Category Archives for "Entrepreneurship"
A lesson I learned while chatting with my cousin the other day about social media marketer jobs…
If you’re under the age of 30 right now and are trying to “break in” to the social media marketing world, you need to find a way to go above and beyond at your current job.
Yeah I know, it’s going to suck at first taking on more responsibility.
But that’s part of being an incredibly valuable person in life. If you’ve been thinking that you want to start getting paid for being on social media, you’re not alone. Thousands of other people at this point are thinking the same thing. There might even be someone doing social media marketing for the job you’re at now.
But there’s always opportunity.
One simple thing you can do is do a social media audit of what is currently being done at your business, and then create content to help. You can spend 1-2 hours creating some epic pictures/videos or setting up high quality images for your place of work and then take that to show your boss.
Creating things to help the boss get more business is a sign that you actually care about the success at your workplace. When your boss see’s that, he/she is more likely to try to help you get what you want out of that job.
If you want to become a social media marketer, then you’ll want to take the steps that you would take if you already had that job. Create things and provide your boss with results in advance.
If you can get customers for your existing job, that shows immediate initiative and revenue. It’s hard for someone to say “no, I don’t want more business and revenue”. So if you’re willing and able to build something in advance (without getting paid at first), you can then leverage that into a paid opportunity if you show them the value.
You’ll have to go above and beyond your current job description. You’ll have to take the initiative to making it happen. But if you do, good things will happen.
After that, you can simply take the results you got from the first place, and duplicate it for others.
19) “It’s the possibility of having a dream come true that makes life interesting”
18) “Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own.”
16) “If you start out by promising what you don’t even have yet, you’ll lose your desire to work toward getting it.”
13) “The secret of happiness is to see all the marvels of the world, and never to forget the drops of oil on the spoon.”
12) “I’m like everyone else—I see the world in terms of what I would like to see happen, not what actually does.”
11) “When someone makes a decision, he is really diving into a strong current that will carry him to places he had never dreamed of when he first made the decision.”
10) “We are afraid of losing what we have, whether it’s our life or our possessions and property. But this fear evaporates when we understand that our life stories and the history of the world were written by the same hand.”
9) “Because I don’t live in either my past or my future. I’m interested only in the present. If you can concentrate always on the present, you’ll be a happy man. You’ll see that there is life in the desert, that there are stars in the heavens, and that tribesmen fight because they are part of the human race. Life will be a party for you, a grand festival, because life is the moment we’re living right now.”
7) “Courage is the quality most essential to understanding the Language of the World.”
4) “before a dream is realized, the Soul of the World tests everything that was learned along the way. It does this not because it is evil, but so that we can, in addition to realizing our dreams, master the lessons we’ve learned as we’ve moved toward that dream. That’s the point at which most people give up. It’s the point at which, as we say in the language of the desert, one ‘dies of thirst just when the palm trees have appeared on the horizon.”
3) “To show you one of life’s simple lessons,” the alchemist answered. “When you possess great treasures within you, and try to tell others of them, seldom are you believed.”
2) “If a person is living out his Personal Legend, he knows everything he needs to know. There is only one thing that makes a dream impossible to achieve: the fear of failure.”
1) “That’s what alchemists do. They show that, when we strive to become better than we are, everything around us becomes better, too.”
This post was originally inspired because I commented on a post in the Under30Experiences group on Facebook, and then was asked if there was an article on my response.
The original question was:
and my response was…
… and then Matt asked me if I had an article on this.
While I didn’t have a specific article written about this subject, it made my brain kick into “create a useful thing” mode… so this article was born. You can either sell products/services or your time in order to make this work.
So we’ll start off by addressing my viewpoint/thoughts on this and why I think this way, and how you can do the same.
Let’s say you want to make an extra $500 a month for your travel budget. We then break it up into easy to understand numbers so that we can create an action plan and start achieving the goals we set.
So $500 a month can be broken down quite a few ways…
1) Sell 10 products/services for $50 per sale = $500
2) Sell 25 products/services for $20 per sale = $500
3) Sell 1 product/service for $500 a month
If you haven’t ever sold anything for $50, or for $20 don’t worry. That’s fine. This can still work for you.
DISCLAIMER: I’m not guaranteeing that any of this will work for you, nor making any promises that this will work for you. I’m simply sharing information that you can use to make informed decisions based on your own work/effort.
Okay, so you might be wondering how do you actually find and sell these products for this price point?
If you’ve never heard of “affiliate marketing” before, it’s kinda like being a car dealer who is paid a commission every time a sale is made. With online marketing, you can partner up with major companies and get a % of sales that you generate for them. I’m going to share with you a few different networks you can work with to get paid affiliate commissions. I also have a members area set up where people can watch video tutorials and make this work for you if you want a little shortcut. Click here if you want to get that.
Sites like Amazon do this, and its one of the easiest affiliate networks you can work with since Amazon is one of The World’s Largest Retailers, you can sign up for their program the Amazon Associates Program by clicking here.
With the Amazon affiliate program, you can get paid a % every time someone who uses your link buys a product on Amazon.
There are countless other affiliate networks that you can work with, where you can sell all types of different products. Clickbank.com is another major website where you can sell thousands of digital products.
One thing that I’ve been doing for the past several years is selling Kindle books. This is a longer-term strategy in my opinion, but it is something that you can do once and get paid over and over again. Sure, you’ll need to actually work to write, edit and market your Kindle book. But once it’s created, you can sell it over and over again and get paid month in and month out.
