Category Archives for "Entrepreneurship"
Using Email To Market Your Product Successfully
Emails are one of the best ways to communicate with others. They are quicker than postal mail, more efficient, serve many purposes, and completely free to send. Did you know that emails can even be used for marketing? With the simple click of a mouse, an email can be used as a marketing tool. In the following article, you will learn how to use emails for that specific purpose.
An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature on your email. The ending of your email could inform your readers to keep in mind the up-sell as well.
To get the most out of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
Do not restrict yourself just to email marketing. As you identify the core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.
Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.
Focus on a single message per email you send out. Don’t try to cram a whole bunch of topics into a single email. Too much information can lead to the recipient not reading over everything carefully and possibly just tossing the message. Have an informative4 subject line and the gist of your topic in the email to get them to read it.
Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don’t wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.
Getting permission is of the utmost importance before you send someone an email. If they have not, they may send an abuse report to your ISP, web host or bulk email provider. If your ISP gets many complaints, they could block you from sending emails because you can be viewed as a spammer.
Take advantage of the call to action technique in your emails. You should explain to the recipient of the emails what it is that needs to be done. Make sure that any links you include are clear and easily spotted. Consider including your call to action at both the bottom and top of your email for ease of use.
To ensure that your email marketing is really helping and not hindering your business, pay close attention to the spam that you once deleted from your own email account. See what kind of language you yourself respond most negatively to an alternately what kind of topics make you more likely to open a marketing email.
In conclusion, emails are a great communication tool. There are many advantages to using emails, such as speed, efficiency, and cost. In addition to a communication tool, emails can be used as a marketing tool as well. All you have to do is remember the information from above and you can use emails for marketing.
This article is a ClickFunnels Review – one that will address a lot of common questions you might have about how it works, and if it can work for your business.
To be upfront and honest here, I am a user of ClickFunnels and have affiliate links to the product itself within this article. However I do not believe ClickFunnels is appropriate for every business. Read the full article to make up your own decisions on the service and if it is for you, you can use my link and I’ll get a little bit of money as thanks. If you don’t choose to use it, no harsh feelings. It isn’t for everyone.
ClickFunnels is an online sales funnel builder in its simplest form. It helps business owners like yourself market, sell and deliver your products online. This tool really simplifies the entire process of creating sales funnels and makes it quite easy. In fact, the majority of the time you will just be using templates that ClickFunnels gives you. These templates can be downloaded into your account and you can begin using them in around 15-20 seconds.
Many funnels are basically like a “business in a box” where once you download the funnel, you simply have to log in and just edit the content that is on the page. They make it very simple with a lot of “drag and drop” functionality and it’s really easy for you to click on something and edit.
Traditional sales funnels used to take months to build up. You would need to buy domain names, set up website hosting, create the landing pages from scratch, incorporate auto-responders and hope and pray that you didn’t mess anything up. Each of those used to be another additional monthly cost for your business.
(Most of the time I messed stuff up)
With ClickFunnels, it’s all under one roof. So it keeps it super simple to manage it all from only one section. I’ll get into the different price points later on as well.
The reason that ClickFunnels has been so successful is that they really have focused on the essentials. Instead of requiring the users to master crazy tech stuff, they made everything templated out. For me personally, I love that fact because I’m TERRIBLE with tech stuff. I actually have a tech guy on my team who handles all the stuff that’s not within the ClickFunnels realm.
(I found my tech guy on 123Employee.com)
ClickFunnels has sales funnels for all types of things. Funnels for webinars, sales, lead generation, membership sites and everything in between. You can actually see if your business has a funnel already pre-built for it by clicking here.
They keep coming out with new funnels and the community that has been built up around ClickFunnels is incredibly impressive.
With ClickFunnels, you really just need to choose which type of funnel fits your business best. For example, if you are selling a subscription your sales funnel will look different than if you are selling just an eCommerce product. Each of those is unique and the good news is that ClickFunnels has funnels for both of these types of businesses.
Let’s say you are running a business that you want to be able to have an automated webinar selling your product, and a back-end subscription product. The first thing you will do is select the type of funnel you’re going to be building. If you don’t know what type of funnel you should be using, I recommend reading the book, The Funnel Hacker’s Cookbook.
Once you have selected the type of funnel you are going to be building, you need to select a template. Lucky for us, ClickFunnels has a variety of sample templates we can use, templates that have been tested to convert. When you have these templates (and the A/B split testing setting inside ClickFunnels) you really have an advantage over someone who is running traffic to only one page.
