Hey there! If you’ve come across this page, you’re most likely looking for a book review of the book Expert Secrets.
If that’s correct, then keep on reading. Otherwise, you might have just randomly stumbled upon a book that could quite possibly change the direction of your life.
Either way, check out my Expert Secrets notes below…
What is the book Expert Secrets about?
In its simplest form, the book Expert Secrets is about the process of switching from learning about a subject, to teaching about a subject.
We all reach a point in our studies where the best way for us to learn more and grow more is to start sharing the information that we know… thus leading us into teaching about the subject.
This book is all about how you can make the switch, and how to build a business around what you know.
The Two Types of Expert Business
- Selling Information Products.
- Leveraging Information Products to Grow an Existing Company.
Whatever it is that you want to be an expert in, spend the time to learn it inside and out. Ideally this will be a topic you can entirely “geek out on” and talk for hours on end about.
Creating Your Mass Movement
The 3 common traits of the biggest cults in history.
- They all had a charismatic leader.
- They all focused on a future based cause.
- They offered their audiences a new opportunity.
Questions to Ask to Make Sure Your Market Will Sustain Your New Expert Business
- Would people in this sub market be excited about the new opportunity I will be presenting?
- Are the people in this market irrationally passionate.
- Are these people willing and able to spend money on what you’re selling them?
Alright, well let’s get right to it… here’s my notes from Expert Secrets.
“Your results are your certification. I hereby give you permission to help people. You’re ready now.”
“That’s the key. You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping. There will always be people in the world who are more advanced than you. That’s fine. You can learn from them, but don’t let it stop you from helping the ones who are a chapter or two behind you.”
“You don’t want to be the first celebrity in a market. You want a topic or niche with its own subculture already established.”
“It is said that in any situation, the person with the most certainty wins. I’m not talking about self-confidence. As my buddy Setema Gali says: “Self-confidence is for kids.” If you want to make an impact, you have to be certain. Certainty is what draws people to leaders, to experts.”
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
“…the late Gary Halbert when I first started my business where he said, “You are only one sales letter away from striking it rich.”
“Instead of trying to convince people that their grass is green or offering to fix their grass, allow them to follow you to the other side of the fence. That’s where they want to be anyway.”
“…..it’s important to remember that people don’t buy what they need, they buy what they want.”
“The longer I work in this business, the more I realize how everything comes down to one thing—belief. Belief creates the customer. Belief creates the results. You must persuade people to believe in what you are doing, and you do that by mastering the art of storytelling.”
“If I can make people believe that (my new opportunity) is / are key to (what they desire most) and is / are only attainable through (my specific vehicle), then all other objections and concerns become irrelevant and they have to give me money.”
“…the secret to identifying people’s internal struggles is to take their external struggle, and ask them “Why?” about five or six times. Keep drilling down until you get to the real reason they want to change. Here’s a hint: It’s usually tied to love or status—or both.”
“I want them to realize that investing in this thing shouldn’t cost them any money, it should only save them money.”
“You want people who will take responsibility for their own actions.”
“The key to a high-converting webinar registration page is…
Click here to get a free copy of the book to find out the secret to high-converting webinar registration pages.