not we want it to appear as a recommended channel on other account pages. I always select yes for that.
It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.
Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the “About” tab.
This is where you’ll want to fill out your channel description (which I recommend optimizing so it’s easier for people to discover your channel). You can also add contact info and links to both your website and other social media channels. You can have up to five links here.
Your channel art is basically like your “YouTube home base” so you want it to accurately reflect that. Google has a ton of resources for content owners, everything from images to use, to image editing tools.
One big tip is to make sure you create a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV.
Google has put together this handy image so we know the dimensions to use… (or you can hire someone to do it for you)
… as well as this video explaining it:
Be sure to upload your profile photo as well. If your channel is linked to a Brand Account, as we showed you above. After that, you’ll have to update the image that’s in your “about me” section on your Google account as well.
When you click “change” under your profile icon, you might see this message:
If you see this, click on “Edit” and then you’ll be able to edit your Brand Account info. This is where you’ll be able to change your profile photo, the same one displayed on your YouTube channel.
The recommended image size for this is 800 x 800 pixels.
Next up, you’ll want to add your channel art, which is basically just a banner image.
Since you’ve optimized your channel to make it easier to discover, that is still just the beginning.
Once you begin adding videos to your channel, you’ll want to make sure that you follow these simple tips to improve your chances of being discovered. Remember that YouTube is a search based network, so a lot of the content that you create should be based around answering questions that people have within your niche.
A little cheat here for finding what people are searching for within your niche is to use the tool Answer The Public to find common questions that people are already asking. This is a great way for you to shortcut your path to success on YouTube.
Here’s a perfect example of me using that exact tool while I was creating this article. I typed in the question “How to Create a YouTube Channel” and this is the result it gave me.
Now that might seem a little intimidating at this stage. There’s a ton of different searches that people are doing just for “How to Create a YouTube Channel”.
Here are just a few of the questions that I could create YouTube videos around:
– How to Create a Channel In YouTube
– How to Create A YouTube Channel for Business
– How to Create a YouTube channel for My Business
What you can do is take 1 video and record a video answering that exact question. Repeat that for the next 30 days and you’ll have 30 pieces of content that help solve people’s problems and bring you more visitors to both your channel and your sales funnels.
So that’s it! Now it’s time to start creating YouTube content that helps solves problems for people within your niche!
If you want to learn the entire system that I use to create and rank YouTube videos, I highly recommend getting a copy of the Video Ranking Club training course by clicking here.
Are you looking to optimize YouTube videos for SEO? If so, you’ve come to the right place!
In this guide, you’ll learn how to optimize YouTube videos for SEO, how to optimize your YouTube channel and how to set your channel up for success. If you have been dabbling with YouTube videos, this guide is going to take your channel to the next level. You will need to put in the work to create the content, but if you follow these guidelines you’ll have a better chance of success.
Let’s start off with optimizing YouTube videos.
Before you launch your video, have you thought about the title of it? Does the title accurately reflect what is inside the video? What about the length of the title? Does it show up and read properly on mobile devices? Is it a short and concise title that is emotionally driven and/or keyword optimized?These are all things you want to focus on before pressing “Publish” on your video.
Your description should start off with a keyword optimized sentence or focusing specifically on the keyword that the video is about. In an ideal situation you will also write in an educational message within the description that provides value to the reader if they choose to click “See More”. After that, you want to link up to other videos you have and at least 1 playlist that is relevant to what the video is about.
Did you remember to add a link to where people can subscribe to your channel? What about links to other social media accounts you have set up for the channel? You want to make sure that all of the links in the description are clickable and are trackable. I recommend using ClickMagick for setting up these tracking links.
How many tags are you using? Are there at least 10 relevant tags for your video? Did you include both one-word and phrase tags or just one or the other? Do the tags accurately reflect what’s in the video or are you just throwing words in there because they sound cool? You’ll want to make sure the tags have a high search volume and low competition so that you can rank easier.You can find these keywords by using tools like VidIQ, Google Adwords Keyword Planner and Keywordtool.io
The thumbnail is one of the first things to catch a viewers eye. Does the thumbnail accurately reflect what the video is about? If you choose to have text on the thumbnail, is it easy to read on both desktop and mobile? If there is text, does it complement the video title? You can use Canva.com to create these thumbnails very easily.
In order to get people to spend more time on your channel, are you including YouTube cards within your video? These are used within your video to drive traffic to other relevant videos you have on your channel.
Does the banner on your channel accurately reflect the channel’s content and what niche you’re in? How does the graphic look on desktop? Does it also look good on mobile?
Are the top two lines of these keyword optimized? You want to make sure that the first paragraph is a brief overview of your channel. Did you include your upload schedule if you have one? (example: New videos every Tuesday at 2pm EST) Do you have your social media links in there, and do they all work?
Have you created custom playlists in your channel? Do these playlists have keyword-optimized descriptions that are relevant to your channel? Where do you have these playlists? Are they featured on the landing page of the channel?
Do you have a channel trailer set up? If not, you need to record one ASAP! Does this trailer show up on the landing page? Does the channel accurately reflect what your channel’s content and niche is? Is the trailer telling the best story in the shortest amount of time?
Would you like to shortcut the time it takes to create profitable YouTube videos? The training that is put together in the Video Ranking Club course will teach you the step-by-step system to duplicating this.
It is difficult to pick a niche and focus only on that specific niche. That’s why I recommend doing it a different way!
Have you ever asked yourself How do I find my niche on YouTube if I have a lot of interests?
Well, if you have then this video is for you!
Ever wonder how some people create incredible graphics for their YouTube videos?
Well, the secret to creating custom YouTube thumbnails is using a little known tool, by the name of Canva. Watch this video below to learn how you can start creating custom thumbnails in the next 5 minutes (or less)
Have you celebrated any of your successes lately?
In business it can be extremely difficult to celebrate our successes.
I know from personal experiences that it felt weird celebrating things like my first lead, my first sale or even my first $3,000 day. I wonder if it goes back to my childhood and me struggling to truly celebrate things. I’ve always immediately thought “what’s next?” after accomplishing anything.
When I first learned how to juggle 4 balls, my immediate thought was that I needed to learn how to juggle 5. No hesitation, just straight moving on quickly.
I’m not sure if you know what I’m talking about with that, but it can be difficult for me to celebrate my successes. Lately I’ve been working on this more and more and have found that I feel better after relaxing, stepping back away from work and actually having a mini-celebration for a success.
For instance, I hit 1 million fans on a fan page I have the other day before recording that video. So instead of immediately thinking “I want 2 million!” (which I actually did think), I decided to go enjoy the beautiful sunset and not worry about 2 million… yet 😉
I believe its human nature to not truly stop and appreciate our successes and I’m happy to share with you that my celebrating that success had led to some great ideas during and after the celebration.
So wherever you are in your life or business, take the time to celebrate your little victories.
Maybe you’ve generated 5 leads today, or made your first sale.
HIGH FIVE! That shits awesome!
It sure is a great feeling, you should do a little dance and pat yourself on the back. That’s something that a majority of people will never experience and you’ve done it!
Try this out the next time you experience a small or large success and let me know what ya think in the comments below!