Category Archives for "Video Marketing"
Ever wonder how some people create incredible graphics for their YouTube videos?
Well, the secret to creating custom YouTube thumbnails is using a little known tool, by the name of Canva. Watch this video below to learn how you can start creating custom thumbnails in the next 5 minutes (or less)
Have you celebrated any of your successes lately?
In business it can be extremely difficult to celebrate our successes.
I know from personal experiences that it felt weird celebrating things like my first lead, my first sale or even my first $3,000 day. I wonder if it goes back to my childhood and me struggling to truly celebrate things. I’ve always immediately thought “what’s next?” after accomplishing anything.
When I first learned how to juggle 4 balls, my immediate thought was that I needed to learn how to juggle 5. No hesitation, just straight moving on quickly.
I’m not sure if you know what I’m talking about with that, but it can be difficult for me to celebrate my successes. Lately I’ve been working on this more and more and have found that I feel better after relaxing, stepping back away from work and actually having a mini-celebration for a success.
For instance, I hit 1 million fans on a fan page I have the other day before recording that video. So instead of immediately thinking “I want 2 million!” (which I actually did think), I decided to go enjoy the beautiful sunset and not worry about 2 million… yet 😉
I believe its human nature to not truly stop and appreciate our successes and I’m happy to share with you that my celebrating that success had led to some great ideas during and after the celebration.
So wherever you are in your life or business, take the time to celebrate your little victories.
Maybe you’ve generated 5 leads today, or made your first sale.
HIGH FIVE! That shits awesome!
It sure is a great feeling, you should do a little dance and pat yourself on the back. That’s something that a majority of people will never experience and you’ve done it!
Try this out the next time you experience a small or large success and let me know what ya think in the comments below!
One thing that I’ve learned while creating hundreds of videos is that it is super important to get closer to the camera when you are doing video marketing.
Well the simplest reason is that it allows people to see into your soul…
okay, okay that might be a little deep but you get the idea.
It is the quickest and easiest way for a “cold prospect” to learn more about you. Sure you could write millions of words on a website and hope that people will just magically understand what you’re trying to communicate and buy everything from you, but that’s a little harder than just creating some videos.
By getting closer to the camera when shooting your videos you are taking full advantage of the “picture is worth 1,000 words” idea. While I’m not sure how many words a video is actually worth, I’m sure its at least 1,001 words.
Putting yourself out there can be pretty scary though and I admit when I first got started with shooting videos I had the camera really far away from my face because I thought people needed to see my whole body for some reason.
It wasn’t until a little over a month ago when I found out about this little video marketing tip that I started to implement it…
side tip: when you learn something that is working well for a lot of people, implement it immediately.
Well, not real magic.
But something awesome did happen. More and more people started commenting on my videos and leaving their thoughts when I was asking them to.
People were actually listening to what I was sharing and actually doing what I asked them to.
It’s a pretty great feeling when that happens.
So my video marketing tip for you is to put that camera closer to your beautiful face. It’s going to be a little frightening at first, but I promise it’ll be alright. No one will come out of your camera lens and eat you…unless you’re REALLY good at lucid dreaming and are actually asleep.
My challenge for you is to actually do this.
The next time you shoot a video, put it up closer to your face and record it. It’s a simple little tweak that will have a major impact on the way people react to your videos.
Go ahead, give it a try and leave a comment below on what you learned while doing this!
So I decided to take my camera out to get some pictures of the sunset and ended up deciding just to record it.
Why would I record it instead of just getting a picture?
Well, many of you have not been down here yet to see a Costa Rica sunset and it’s absolutely beautiful. So I decided to do the next best thing, which was to record the sunset (It’s about 7 mins long) and get the sounds and the entire feel of what it’s like to sit on the beach with your toes in the sand, the sounds of the waves crashing and the beauty of the sun setting over the ocean.
Leave your comments below!
So I did what any normal person would do…
I decided to record myself saying it and share it with you.
Well…at least in my world. 🙂
If you want to see the actual post, check it out on Pinterest here.