Hey guys Chris Hughes here and right now I’m live at Finca Lerida here in Boquete, Panama.
In this video you’ll get to see the Finca Lerida coffee plantation. One of my buddies Cole, who was filming this video went to the top of the mountain there to have some coffee and share this experience with you.
This video is to show a little bit about the experiences I’ve been having while living in Panama.
The reason I wanted to create this short video was to show you how businesses are built in the offline brick-n-mortar world. You need to have some type of a system that you can run people through.
For example in the video here, we drove up an entire mountain to have the coffee that was produced at this place because the coffee there is so fresh and delicious and being above everything else is totally worth the experience.
The cool thing about Finca Lerida is that you get to see how everything is made.
When you are driving up the hill, you get to see rows and rows of coffee plants all over the place.
In the video I show some pictures of the rows of coffee, some pictures of the guys naturally roasting the coffee beans from the sun below where I am standing in that video.
In a little building in the distance of this video you get to see where the next step of the coffee process is, you know all the finishing touches and things like that.
To me, it is awesome to witness something like that where you get to see the entire process of being created and actually seeing where the product is being consumed.
When you are running a business you need to have some type of system in place otherwise you will not succeed. You see, Systems Succeed, People are the ones who fail.