If you’ve ever seen an option on a site that you like, you can most likely do it on ClickFunnels. Things like adding an animation, adding a countdown clock, adding videos or images, all of this is relatively easy to add. There’s tutorials for almost everything as well, so when you have questions there are simple to follow videos that make learning easy.
ClickFunnels Pricing Plans:
ClickFunnels offers two enterprise pricing packages and a free two-week trial.
Startup – $97/month
Enterprise – $297/month
The good news is that ClickFunnels does what it’s supposed to. It simplifies the process of getting a sales funnel up and running, thus making you sales.
The biggest benefit of ClickFunnels is that you don’t need to spend years learning how to code in order to get your sales funnel live. You will be pleasantly surprised by how simple they made everything, and how it’s all in one place. I personally have the Enterprise version of ClickFunnels ($297/mo) because it opens up a lot of extra stuff as you have seen in the pricing sheet above.
ClickFunnels really simplifies everything with building a business online. Instead of having to log in to a bunch of different services in order for something to work, it’s all done behind one login. That alone saves hours of time with trying to remember passwords and pay for other monthly services. It follows the KISS idea (Keep It Stupid Simple) and I like that.
ClickFunnels makes you money. Wait, what? Yeah! They make it easy for you to know the numbers so that you can profitably use paid traffic. I’ll show you an example…
Let’s review this quick just to show you how this works. The first thing you’ll notice is that up at the top of the picture it shows “Earnings Per Click $1.14” and “Gross is $253.75” and “Average Cart Value is $50.75”
Let’s review this for those of you who aren’t familiar with these terms.
Earnings per click are simply how much money is made everytime someone “clicks” on the link to enter this funnel. You can look at a click as just a human user who is interested in your product/service and they come upon your sales funnel.
One simple formula to know whether or not your business will be profitable is to know this number, Earnings Per Click (or EPC) and know your Cost Per Click (or CPC).
Then it’s simple math. If you are paying $1 CPC and you are making $1.14 EPC you can see that everytime someone clicks your link, you’ll profit $0.14
$1.14 EPC – $1 CPC = $0.40 profit
I know that doesn’t seem like a lot right now, but think about what happens when you improve these numbers. The first thing you can change is your CPC. So if you are only paying $0.50 CPC look at the numbers. $1.14 EPC – $0.50 CPC = $0.64 Profit
What would that look like if you were to spend $1,000 on buying clicks?
$1,000 x $0.50 CPC = 500 clicks
if you are making $0.64 profit every time someone clicks, that’s $320 profit. Here’s how that’s done: $0.64 profit per click x 500 clicks = $320
So right there, you are spending $1,000 and getting a PROFIT of $320 on that money you spend. 32% ROI. That’s pretty impressive, right? The good news is that with ClickFunnels, you can know these numbers and then its simply buying qualified traffic (clicks) for less than you make from your EPC.
You can also do things like add upsells, down-sells, cross-sells and your email auto-responder can make sales for you down the road. I’m not going to get into all of that right now. If you want to talk about that you’ll need to hire me for consulting at the Hire Chris Hughes page on my blog here. Hint: it’s up at the top of the page.
The next thing shared is the “Gross” which is simply how many sales were made, so gross revenue.
After that is the Average Cart Value, which for this funnel was $50.75. This simply shows you what an average customer was worth in this particular sales funnel.
The drag-and-drop functionality is really nice.
Instead of having to learn all the tech that comes with editing a website, you simply can drag-and-drop different elements to make the page look like you want it to. That’s a huge time saver. It’s also really easy to save a page and use it again. That means if you created a particular landing page or offer page or something, you can simply save the template and re-use it in a different.
A/B Testing is very simple to do with ClickFunnels. You simply create a duplicate page and make changes to it and then drag a little bar to determine how much traffic to send to each of the pages. Super simple. If you aren’t split testing, you need to be split testing EVERYTHING. You could change your business dramatically if you simply take your opt-in page from 10% to 30% opt-in rate.
Even though ClickFunnels is a product I use, pretty much daily, they still have cons. As with everything, it is whether or not the pros outweight the cons in your particular business.
Some people think it is overpriced. You get either the $97 a month option or the $297 a month option. If you are new in business, that is a fairly pricely number to have hanging over your head every month. While I personally don’t view $100 or $300 a month as being overpriced for what the service is, other people do.
My viewpoint on that is to simply use the tool to create an extra $100 or $300 a month recurring revenue in your business. That way the tool pays for itself.
