Category Archives for "Marketing"

The ONE Thing Not To Do When Picking Your Logo

Choosing a logo can be a tough thing, but there is a RIGHT WAY and a WRONG WAY to get feedback on it.

f you’ve been in any Facebook groups for more than 30 days, you’ve most likely seen at least one person ask “Which logo do you like better?”

and you might think to yourself, oh yeah that one on the right looks better. I’ve been guilty of this myself in the past.

The thing is, 90% of the time the people who are asking which logo we like better aren’t selling products that we care about. In fact, most times these people have business ideas or product ideas that are flat out terrible.

Yet we feel its okay to let them know which logo we like better because as humans we want to be liked.

I know, this seems a little harsh but hear me out for a second.

Instead of asking a random group who isn’t going to be the people buying your product or service about your logo… you should ask the people who will be buying it!

Hmm, I guess that doesn’t seem as harsh as I originally thought.

Basically, you can set up a simple Facebook ad campaign for $20-$25 and target your specific audience that you’ll be selling to. Get feedback from the audience who will be buying your product.

They are the people who will be seeing it and using it. Why not ask them?

You can even throw in a 10% off discount code for the people who voted. You know, to build up your email list and get people pulling out their credit cards to buy the product!

Does that seem easy enough? Then the next time you see someone asking in a group, share this advice with them.

What Is a Reverse Squeeze Page?

reverse squeeze pages

If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.

You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?

What Is A Reverse Squeeze Page?

A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.

This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.

Here’s a great video explanation from Justin Brooke over at IMScalable

How To Implement The Reverse Squeeze Page

Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!

You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.

It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.

So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.

Whoa, how cool is that?

Guess what… you can do the same thing with videos!

We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.

What Are The Advantages of The Reverse Squeeze Page?

One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.

Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.

The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.

How Reverse Squeeze Pages Get More Qualified Subscribers

By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!

You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.

What next?

One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.

And in his book – The Funnel Hacker’s Cookbook he taught me this concept.

clickfunnels

How To Find Your Dream Customers

Ever wondered how to find your dream customers?

It’s a pretty common issue that people have when growing their business. There’s actually 3 simple steps that you should be following anytime you start a new project.

  1. Who is your target market?
    One common issue that people experience is that they aren’t sure of their target market. It’s a generalization instead of a specific. For the longest time, it would be “my target market is women from ages 25 to 54”. Sure, that’s a good start…But you want to be even more specific. What are their interests? Are they married? Do they have kids? What jobs do they have? What problems do they have?

    Asking yourself these questions will significantly improve your overall marketing.

  2. Where is your target market hanging out?
    Your target market is actually real people! Crazy, right? Well, where do these people hang out? What kind of behaviors do they have?Are they spending time on Facebook groups? What about browsing Instagram? Or maybe they are on email lists you can do solo ads through? Or possibly watching YouTube videos?

    It’s your knowledge of the people in your market that makes the technology useful. You need to find where your target market is hanging out, and then start spending time there…

  3. How can you get a customer to leave what they’re doing and come check out your page?
    When your target market is hanging out online, they’re doing stuff they enjoy doing. Maybe it’s watching cat videos, maybe it’s reading forums about how to play the violin. It’s up to YOU to find out where the people are, and then find out a way to get them to visit your page.Think about the National Enquirer magazines that are in grocery stores. You’re doing what you are doing… buying groceries, yet there they are… right next to the lane, teasing you… piquing your curiosity. Grabbing your attention from what you were doing, and bringing it to what they have to share.

    That is exactly what you want to do. You want to find unique angles to grab the attention of your target market. You need to focus on creative ways to do this.

    Watch the video to learn How To Find Your Dream Customers

I recommend the book, DotComSecrets in the video as a way to shortcut this process.

Click here to get a copy, or click the link below:

Successful People Habits – Brainwashing Yourself With Positivity?

positively brainwashing myself

Brainwashing Yourself With Positivity

Want to know something weird?

I enjoy brainwashing myself and others..

No, no… it’s not in that “evil, schemey, bad” way either. I enjoy positively brainwashing myself and others!

Does that sound a little out there or weird?

If so… you’ll probably love this video.

When I was living in Bali, a friend came and stayed with me for a bit and we did this exercise where we basically covered all the windows in the villa with affirmations of “I Am Wealth. I Am Abundance. I Am Joy.”

positively brainwashing myself

(This was a difference day/activity, but a good show of what the setup looked like)

Basically, my belief is that if you want to become more successful, you should learn about the habits of successful people. One particular habit that I came across was using mantra’s, and being deliberate about what you want in life.

When we’re young, we aren’t taught this type of stuff in school. To be specific about what you want and to create the reality you want to live in.

Right now, wherever you are in your life and business, you’re at the level you’re at because of everything you have done up until this point in time. The good news for those of you who aren’t 100% happy with your current levels of success, is that now you can be deliberate about where you want to be.

It’s not going to be easy…

Especially when you start off with declaring “I Am Wealth. I Am Abundance. I Am Joy.”

Honestly, you’ll raise a lot of red flags inside your brain. It’ll be like “nah, dude…. you’re not wealth. You’ve only got $200 in your checking account” or “Nah dudette… you aren’t abundant. You don’t even have enough to take care of yourself, how can you possibly be abundance?”

Want to know something cool about when this happens? You’ll see and witness it first-hand. Your gut might feel a little weird, or your energy level might drop. That’s perfectly normal. We’re not expected to know that we are the badasses that we are.

One thing to do is to keep at it. Keep writing out “I Am Wealth. I Am Abundance. I Am Joy.” because, as humans, we will eventually give in to something if we hear it enough times.

Another thing to remember is that when you first started at anything in your life… you most likely weren’t very good at it, right? I mean when we learned how to ride bikes it’s not like we magically just had perfect balance and could ride the bike. We fell off… over and over and over again. But, did your past self-give up because of a few scrapes or bruises?

Hell no! You got back up and did it.. It could be that your friend already knew how to ride a bike and you didn’t want to miss out. It could be that your parents promised to get you ice cream if you could ride your bike to a certain spot (that got me riding my bike)

Think about a couple other times in your life when you absolutely sucked at something. I’m sure there are many times because I know for me there have been countless times. We aren’t naturally just great at everything. We’re not robots.

(Except you, Google… I see you there reading my blog posts)

Okay. So back to the task at hand. Get your notebook and start writing out those statements. Get the book mentioned in the video here.

I AM WEALTH.
I AM ABUNDANCE.
I AM JOY.

 

Go ahead and give that a listen/watch if you still feel weird about your new life.

The life where you actually realize that YOU ARE WEALTH, YOU ARE ABUNDANCE and YOU ARE JOY.

Because… right now, those feelings and thoughts are creating the future you. The one that you’re damn proud of. The you that can do anything and everything you set your mind to.

and if you still don’t quite feel that way, write down your affirmations another 100 times. This is all about the process. We’re undoing years of self-talk and replacing it with positive self-talk. It will take work. It will take effort. But it will be worth it.