This blog post came to me last night, and I want some input from you on this because I just don’t quite “get it”.
Think of the millions upon millions of dollars that it costs major brands to have their ad shown during the Super Bowl for a mere 30 seconds.
Sure this 30 seconds is more visible than any other event in the US at one time. This means that the company tries to create a cool or funny commercial that will stick with their audience. The problem I see with this is that they are competing with ALL of the best commercials during this time, making it harder and harder for their commercial to be memorable. To me, I see this as a problem.
When everyone is doing one thing, it’s typically best to run the other way and do a different thing. However, during the Super Bowl it really is a good idea to have outrageous commercials that cause people to remember your brand.
Wouldn’t it be wise for these businesses to start creating more memorable and outrageous commercials for regular TV? If a commercial is hilarious or extremely outrageous, it will spread on YouTube and get more views (eyeballs looking at your brand).
One good example of this is the All State Mayhem commercials like this:
Here’s one commercial that I think is funny that will be premiering on the Super Bowl 2011.
Why do you think that corporations only produce outrageous advertising during the Super Bowl? Please comment below.
If your business wants to have more outrageous advertising check out Bill Glazer’s book Outrageous Advertising thats outrageously Successful.