Category Archives for "Entrepreneurship"
So you want to learn how to create a YouTube channel and rank your videos? Well, you’ve come to the right place!
If you’re currently reading this article, I don’t need to tell you that video content accounts for over 74% of all online traffic, or that over 5 BILLION YouTube videos are watched every single day.
Go ahead and read that again if the size of that didn’t sink in the first time. When I first read those, I re-read that like 4 times. 74% of ALL online traffic and over 5 BILLION videos are watched every day.
This brings us to the next part. You know that YouTube is an important content tool for your business, and you’re ready to start leveraging videos to grow your own business.
In this article, I’m going to cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.
To watch, share, create, and comment on YouTube content, you’ll need a Google account.
Go to youtube.com and click “sign in” in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click “more options”:
Once you click ‘Create Account’ you’ll just follow a few steps to create a Google account.
All you’ve gotta do is head to YouTube.com and click “sign in” on the upper right-hand corner. From there, you’ll get redirected to the same page as shown above, but you’ll get to select which Google account you want to sign in with.
At this stage, you want to make sure you are selecting the right account you want to be associated with your YouTube channel.
Once you’re all logged into your account, it’s time for you to go to the top right and click your picture (the one with the circle). This is known as your user icon. You’ll see a drop-down menu open up and then you need to click on “settings.”
From there, you’ll be taken to your account overview. Under “additional features,” click “create a new channel.”
The first account you’ll want to create is your Brand Account. It can honestly be whatever you want to name it, it doesn’t have to be the same name that you used to create your Google account. I do recommend thinking about your brand name prior to creating the channel.
For example, have a channel named “Gaming With Chris” would be much easier to remember for your future fans than something like “ChrisGames11892873Life” so keep that in mind when naming your channel.
After clicking “Create” you might be asked to verify the account. This is done via text or voice call. Alll you’ve gotta do is enter the code you receive if this happens.
Once your account has been verified, congratulations! It’s time to start with customizing your YouTube channel.
There are a few key elements that you want to customize on your new YouTube channel:
From your channel dashboard, click “customize channel.”
We will just do the fundamentals right now. After you click on the “customize channel” option, you’ll get taken to your basic channel. That’s where you’ll see the cogwheel over on the right side…
You’ll get this pop-up, where you should click “Advanced settings.”
Finally, we get to start entering some basic info about our new channel. We’ll start off with the country you’re based, and make sure that we add a few keywords that describe what our channel will be about.
This is also where we select whether or not we want it to appear as a recommended channel on other account pages. I always select yes for that.
It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.
Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the “About” tab.
This is where you’ll want to fill out your channel description (which I recommend optimizing so it’s easier for people to discover your channel). You can also add contact info and links to both your website and other social media channels. You can have up to five links here.
Your channel art is basically like your “YouTube home base” so you want it to accurately reflect that. Google has a ton of resources for content owners, everything from images to use, to image editing tools.
One big tip is to make sure you create a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV.
Google has put together this handy image so we know the dimensions to use… (or you can hire someone to do it for you)
… as well as this video explaining it:
Be sure to upload your profile photo as well. If your channel is linked to a Brand Account, as we showed you above. After that, you’ll have to update the image that’s in your “about me” section on your Google account as well.
When you click “change” under your profile icon, you might see this message:
If you see this, click on “Edit” and then you’ll be able to edit your Brand Account info. This is where you’ll be able to change your profile photo, the same one displayed on your YouTube channel.
The recommended image size for this is 800 x 800 pixels.
Next up, you’ll want to add your channel art, which is basically just a banner image.
Since you’ve optimized your channel to make it easier to discover, that is still just the beginning.
Once you begin adding videos to your channel, you’ll want to make sure that you follow these simple tips to improve your chances of being discovered. Remember that YouTube is a search based network, so a lot of the content that you create should be based around answering questions that people have within your niche.
A little cheat here for finding what people are searching for within your niche is to use the tool Answer The Public to find common questions that people are already asking. This is a great way for you to shortcut your path to success on YouTube.
Here’s a perfect example of me using that exact tool while I was creating this article. I typed in the question “How to Create a YouTube Channel” and this is the result it gave me.
Now that might seem a little intimidating at this stage. There’s a ton of different searches that people are doing just for “How to Create a YouTube Channel”.
Here are just a few of the questions that I could create YouTube videos around:
– How to Create a Channel In YouTube
– How to Create A YouTube Channel for Business
– How to Create a YouTube channel for My Business
What you can do is take 1 video and record a video answering that exact question. Repeat that for the next 30 days and you’ll have 30 pieces of content that help solve people’s problems and bring you more visitors to both your channel and your sales funnels.
