Facebook Page Reach Got You Down? You’re not alone…
Facebook fan pages are still one of the best places to build a brand in 2018, you just need to know how to use them.
It’s no longer a free for all where you immediately reach 20% of your fans every post. It’s closer to 1% or less, which means you need to focus on creating better quality content for your fans.
You can’t just post something for the sake of posting it anymore. You need to be deliberate. You need to focus on creating posts that get your fans thinking and saying “oh man, that’s totally me!” or “that’s so true”
or even get them to think “oh yeah, I know someone like that” and to reach out to their friend.
Facebook wants to keep people on Facebook, that way they can make more revenue. Every time you try to take someone off of their platform, it may seem like you’re being punished. Well, you basically are.
However, you can use the platform to build up your audience. You will need to create custom audiences of people who engaged with your page, and then retarget these visitors with targeted ad campaigns to get people onto your email list, or over to your website.
It’s honestly for the better this way, because if you can convince someone to leave their safe place of Facebook and come spend time on your platform, with you… you’re that much closer to creating a crazy fan and customer for life.
You just need to focus on the fan. Focus on the content that they can’t help but love, and share. Spend your time creating that kind of content… and then retarget the people who consumed that content, and bring them to your other platforms.