Customer service isn’t the best. I’ve had a lot of great responses from the ClickFunnels support lately, but in the past it was a weak point. This is understandable from my viewpoint though because of how quickly the company has been growing. I understand that with some tech stuff, it takes a while to get back to me with solutions. Some other people simply get super angry really quickly and when something isnt’ resolved immediately they go on to bash everything.
If you’re okay with someone not immediately getting back to you on something, this is fine. The support usually gets back to me within 2-3 hours now. If you’re someone who needs immediate gratification on everything in your life, you’re delusional in my eyes and I don’t think ClickFunnels is for you and I also know for a fact that you and I shouldn’t personally work together.
ClickFunnels is heavily reliant on Russell Brunson still. It appears that the team he is building is coming together nicely in order for him to properly make an exit from the company if and when he decides to. In the beginning, it was 100% reliant on him delivering all the content, but lately, they have some other people (successful students) stepping in and teaching. I think that’s a wise move on the companies part.
The ClickFunnels community is very “cult-like” which is what they have created. They want people who absolutely LOVE their content, their service and everything about it. I think that is wonderful because it keeps people coming back for more. I look at it as the same type of “cult” that Apple has created. The ultimate fan-boys and fan-girls.
The Facebook group for ClickFunnels has over 100,000 people in it right now and there’s people constantly posting in there. The good news is that a lot of people are sharing valuable tips and tricks to help you grow your business. The bad news is that a lot of people post in there for the intention of bragging about their success and then trying to sell you into their course.
Just be aware, that everyone wants you to buy something. Hell, you’re reading this right now and I’m going to recommend ClickFunnels to you but I at least want to offer you enough info to make your own mind up about it. It might not be right for your business, and if that’s the case no worries. You shouldn’t buy something or use something because everyone else is doing it.
There is a TON of different products for sale through ClickFunnels. I’ve invested in a majority of them and they do help make my business easier. The 2 free books, DotComSecrets and Expert Secrets are both incredible. They really did a great job explaining how funnels work and how you can leverage them to build your business. Even if you don’t use the tool, those books are valuable and worth the money. They do free + shipping options for both books, and the book costs $7.95 to ship to ya.
There will be outages with the software.
This is inevitable with any and every business. My personal website isn’t online 100% of the time either, I have been testing and tweaking things for years and it still goes down from time to time.
Well, actually I have my tech guy do that stuff. I’d break my website.
But with ClickFunnels, it’s going to be down at times. That’s simply how to world is and I don’t think there’s anything that can be done about it.
Honestly, that’s up to you. If you need to re-read this article then please do. Review other options if you feel it necessary and make up your own mind. This is your life, your business and your money.
Haha, that might not be what you were expecting after reading this. A lot of articles just try to sell you on the service. Just to be transparent, I will make a commission if you choose to sign up for ClickFunnels with my link, but either way, at least you now have a better understanding of the service.
If you do use my link to sign up for ClickFunnels I can add you to my Facebook group and do a quick call (15 mins) with you to help you get started. You know, like basic stuff to see just how you can use it. I don’t know how long I’ll be able to promise this either because who knows what could happen.
If you have any other questions let me know in the comments down below and I can add some more stuff into the article here.
Thanks for reading,
PS – here’s the link again to sign up for the 14 day trial of ClickFunnels if you want it >> Click Here
Walt Disney said it best ““Around here, however, we don’t look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we’re curious…and curiosity keeps leading us down new paths.”
When it comes to doing anything in your life, it’s so important to keep moving forward. Every single day as long as you are moving a step closer to your goals, you are getting closer to them.
Each time you do something and fail, you learn from it. These experiences add up to teach you valuable lessons about all areas of your life.
No matter what you think about the Jenner’s or the Kardashian’s, you’ve gotta admit that Kylie is absolutely killing it right now.
Ever thought what your life would look like if you woke up one day and it was just PERFECT?
You know… you wake up in a place that you love looking out the window, next to the person you love.
Watch this video…
It all starts with getting specific about what that looks like for you.
As you know, you can’t ever achieve anything if you aren’t specific about what it is that you want.
Want to get in shape?
Make it a habit of exercising every day and eating less.
Want to learn how to make an extra $500 a month?
Write down the goal you have and then break it down into achievable milestones.
Getting specific at this point makes everything more likely to happen, because you can make an action plan around the goal.
The same is true with every aspect of your life. Get specific about what you want, and you’re more likely to achieve it.