Category Archives for "Internet Marketing"
Soccer, Futbol, Football. Whatever you call it, it is HUGE. If you’re from the US like I am it isn’t quite as popular as it is in the rest of the world so the majority of people here aren’t turning into soccer hooligans…maybe that’s the reason the US got beat by Ghana? We should become better hooligans. I know during hockey season Buffalo has hooligans all over the place (I became one this year).
So about that picture…When my dad was in Argentina, he bought me an authentic Argentina jersey and it pretty much solidified me as a fan of Argentina…not to mention that Carlos Tevez and Lionel Messi are crazy good.
Well, there are quite a few…one of these could be how supply & demand can make a company profit like never before selling Vuvuzelas, how Nike has gotten their fans involved by creating the “Write the Future” marketing campaign
or even a message about how working together as a team is essential to victory.
I like that last one, so I’m going to go with that.
It’s the team that plays together the best each and every game that will win the cup this year. The same is true in business.
Teamwork is what you’re already doing with the teams YOU are already working with. If you are an Entrepreneur trying to do it without a team(I’ve been there, it’s hard to share ideas), but I’m here to tell you that collaboration is good for Entrepreneur’s.
Well one thing is that it’s going to make you more money and everyone you are working with will show increased productivity. Is that enough?
I’ve got an exercise for you. It’s not anything like doing a crazy workout each day for 90 days, unless you’re into that…I’m crazy and did that over at P90XWithChris.com . Literally, I did that. I’m now turning Insane and doing something similar but for 60 days at WorkoutWithChris.com
Take out a piece of paper; go ahead and step away from the computer and grab a piece of paper and a pen.
Go ahead and do this exercise with your team. All you need to do is have everyone in the meeting write out 4 things that each person on the team does well and 1 thing that the person does EXCEPTIONALLY well. They should write one of these for themselves as well.
“Hide not your talents. They for use were made. What’s a sundial in the shade?” – Benjamin Franklin
That list right there is my top 5 strengths and I explain them more in a post I made, Should I Focus On My Strengths?
With a team of 5 people working together, you will have a list of 25 things that each person is good at. This will increase each person’s confidence and allow for them to see what they are really great at. (Sometimes we find it hard to truly identify our strengths)
Think about it this way…. if you suck at doing a particular task do you really want to do it? Deep down inside of you, do you really want to do it?
I know that when I’m not good at something, I definitely don’t want to do it. On the other side, when I’m doing something I’m really good at (helping businesses make more money) I’m having a freakin’ blast! I’ve typically got a grin on my face and ideas flow to me faster than a speeding bullet.
If your business has been static, please take the time to do this with your team. If you find that you are spending 80% of your time on things that you flat out suck at, then STOP. Start spending time on what you are good at. Use the Pareto Principle to your advantage. Hire people who are good at what you suck at and start spending your time on the things that YOU and your team are good at. Outsourcing is an option that is great. Use it to your advantage and if you need any help finding a company to outsource through, let me know and I’ll hook you up with a phenomenal team.
Setting up a Facebook Event for a special event your business is hosting is a great way to let your customers/fans know that you are hosting an event and get some idea of how many of them are going to show up for the event. I’ve broken this down into 3 steps for you so that you can start doing this for your business today!
-Chiropractor’s hosting workshops in their office
-Restaurant’s hosting a party or trying to fill their dining rooms for certain holidays
-Small mom & pop shops hosting a certain type of deal on certain products. You could host a certain deal on X products and have the day listed on the Events page to get people walking into your business READY TO BUY!
– Etc, Etc, Etc…
You get the idea. A Facebook Event can be a great way to get your current network into your business for something. Set up a free workshop/seminar that educates your prospects on the benefits of using your product/service and then offer the product at a discount for the attendees. You’re a genius so I know that you can come up with some great ideas to make some more money in your business.
If you’re struggling with ideas, feel free to have a 15 min free consultation with me and we can brainstorm some possible ideas for you. I’m a Generation Y Entrepreneur so I’ve got a brain full of ideas that are waiting for you to pick it. And who knows, maybe some of these ideas will help you so much that you’ll want to Hire Me for more of my idea’s 😉
After the event is finished, be sure to Remove it so that you don’t annoy your customers 😉 Thanks to Chuck for the reminder!
What do the letters C, T, L and P all have in common?
They are all part of a formula that the top local businesses are using to run a successful online marketing campaign by dominating the search engines by ranking their articles on the first page of Google, their videos on the first page of YouTube and they are making more money from these rankings.
It’s pretty cool how I came across the formula; I was on a Skype video chat with the CEO of the start-up I joined in January and I had to come up with a certain formula that I had in my head, but just hadn’t written it out yet. It’s funny how when we ask the universe something, it provides us with the answer when we are ready. (If you’d like more information on the start-up, check out WebAnatics – Small Business Turnkey Solutions For Web Design, Search And Social Media)
Alright, I get it… you’re thinking to yourself “Chris, where is the value? When do I get to figure out “the formula?” and that’s a great question. I mean, I’d be thinking the same thing if I was sitting in your seat right now and reading this post.
I wonder if this is making you anxious, excited, curious, possibly pumped up? If you feel any of these feelings right now, you are in luck! I’ve got a present for you right now.
photo credit: $holydevil
The present is the secret formula I discovered after getting off that Skype call. It was not passed down through generations like my grandmother’s deviled eggs recipe or her pie crust (both are absolutely the best in the world) but this formula has been proven time and time again to help my clients run successful online marketing campaigns.