So that’s it! Now it’s time to start creating YouTube content that helps solves problems for people within your niche!
If you want to learn the entire system that I use to create and rank YouTube videos, I highly recommend getting a copy of the Video Ranking Club training course by clicking here.
If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.
You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?
A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.
This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.
Here’s a great video explanation from Justin Brooke over at IMScalable
Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!
You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.
It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.
So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.
Whoa, how cool is that?
Guess what… you can do the same thing with videos!
We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.
One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.
Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.
The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.
By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!
You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.
One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.
And in his book – The Funnel Hacker’s Cookbook he taught me this concept.
Goals can sometimes be difficult to achieve, right? Well, that used to be true until you learn this 3 step system to achievement.
The problem is that you might struggle when it comes to actually achieving them. That tends to be a common problem when it comes to achievement.
Most people when planning their goals simply see is a “success event” where they suddenly come across a ton of money, which to them means they’re now living the “good life”.
That’s about as specific as the average person will get. They will think “I’ll have so much money, and I won’t have to work at this crappy job or in this crappy apartment anymore”. That’s it, if you were to ask them any further details about that moment or how they could get there, they won’t be able to tell you.
I was that way too, I simply thought it would just miraculously get better.
There is a better way!
Here’s a few questions to get you on the path to achieving all your goals.
The good news…
(watch the video)
See where the problem is? They aren’t specific about what that goal actually is. Instead of just saying they “want more money” they should state that they’d like to “increase my monthly income by $5,000 by July 10”.
That way they know what they are going for, and they are more likely to achieve it.
After that is the step where you set an action plan towards achieving the goal. You know, the step where you actually set up the pan to achieving your goals. This is a sticking point for a lot of people, because they get intimidated by large goals they might have set.
example: goal of losing 30 pounds, but focusing on the 30 pounds instead of losing 1 pound a week.
And finally, the last step… the last step is simply putting in the work every single day on the daily steps.
That’s right, taking action! This is another difficult step because you won’t just immediately accomplish your goals. They don’t just miraculously happen. You need to put in the work, every.single.day.
Considered one of the best copywriters of all time, Joe Sugarman is
Well, he’s considered one of the best copywriters of all time. He’s up there with David Ogilvy, Eugene Schwartz, and John Caples. He’s the real deal.
And he happened to write a book on copywriting that has become a classic. It’s easily one of the top 5 books on copywriting.
In Advertising Secrets of the Written Word, he breaks down his approach to copy so that you can replicate it. Within the book, he includes 17 axioms of copywriting. To write copy as persuasive as Sugarman’s, this is where you want to start.
I’ve gone ahead and copied each of his axioms here.
So if you want to write better copy that gets you more customers, I’d staple these to the wall behind your desk:
This is Sugarman’s definition of copywriting. Basically, it’s the process of putting your knowledge and experience in writing in order to sell a product or service.
Your entire ad is designed to do one thing: get people to read the first sentence. This is why people include giant, bold headlines. If you can’t get people to start reading your ad, you’ll never persuade them to buy from you. Never design an ad that distracts people from reading the first sentence.
There’s a lot of formulas out there on how to write headlines and start your copy. But at the end of the day, all it really needs to do is to get people to keep reading. Grab people’s attention with the first sentence and set the stage so that they’ll want to keep reading.
As you get people to start reading your copy, the next goal is to create what Sugarman calls a “buying environment.” This includes the copy, the layout, design, everything in your ad. The rest of these axioms will help you create that buying environment.
As people read your copy, they should say yes to each of your statements. All of your claims should resonate deeply with them. The goal is to write from their point of view so that they get the feeling that you know exactly what they’re going through. This is only possible when you put in the time to deeply understand your customers. The easiest way to do this is by talking to them in person and asking them about their problems.
Your copy needs to be so compelling that people can’t stop reading. Do this by leading with a personal story, give hints about what’s coming later, or not completing answering a question. Give people a reason to want to keep reading.
When writing copy, none of us know what will truly work. The only way to find the best solution is to try different approaches. So experiment with your copy and make sure you can measure it to see which versions work the best.
By building curiosity in your copy, you’ll easily get people to keep reading. Sugarman relies heavily on curiosity to keep people reading and it can be a very powerful tool. But make sure you’re using curiosity to attract the right kind of customers for your business. Using massive amounts of curiosity will get you plenty of attention but it won’t do you any good if it doesn’t produce valuable customers.
The benefit of the product is far more important than the product itself. So pay close attention to your positioning and unique selling proposition.
