Category Archives for "Internet Marketing"
Facebook Page Reach Got You Down? You’re not alone…
Facebook fan pages are still one of the best places to build a brand in 2018, you just need to know how to use them.
It’s no longer a free for all where you immediately reach 20% of your fans every post. It’s closer to 1% or less, which means you need to focus on creating better quality content for your fans.
You can’t just post something for the sake of posting it anymore. You need to be deliberate. You need to focus on creating posts that get your fans thinking and saying “oh man, that’s totally me!” or “that’s so true”
or even get them to think “oh yeah, I know someone like that” and to reach out to their friend.
Facebook wants to keep people on Facebook, that way they can make more revenue. Every time you try to take someone off of their platform, it may seem like you’re being punished. Well, you basically are.
However, you can use the platform to build up your audience. You will need to create custom audiences of people who engaged with your page, and then retarget these visitors with targeted ad campaigns to get people onto your email list, or over to your website.
It’s honestly for the better this way, because if you can convince someone to leave their safe place of Facebook and come spend time on your platform, with you… you’re that much closer to creating a crazy fan and customer for life.
You just need to focus on the fan. Focus on the content that they can’t help but love, and share. Spend your time creating that kind of content… and then retarget the people who consumed that content, and bring them to your other platforms.
This post was originally inspired because I commented on a post in the Under30Experiences group on Facebook, and then was asked if there was an article on my response.
The original question was:
and my response was…
… and then Matt asked me if I had an article on this.
While I didn’t have a specific article written about this subject, it made my brain kick into “create a useful thing” mode… so this article was born. You can either sell products/services or your time in order to make this work.
So we’ll start off by addressing my viewpoint/thoughts on this and why I think this way, and how you can do the same.
Let’s say you want to make an extra $500 a month for your travel budget. We then break it up into easy to understand numbers so that we can create an action plan and start achieving the goals we set.
So $500 a month can be broken down quite a few ways…
1) Sell 10 products/services for $50 per sale = $500
2) Sell 25 products/services for $20 per sale = $500
3) Sell 1 product/service for $500 a month
If you haven’t ever sold anything for $50, or for $20 don’t worry. That’s fine. This can still work for you.
DISCLAIMER: I’m not guaranteeing that any of this will work for you, nor making any promises that this will work for you. I’m simply sharing information that you can use to make informed decisions based on your own work/effort.
Okay, so you might be wondering how do you actually find and sell these products for this price point?
If you’ve never heard of “affiliate marketing” before, it’s kinda like being a car dealer who is paid a commission every time a sale is made. With online marketing, you can partner up with major companies and get a % of sales that you generate for them. I’m going to share with you a few different networks you can work with to get paid affiliate commissions. I also have a members area set up where people can watch video tutorials and make this work for you if you want a little shortcut. Click here if you want to get that.
Sites like Amazon do this, and its one of the easiest affiliate networks you can work with since Amazon is one of The World’s Largest Retailers, you can sign up for their program the Amazon Associates Program by clicking here.
With the Amazon affiliate program, you can get paid a % every time someone who uses your link buys a product on Amazon.
There are countless other affiliate networks that you can work with, where you can sell all types of different products. Clickbank.com is another major website where you can sell thousands of digital products.
One thing that I’ve been doing for the past several years is selling Kindle books. This is a longer-term strategy in my opinion, but it is something that you can do once and get paid over and over again. Sure, you’ll need to actually work to write, edit and market your Kindle book. But once it’s created, you can sell it over and over again and get paid month in and month out.
Here’s a book you can read to learn how to do this:
The good news for this is that you don’t need to personally even write the book. You can hire someone to write the book for you, hire someone to edit the book for you and then publish it under your name (or a pen name). I’ve published 9 books over the last several years and had 2 completely written for me, those 2 are under pen names.
You’ll need to learn the numbers for this to make sense for you. For example, a book that you sell for $0.99 pays you around $0.35 per sale, so you’ll either need a LOT of sales every month, or a LOT of books making a sale a day to hit your number. But you can easily imagine how having 10 or 20 books making a sale a day can add up.
You can also test pricing, selling your book for $2.99 or more to see what makes sense for your book/audience.
This is one of those ways where you can sign up 1 or 2 clients for either $250 a month or for $500 a month and you can manage social media accounts for various business owners in your town.
I’m willing to bet that if you’re reading this right now, you’ve been on social media for at least 6-7 years. What that means is that you know what people like/don’t like when it comes to social media.
