September 9, 2009

What is “Speed of Implementation” and Why Do I Need It?

There was a Harvard study of sales people who made over $250,000 a year from their sales. Researchers found that the most successful sales people had one trait in common. (Someone mentioned this may not be a true Harvard study, even if it isn’t I’ve found this trait to be essential for successful Entrepreneurs)

Speed of Implementation

So what is this “Speed of Implementation” that made so much money for so many people?

The simplest way that I’ve come to accept it as is depicted in this picture. (as drawn by myself, clearly a pro paint user)


What this means is that when these salesmen got a new idea, something they thought
would work better, they started using it immediately.

They didn’t sit around debating it, they just put it into action and it quickly became part of their
behavior. (Not too hard, right?)

Speed of implementation is key because it takes effort to do something
new… and the longer you wait to implement a certain thing, whether its creating videos,
writing blogs, or other tasks, the more the initial burst of
energy and commitment that your new idea brought will dissipate.

Just be aware that we are prone to sticking to our old ways and our habits….even if we know they’re bad or in-effective.

Therefore, the faster you implement the change, the more likely you are to succeed with it! Also, your old patterns will start to fade away while your new ones take over!!! This is when things can get fun and your creativity goes THROUGH THE ROOF!


When you get a good idea write it down, plan how you’re going to use it, and then start using it immediately.

The more quickly you use it and the more you keep using it, the more likely it is to become a habit of yours. If you are constantly
improving your repertoire with new techniques, you’ll find your results rapidly improving too.


Speed Of Implementation – How To Work Faster And Get More Done

Chris Hughes

Chris loves learning, going on adventures, surfing and having fun. Chris on Google+

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island travel - September 10, 2009 Reply

Great and informative blogs. Thanks for sharing this informative idea.

Don Osborne - February 19, 2010 Reply

Seems to me to Speed Up the Speed of Implementation the steps are: Use it Immediately, See How it Fit Into Your Plans and Write It Down if you happen to be writing a book on ideas you've used.

Chris Hughes - February 23, 2010 Reply

Thank you

Chris Hughes - February 23, 2010 Reply

Absolutely right, Don! Writing down and tracking what works and what doesn't is something that helps us and our business grow. Thanks for sharing 🙂

Chris Hughes - February 23, 2010 Reply

Thank you

Chris Hughes - February 23, 2010 Reply

Absolutely right, Don! Writing down and tracking what works and what doesn't is something that helps us and our business grow. Thanks for sharing 🙂

Richard - March 18, 2011 Reply

Hi Chris,

I just wrote a book on speed of implementation. Could I send you a draft copy of this book for your review?

Also, if you want to exchange guest blog posts here is one I took out of my book:

Lets keep in touch either way.

– Richard Wilson

Chris Hughes - March 30, 2011 Reply

Hey Richard,

Yeah you can definitely send a copy. I’d love to review it.


Christoph Dollis - August 23, 2012 Reply

I notice you didn’t cite the study.

There is also the infamous Harvard written goal-setting study of the class of ’53, which never happened, but was used by charlatans to sell their books and tip a whole culture away from important things to ineffective methods that sound good, make sense, and are peripheral at best.

While speed of implementation makes perfect sense as a or even the key attribute for success, it may or may not be so and you claim there’s some proof of this.

Can you cite a reference to this particular Harvard study, Chris?

Christoph Dollis - August 23, 2012 Reply

I just found this discussion about whether this study ever took place or not. They searched and could find no evidence that it did, and are as skeptical as I am.
I’m sure you’d want to publish a retraction or correction if it isn’t true, wouldn’t you?

Chris Hughes - August 23, 2012 Reply

Hey Christoph, I read about this a few years ago so do not have the resource on hand. 

But from personal experience and speaking with extremely successful Entrepreneurs who are friends of mine, we would all agree that Speed of Implementation is what has separated us from the people who do not experience phenomenal success.

I find that there’s no reason to be skeptical of something that provides results. I’m sure if I dug around and spent hours looking for a source for it, I could find one. If I really wanted to, I could interview all of my Entrepreneurial friends and ask them if speed of implementation has a direct impact on success. 

However, my focus is better spent on other things that directly impact my life and business. 

If people really are that skeptical of something, it’s clear that it’s not something they should do. I’ll edit that I haven’t found the study, but if someone wants to look for it they are more than free to do so. 

Christoph Dollis - August 23, 2012 Reply

Sure I’d agree it makes sense. It’s not an accident that I found this article; I want to improve this part of myself.

However, I’ll bet you dollars to doughnuts the referred study is mythical (i.e., some person flat out lied about it, and other mostly well-meaning people have passed it along).

Richard Wilson - August 24, 2012 Reply

Chris – is your address listed here on the blog somewhere? I want to ship you a copy but don’t see it anywhere.

Richard - August 24, 2012 Reply

There are 12 colleges at Harvard and studies are done for master’s thesis projects, for PhDs, by professors, by related research associations, Harvard has 90+ physical libraries and perhaps the study is only available in archived thesis drawer somewhere there…it means nothing that you can’t find the study except that you had some extra time on your hands to look at are now criticizing Chris for posting information about it…I agree that every entrepreneur I know with a $10M+ business thinks this concept is central to their success.  Our 7 figure business is built on it as well.

Christoph Dollis - August 25, 2012 Reply

With all due respect,  Richard, Chris — with probably the best of intentions, having believed the study was performed — made an assertion and claimed a Harvard study backs up the assertion. 

But he doesn’t have access to the study, and neither do you. Neither does anyone else online. I and others have looked.

Alternatively, some claim that it’s better to let ideas percolate a little before implementing them, and that implementing them right away is often a distracting mistake.

Who’s right? 

We can all do n=1 tests, or we can go by our perceptions of what we’ve observed among others, and that’s all fine and dandy. That’s what we do most of the time.

But if you’re going to cite a study backing your claim from a university, you should have the study. I’m a bit surprised you don’t see that.

By all means keep failing forward fast and raking in 7 figures, then 8. Good on you. But that doesn’t just entitle one to pull Ivy League studies from their nether regions.

Chris Hughes - August 25, 2012 Reply

just sent you an email. Thanks Richard

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