I came across this video from Joe Polish and absolutely had to share it.

Some key points I took away from this:

The definition of selling from Dan Sullivan of Strategic Coach:

Selling is getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result.


getting someone intellectually engaged in a future result that is good for them and getting them to emotionally commit to take action to achieve that result.

That sounds like a scam!!!!!

Wait, no it doesn’t… that actually sounds like selling could be useful!

As a salesman(or saleswoman) we are responsible for helping people achieve results that will positively impact their lives. Sure, we could be assholes and try to sell them shit they don’t need so that we can make a couple bucks, but I personally don’t like the idea of that.

My personal mission is to positively impact the lives of over a million people in my life.

It seems like the whole idea of selling is one of the best ways for me to achieve my life’s goal, right?

But selling is EVIL!

is selling evil

It can be.

Selling drugs is evil.

Selling snake oil is evil.

Selling people something that won’t positively impact a person’s life is evil.

Selling something that will produce a future result that is good for a person is not evil.

Image courtesy of winnond

Well, that is unless this person is all weird and doesn’t want to improve themselves.

If that’s you, then you should probably definitely stop reading my blog posts right now. I love doing stuff that will make me a better person in all aspects of my life.

Even if that means writing blog posts about how pick-up artists have taught me life lessons. (yes mom & dad, I read stuff about dating and picking up women)

Oxygen and selling

“Think about this: Just because the air outside sometimes gets polluted with allergens and makes people sneeze, should people give up on breathing? Is the logical conclusion that suddenly oxygen is evil?


Yet, when someone says, “Selling is evil,” it makes about as much sense as saying, “Oxygen is evil.”

You can’t survive without oxygen; likewise, no business can survive without selling. No free economy can survive without sales. Selling is the “oxygen” that infuses life into it all.”

This is such a good analogy to use. Sales is an essential part of life. Without it, we would have to rely on our own personal knowledge to buy everything. I know for a fact that I do not know everything although I would like to…

People LOVE to be sold

When you approach your market to sell, remember: People love to be sold, but they hate to be pressured. So out with the hype, arm-twisting and high pressure, and in with the proven formula that turns “selling” into a great experience for all parties involved and provides:

1. Education.

2. Benefits.

3. Value.

This really makes you flip the whole concept of the sales process on its head.

Instead of us being assholes and pressuring people into buying our shit, let’s just find the people who are actively looking for our stuff and educate them. We’ll give them stuff for free to qualify them and to show them we actually care about their success.

We’ll over-deliver before we even get any money from our potential customers and build a relationship with them. We’ll actually HELP them and in turn help them make a positive change in their life, even if they don’t buy from us.

How do we help people who don’t buy from us?

This is one of the problems that I help my personal coaching students with.

If you want to become one of them, click here.