You know how businesses post random pictures of their store/office? If not… you’ll probably get a kick out of looking at some Facebook fan pages of businesses in your area. Go ahead and review 5-10 fan pages of businesses in your town/city. The business owners have no idea how to use social media. If you spend the next 30 minutes thinking about ideas that could generate more business for these companies, you’ll come up with a few ideas that these companies can implement.
Guess what? You can be paid to do this for them. Creating contests, posting pictures, etc is something these businesses need.
You’ll, of course, want to pick up and study some social media tactics once you sign the client, to make sure you get them results. You can join my “Social Media Marketing for Entrepreneurs” Facebook group here. I share some insights in that group that will help you.
This is something that requires more work to set up, you’ll need to learn some basic lead generation skills. If you don’t know what “lead generation skills” means, it’s kinda like finding the friends of yours that are into something you like… and taking them to a place you like. But getting paid for it.
Small businesses always need more customers coming into their shops. With some simple skills you can learn, you’ll be able to get people results with some basic marketing campaigns.
Many businesses pay thousands of dollars a month on advertising that doesn’t provide results. They spend a bunch of money, yet no one new comes into their business to give them money… so they have tiny little ROI’s (Return On Investment).
If a small business owner were to pay you $500 for a month of service, do you think you’d be able to bring them more business than the cost of hiring you? If the average customer value for this business is $100, all you need to do is bring 5 new people each month into the business. 5 new people x $100 per person = $500 in revenue for the business owner.
Or better yet!!! Bring them 10 new customers. You’re creative, so you can come up with some great ideas to implement and bring people into the business for your client. If you need help with this, join the Facebook group I have >> Social Media Marketing for Entrepreneurs
Does this seem like I’m doing something sneaky? Having you join my Facebook group to learn more?
Well here’s the thing, if I’m able to help you out with this, I will. As you grow your business you will need more help and coaching. I’ll be there to help and bring you along the journey since I’ve already been doing this stuff for years.
So yeah, it’s kinda like a bribe.
Fiverr.com is a website where people go to pay $5 to get something done. Look at the different categories you can sell under.
Interested in any of those things? Well you can become a seller and then get paid for doing stuff you’d probably do for free anyway. For the $5 gigs, you don’t get to keep the full $5, because of transactions and stuff, but you’ll get around $4 per sale.
Let’s run the numbers to make $500….
$500 / $4 per sale = 125 sales
Whoa! 125 sales seem crazy hard, right? Well, you can actually do upsells now in Fiverr.com which means you can sell a $5 product, and then add some offers like “quicker delivery” or other special offers for this. You can charge $5 for “faster delivery” and then you bump your sale commission from $4 to $9. Boom just like that you doubled your money.
So you now only need $500 / 9 = 56 sales to hit your $500 goal.
Or, you can sell the first thing for $5 and then upsell a $100 service. Only need 5 of those sales to hit your $500 goal.
Look around your house/apartment/condo and find some stuff that you’ve owned for a while. Stuff like your TV, maybe your computer, cell phone or gaming console.
Have you ever seen those kids who review stuff on YouTube?
Adults do it too… Check out iJustine here. She does a bunch of tech reviews and has been for like 10 years…
Yeah I know, you don’t have a following… you don’t know what to talk about… you haven’t been doing it for 10 years so it won’t work for you. I call bullshit. Every single day people are creating new YouTube channels and monetizing them by learning some basic strategies. Find trends, create videos about the trends, etc.
Or you can get the Video Ranking Club course my friend Ben created. It teaches you how to create and monetize YouTube channels. I’d highly recommend getting that course if you want to learn how to make money on YouTube.
I actually have some videos I recorded back in college that still make me money from affiliate commissions. I created the videos in like 2008, and they still sometimes make me $20 or $30 commissions… and I haven’t touched them in years.
Here are some videos you can shoot right now and link up to your Amazon affiliates program.
1) your phone
2) your computer
3) your car
4) video game console
5) book reviews
If you shoot and upload the videos, you can add an affiliate link in the description to make sales, you’ll be paid a commission from the sales you generate from your video. This will take a while to build up unless you learn how to rank videos (I recommend the Video Ranking Club)
Choosing a logo can be a tough thing, but there is a RIGHT WAY and a WRONG WAY to get feedback on it.
f you’ve been in any Facebook groups for more than 30 days, you’ve most likely seen at least one person ask “Which logo do you like better?”
and you might think to yourself, oh yeah that one on the right looks better. I’ve been guilty of this myself in the past.
The thing is, 90% of the time the people who are asking which logo we like better aren’t selling products that we care about. In fact, most times these people have business ideas or product ideas that are flat out terrible.