After you’ve put together all of your notes and done your customer research, take a break. This will give your subconscious time to work through the problem and come up with the best approach for your copy. When you’re ready to start writing, let the copy pour out of you. Don’t worry about grammar or anything else. Your job is to get everything that’s in your head on paper. Editing comes later.
If you need long copy in order to sell effectively, use long copy. Some products don’t need long copy like a bottle of Coca-Cola. All people need to know is where they can get it, that it’s cold, and the price. But other products will need to take people through an entire sales process before anyone will be willing to buy. Use as much copy as you need in order to make the sale.
Your copy should be in the first-person. We don’t connect with amorphous “brands.” We connect with people. Make your copy personal so that readers feel like it was written directly to them from someone else.
Each new claim should logically flow from the previous one. If you jump around between all sorts of different ideas, people will get confused and feel like you’re trying to trick them. Keep it simple by moving people from one step to the next.
The most important role of editing is to remove unnecessary words. This makes your copy more persuasive and easier to read. A lot of people skip this step and end up with rambling copy that doesn’t get great results. The best copy has been edited and refined countless times.
You can’t just grab people’s attention, throw out some basic copy, and hope for the best. You need to engage people and get them to form their conclusions with you. If copy is too obvious, people will feel dumb or bored. Then you lose them. Build some intrigue into your copy.
People don’t care about prevention. They’re not willing to spend money to prevent a problem they don’t have yet. Cures on the other hand sell VERY well. Even if you have a preventative service or product, you want to position it as a cure instead of a prevention.
People love stories. It’s the single best way to communicate a message and persuade people. Whenever you get stuck and don’t know what to do with your copy, start with a story.
There you have it.
The 17 copywriting axioms of Joseph Sugarman.
If you want to dive into all this and get better at copywriting (one of the most important skills in business), I highly recommend picking up Sugarman’s book.
The hardback version of Advertising Secrets of the Written Word can be pretty hard to get your hands on (copies usually sell between $50 and $300). But the publisher just released a Kindle version for $10.
It was on May 6, 1954, when a 25-year-old medical student in London made history.
On that day, Roger worked his usual shift at St. Mary’s Hospital, then took an early afternoon train to Oxford. He ate his lunch, then met up with track teammates Christopher Chataway and Chris Brasher. The three of them were members of an amateur all-star team, and they were preparing to run against Oxford University.
Around 1,200 people showed up to the track to watch the days event. The day did not have the optimal conditions for a record-setting day, but that didn’t stop Roger from making history. That day, the crowd witnessed history being made.
No one had ever run a 4-minute mile, and it was thought to be impossible.
However, with Bannister’s explosive kick, Bannister ran a mile in under four minutes. It was even recorded at 3:59.4, becoming the first man to ever break the barrier that seemed impossible prior to that moment.
For some people, running a mile is one of those tasks that we reflect back on and we think about the old days in high school, where we had to run the mile for physical education class… others remember the days they played sports and remember running around the track, trying to beat their own personal best.
When Roger broke the 4 minute mile, everything changed.
Prior to Roger Bannister running a mile in less than 4 minutes, no one had done it. But it was said to have been possible.
The “four-minute barrier” has since been broken by many male athletes, and is now the standard of all male professional middle distance runners. In the last 50 years the mile record has been lowered by almost 17 seconds, and currently stands at 3:43.13
During the video you watched above, Roger said “we seemed to be going so slowly. Impatiently I shouted faster… but Brasher kept his head and didn’t change the pace.”
Without having Brasher alongside Bannister, there’s a chance that he would have burned out sooner in the race. The same is true with yourself, it’s often other people (our teams or mastermind groups) that help us stay on track.
During the race, a voice yelled out “Relax” to Bannister. He obeyed and is glad that he did. Most of the times we get caught up in what we’re doing and we forget to relax.
It often takes a short period of reflection to see that it’s the moment when you relax that the magic tends to happen. That’s why breakthroughs often happen when you’re out and about, or in the shower. Your body and mind are in the relaxing state and that allows you to creatively come up with solutions to problems and to remain in the moment.
The most important thing I did during my cage free shark dive was to remain relaxed throughout the process. Freaking out does no good.
By knowing what you ultimately want, you are able to break it down into manageable chunks. Instead of trying to just run a 4 minute mile with no other plans, Roger had his teammates helping with setting the pace, he knew what time he needed to run each quarter mile, and then he simply worked the plan.
“Somehow to do it, I had to run the last lap in 59 seconds. Chataway led around the next bend and then I pounced past him at the beginning of the back straight, 300 yards from the finish.”
You will know when the time is right for you to pounce and to take massive action. However, you need to actually do it when its time to do it. Don’t wait for anyone or anything. You know when the time is right, so its up to you to do it.