Alright, now that you got to see the formula, you’re probably curious as to what each of these letters mean…and no, it doesn’t stand for Chris Tries Learning Physics because I’m not good at physics at all….I actually received a 46 on my physics regents exam in high school….not a strength of mine.
Okay, so the formula really means…
TADA! Now you’re a millionaire, right? WRONG.
Okay, I’ll explain the formula a little more in-depth for you.
Content is all the work you put out on the internet, everything from blog posts like this post,creating and marketing videos, writing and submitting articles, social media interactions, social bookmarking campaigns, PPC, PPV and even commenting on other people’s blog posts/videos.
One thing about Content is that it always needs to offer value to the reader/viewer. If you are not offering value through your content, then your content will be useless long-term. Take the time to create mind blowing content that offers so much value that your readers head spins around and they think to themselves “Holy sh** this person really knows what they’re talking about! I better listen up and take any recommendations that they have.”
If you currently are using these methods of creating content, make sure it is beneficial to your target audience, if it isn’t then you need to change your approach or quit using this medium.
You’ve got to realize that content gets found through search results. If you are providing relevant content that is full of value to your readers, then they will be more qualified to purchase from you. Having more content means that you have more opportunities for people to come across your information and move along your sales funnel.
Content is by far the most important part of this formula for success and if you aren’t creating the right content and using the right keywords and call-to-actions, you will be wasting a lot of time and money. The thing is; you must actually put in hard work in order for this formula to pay off.
You need to create content that truly is valuable to your target audience and not a bunch of fluff. If you provide fluff for the first part of the formula, you’re going to get fluff in the end. The quality of the input of this formula definitely affects the quality of the output. If you create terrific content up front, you’ll often receive terrific compensation as the output 😉
The more content that you have online, the more traffic you will be getting from these search engines and social bookmarking/networking sites.
It’s really a simple formula, we all want more website traffic to our sites because our sites are considered our sales machines. Our site SHOULD sell our prospect on buying our product/service in the long-run, AFTER the prospect is qualified and learns about the benefits of doing business with you or using your service through the Content that you created in the first step.
Leads, leads, and more leads. That’s what we all want/need in order to grow our businesses. Without leads, our business stays static and we don’t make any more money. I’m pretty sure we all want more money or would at least LIKE some more money. You already know what leads are, so we’ll go into the next part.
Your leads turn into your profits once you convert them to paying customers. You’ll need to have your sales funnel down well in order to do this though, so don’t skimp on your sales process.
Now you know the formula.
You can choose to use this proven formula, or you can choose not to. It’s entirely up to you and i’m not going to force you to use it.
If you are a small to mid-size business that is interested in doing this but you really don’t have the time to create all the amazing content that I mentioned above, my team does offer these services.
I’m going to tell you up-front that it will cost you some money and will take some time for this content to pay off. Our minimum time requirement for our services is 6 months but clients typically go for a year or more because of cost savings. The reason we have this minimum is that content takes time to get ranked in the search engines, which also takes time to get shared on the bookmarking sites and we can not show you accurate R.O.I.(Return On Investment) until the 6 month mark.
Marketing your business using the Internet is not an instant gratification tool. It’s just like anything else in life and in your marketing, it takes time for what is done to pay off.
If you are interested in these services, contact me by emailing me or leaving a comment below. We will discuss pricing as we have many different service options available to best suit your business.
Affiliate programs are something that we all have probably seen or at least heard of. If you haven’t, you’ve probably been living under not 1 rock, but 74 different colored rocks.
I’d like to share with you my top 10 tips for using affiliate marketing on your own blog so that you can make more money.
There you have it. Tips to be a successful Affiliate Marketer. Now get out there and TAKE ACTION!
I was doing research on the importance of backlinking and was going to determine the top 3 reasons that quality backlinks are better than a large quantity of backlinks that aren’t quality.
Here’s what I’ve found:
1) Quality backlinks are ranked higher through the Page Ranking system Google uses. A PR1 website is not a quality site to be linking to, although it may increase it’s PR in the future. At all times, if you can get backlinks from PR 6-10 websites, your site will ultimately rank up higher.
2) If you have a ton of backlinks from irrelevant websites, this actually does more harm than good for your site. Therefore, don’t buy packages that try to sell you 100+ backlinks unless they are relevant sites and provide you with a linkback from a PR website of 6 or above.
(Example: You have a marketing website that’s linking up to porn websites for backlinks, which is a typical scenario for mass linking campaigns. This harms your SEO in the long-term because it’s irrelevant sites linking to yours. The better way to do this is develop relationships with 10 marketers in your niche and do a link-for-link exchange. This shows up as a marketing blog linking to another marketing blog and looks good in Google’s eyes)
3) Google is working on a patent that will deal with the popularity of sites that are being linked to & how trustworthy a site is that you link to from your own website.
What does this mean for you? This means you could possibly get into trouble for linking to a bad site.
To prepare for this now we should chose relevant sites to link with, sites that don’t have an enormous amount of outbound links on a page and ones that don’t practice bad SEO techniques. By doing all of these things we can reduce the risk of having our reciprocal links discounted.
If you’d like to read more about the importance of backlinking, I provide another article here: http://whoschrishughes.com/backlink-importance
Please feel free to share if this helps!