If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.
You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?
What Is A Reverse Squeeze Page?
A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.
This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.
Here’s a great video explanation from Justin Brooke over at IMScalable
How To Implement The Reverse Squeeze Page
Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!
You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.
It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.
So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.
Whoa, how cool is that?
Guess what… you can do the same thing with videos!
We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.
What Are The Advantages of The Reverse Squeeze Page?
One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.
Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.
The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.
How Reverse Squeeze Pages Get More Qualified Subscribers
By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!
You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.
One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.
And in his book – The Funnel Hacker’s Cookbook he taught me this concept.