Here’s a book you can read to learn how to do this:
The good news for this is that you don’t need to personally even write the book. You can hire someone to write the book for you, hire someone to edit the book for you and then publish it under your name (or a pen name). I’ve published 9 books over the last several years and had 2 completely written for me, those 2 are under pen names.
You’ll need to learn the numbers for this to make sense for you. For example, a book that you sell for $0.99 pays you around $0.35 per sale, so you’ll either need a LOT of sales every month, or a LOT of books making a sale a day to hit your number. But you can easily imagine how having 10 or 20 books making a sale a day can add up.
You can also test pricing, selling your book for $2.99 or more to see what makes sense for your book/audience.
This is one of those ways where you can sign up 1 or 2 clients for either $250 a month or for $500 a month and you can manage social media accounts for various business owners in your town.
I’m willing to bet that if you’re reading this right now, you’ve been on social media for at least 6-7 years. What that means is that you know what people like/don’t like when it comes to social media.
You know how businesses post random pictures of their store/office? If not… you’ll probably get a kick out of looking at some Facebook fan pages of businesses in your area. Go ahead and review 5-10 fan pages of businesses in your town/city. The business owners have no idea how to use social media. If you spend the next 30 minutes thinking about ideas that could generate more business for these companies, you’ll come up with a few ideas that these companies can implement.
Guess what? You can be paid to do this for them. Creating contests, posting pictures, etc is something these businesses need.
You’ll, of course, want to pick up and study some social media tactics once you sign the client, to make sure you get them results. You can join my “Social Media Marketing for Entrepreneurs” Facebook group here. I share some insights in that group that will help you.
This is something that requires more work to set up, you’ll need to learn some basic lead generation skills. If you don’t know what “lead generation skills” means, it’s kinda like finding the friends of yours that are into something you like… and taking them to a place you like. But getting paid for it.
Small businesses always need more customers coming into their shops. With some simple skills you can learn, you’ll be able to get people results with some basic marketing campaigns.
Many businesses pay thousands of dollars a month on advertising that doesn’t provide results. They spend a bunch of money, yet no one new comes into their business to give them money… so they have tiny little ROI’s (Return On Investment).
If a small business owner were to pay you $500 for a month of service, do you think you’d be able to bring them more business than the cost of hiring you? If the average customer value for this business is $100, all you need to do is bring 5 new people each month into the business. 5 new people x $100 per person = $500 in revenue for the business owner.
Or better yet!!! Bring them 10 new customers. You’re creative, so you can come up with some great ideas to implement and bring people into the business for your client. If you need help with this, join the Facebook group I have >> Social Media Marketing for Entrepreneurs
Does this seem like I’m doing something sneaky? Having you join my Facebook group to learn more?
Well here’s the thing, if I’m able to help you out with this, I will. As you grow your business you will need more help and coaching. I’ll be there to help and bring you along the journey since I’ve already been doing this stuff for years.
So yeah, it’s kinda like a bribe.
Fiverr.com is a website where people go to pay $5 to get something done. Look at the different categories you can sell under.
Interested in any of those things? Well you can become a seller and then get paid for doing stuff you’d probably do for free anyway. For the $5 gigs, you don’t get to keep the full $5, because of transactions and stuff, but you’ll get around $4 per sale.
Let’s run the numbers to make $500….
$500 / $4 per sale = 125 sales
Whoa! 125 sales seem crazy hard, right? Well, you can actually do upsells now in Fiverr.com which means you can sell a $5 product, and then add some offers like “quicker delivery” or other special offers for this. You can charge $5 for “faster delivery” and then you bump your sale commission from $4 to $9. Boom just like that you doubled your money.
So you now only need $500 / 9 = 56 sales to hit your $500 goal.
Or, you can sell the first thing for $5 and then upsell a $100 service. Only need 5 of those sales to hit your $500 goal.
Look around your house/apartment/condo and find some stuff that you’ve owned for a while. Stuff like your TV, maybe your computer, cell phone or gaming console.
Have you ever seen those kids who review stuff on YouTube?
Adults do it too… Check out iJustine here. She does a bunch of tech reviews and has been for like 10 years…
Yeah I know, you don’t have a following… you don’t know what to talk about… you haven’t been doing it for 10 years so it won’t work for you. I call bullshit. Every single day people are creating new YouTube channels and monetizing them by learning some basic strategies. Find trends, create videos about the trends, etc.
Or you can get the Video Ranking Club course my friend Ben created. It teaches you how to create and monetize YouTube channels. I’d highly recommend getting that course if you want to learn how to make money on YouTube.
I actually have some videos I recorded back in college that still make me money from affiliate commissions. I created the videos in like 2008, and they still sometimes make me $20 or $30 commissions… and I haven’t touched them in years.
Here are some videos you can shoot right now and link up to your Amazon affiliates program.
1) your phone
2) your computer
3) your car
4) video game console
5) book reviews
If you shoot and upload the videos, you can add an affiliate link in the description to make sales, you’ll be paid a commission from the sales you generate from your video. This will take a while to build up unless you learn how to rank videos (I recommend the Video Ranking Club)
ever thought about giving up?
Sure you have! We all have… some of us more than others.
What’s crazy to think about is that if I would have given up on my dreams in 2012, I never would have been able to live the life of my dreams. I’m talking about traveling the world, meeting the girl of my dreams, having experiences I used to dream about and doing it while building a business that I love.
It was all because I had the courage to follow my dreams. Because I didn’t give up, because I didn’t give in when times got tough.
Because I kept pushing forward.
The good news is that you have the power to do this too, YOU can make the decision to follow your dreams.
It’s not going to be easy, but it will be worth it.