What do the letters C, T, L and P all have in common?
They are all part of a formula that the top local businesses are using to run a successful online marketing campaign by dominating the search engines by ranking their articles on the first page of Google, their videos on the first page of YouTube and they are making more money from these rankings.
It’s pretty cool how I came across the formula; I was on a Skype video chat with the CEO of the start-up I joined in January and I had to come up with a certain formula that I had in my head, but just hadn’t written it out yet. It’s funny how when we ask the universe something, it provides us with the answer when we are ready. (If you’d like more information on the start-up, check out WebAnatics – Small Business Turnkey Solutions For Web Design, Search And Social Media)
Alright, I get it… you’re thinking to yourself “Chris, where is the value? When do I get to figure out “the formula?” and that’s a great question. I mean, I’d be thinking the same thing if I was sitting in your seat right now and reading this post.
I wonder if this is making you anxious, excited, curious, possibly pumped up? If you feel any of these feelings right now, you are in luck! I’ve got a present for you right now.
photo credit: $holydevil
Are you ready for your present?
The present is the secret formula I discovered after getting off that Skype call. It was not passed down through generations like my grandmother’s deviled eggs recipe or her pie crust (both are absolutely the best in the world) but this formula has been proven time and time again to help my clients run successful online marketing campaigns.
C + T = L + P
*****WARNING: Using this formula could lead to more profits for you if used correctly.
Alright, now that you got to see the formula, you’re probably curious as to what each of these letters mean…and no, it doesn’t stand for Chris Tries Learning Physics because I’m not good at physics at all….I actually received a 46 on my physics regents exam in high school….not a strength of mine.
Okay, so the formula really means…
Content + Traffic = Leads + Profits
TADA! Now you’re a millionaire, right? WRONG.
Okay, I’ll explain the formula a little more in-depth for you.
Content is all the work you put out on the internet, everything from blog posts like this post,creating and marketing videos, writing and submitting articles, social media interactions, social bookmarking campaigns, PPC, PPV and even commenting on other people’s blog posts/videos.
One thing about Content is that it always needs to offer value to the reader/viewer. If you are not offering value through your content, then your content will be useless long-term. Take the time to create mind blowing content that offers so much value that your readers head spins around and they think to themselves “Holy sh** this person really knows what they’re talking about! I better listen up and take any recommendations that they have.”
If you currently are using these methods of creating content, make sure it is beneficial to your target audience, if it isn’t then you need to change your approach or quit using this medium.
You’ve got to realize that content gets found through search results. If you are providing relevant content that is full of value to your readers, then they will be more qualified to purchase from you. Having more content means that you have more opportunities for people to come across your information and move along your sales funnel.
Content is by far the most important part of this formula for success and if you aren’t creating the right content and using the right keywords and call-to-actions, you will be wasting a lot of time and money. The thing is; you must actually put in hard work in order for this formula to pay off.
You need to create content that truly is valuable to your target audience and not a bunch of fluff. If you provide fluff for the first part of the formula, you’re going to get fluff in the end. The quality of the input of this formula definitely affects the quality of the output. If you create terrific content up front, you’ll often receive terrific compensation as the output 😉
The more content that you have online, the more traffic you will be getting from these search engines and social bookmarking/networking sites.
It’s really a simple formula, we all want more website traffic to our sites because our sites are considered our sales machines. Our site SHOULD sell our prospect on buying our product/service in the long-run, AFTER the prospect is qualified and learns about the benefits of doing business with you or using your service through the Content that you created in the first step.
Leads, leads, and more leads. That’s what we all want/need in order to grow our businesses. Without leads, our business stays static and we don’t make any more money. I’m pretty sure we all want more money or would at least LIKE some more money. You already know what leads are, so we’ll go into the next part.
Your leads turn into your profits once you convert them to paying customers. You’ll need to have your sales funnel down well in order to do this though, so don’t skimp on your sales process.
Now you know the formula.
You can choose to use this proven formula, or you can choose not to. It’s entirely up to you and i’m not going to force you to use it.
If you are a small to mid-size business that is interested in doing this but you really don’t have the time to create all the amazing content that I mentioned above, my team does offer these services.
I’m going to tell you up-front that it will cost you some money and will take some time for this content to pay off. Our minimum time requirement for our services is 6 months but clients typically go for a year or more because of cost savings. The reason we have this minimum is that content takes time to get ranked in the search engines, which also takes time to get shared on the bookmarking sites and we can not show you accurate R.O.I.(Return On Investment) until the 6 month mark.
Marketing your business using the Internet is not an instant gratification tool. It’s just like anything else in life and in your marketing, it takes time for what is done to pay off.
If you are interested in these services, contact me by emailing me or leaving a comment below. We will discuss pricing as we have many different service options available to best suit your business.