Yet we feel its okay to let them know which logo we like better because as humans we want to be liked.
I know, this seems a little harsh but hear me out for a second.
Instead of asking a random group who isn’t going to be the people buying your product or service about your logo… you should ask the people who will be buying it!
Hmm, I guess that doesn’t seem as harsh as I originally thought.
Basically, you can set up a simple Facebook ad campaign for $20-$25 and target your specific audience that you’ll be selling to. Get feedback from the audience who will be buying your product.
They are the people who will be seeing it and using it. Why not ask them?
You can even throw in a 10% off discount code for the people who voted. You know, to build up your email list and get people pulling out their credit cards to buy the product!
Does that seem easy enough? Then the next time you see someone asking in a group, share this advice with them.
If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.
You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?
A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.
This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.
Here’s a great video explanation from Justin Brooke over at IMScalable
Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!
You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.
It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.
So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.
Whoa, how cool is that?
Guess what… you can do the same thing with videos!
We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.
One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.
Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.
The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.
By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!
You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.
One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.
And in his book – The Funnel Hacker’s Cookbook he taught me this concept.
Considered one of the best copywriters of all time, Joe Sugarman is
Well, he’s considered one of the best copywriters of all time. He’s up there with David Ogilvy, Eugene Schwartz, and John Caples. He’s the real deal.
And he happened to write a book on copywriting that has become a classic. It’s easily one of the top 5 books on copywriting.
In Advertising Secrets of the Written Word, he breaks down his approach to copy so that you can replicate it. Within the book, he includes 17 axioms of copywriting. To write copy as persuasive as Sugarman’s, this is where you want to start.
I’ve gone ahead and copied each of his axioms here.
So if you want to write better copy that gets you more customers, I’d staple these to the wall behind your desk:
This is Sugarman’s definition of copywriting. Basically, it’s the process of putting your knowledge and experience in writing in order to sell a product or service.
Your entire ad is designed to do one thing: get people to read the first sentence. This is why people include giant, bold headlines. If you can’t get people to start reading your ad, you’ll never persuade them to buy from you. Never design an ad that distracts people from reading the first sentence.
There’s a lot of formulas out there on how to write headlines and start your copy. But at the end of the day, all it really needs to do is to get people to keep reading. Grab people’s attention with the first sentence and set the stage so that they’ll want to keep reading.
As you get people to start reading your copy, the next goal is to create what Sugarman calls a “buying environment.” This includes the copy, the layout, design, everything in your ad. The rest of these axioms will help you create that buying environment.
As people read your copy, they should say yes to each of your statements. All of your claims should resonate deeply with them. The goal is to write from their point of view so that they get the feeling that you know exactly what they’re going through. This is only possible when you put in the time to deeply understand your customers. The easiest way to do this is by talking to them in person and asking them about their problems.
Your copy needs to be so compelling that people can’t stop reading. Do this by leading with a personal story, give hints about what’s coming later, or not completing answering a question. Give people a reason to want to keep reading.
When writing copy, none of us know what will truly work. The only way to find the best solution is to try different approaches. So experiment with your copy and make sure you can measure it to see which versions work the best.
By building curiosity in your copy, you’ll easily get people to keep reading. Sugarman relies heavily on curiosity to keep people reading and it can be a very powerful tool. But make sure you’re using curiosity to attract the right kind of customers for your business. Using massive amounts of curiosity will get you plenty of attention but it won’t do you any good if it doesn’t produce valuable customers.
The benefit of the product is far more important than the product itself. So pay close attention to your positioning and unique selling proposition.
After you’ve put together all of your notes and done your customer research, take a break. This will give your subconscious time to work through the problem and come up with the best approach for your copy. When you’re ready to start writing, let the copy pour out of you. Don’t worry about grammar or anything else. Your job is to get everything that’s in your head on paper. Editing comes later.
If you need long copy in order to sell effectively, use long copy. Some products don’t need long copy like a bottle of Coca-Cola. All people need to know is where they can get it, that it’s cold, and the price. But other products will need to take people through an entire sales process before anyone will be willing to buy. Use as much copy as you need in order to make the sale.
Your copy should be in the first-person. We don’t connect with amorphous “brands.” We connect with people. Make your copy personal so that readers feel like it was written directly to them from someone else.
Each new claim should logically flow from the previous one. If you jump around between all sorts of different ideas, people will get confused and feel like you’re trying to trick them. Keep it simple by moving people from one step to the next.
The most important role of editing is to remove unnecessary words. This makes your copy more persuasive and easier to read. A lot of people skip this step and end up with rambling copy that doesn’t get great results. The best copy has been edited and refined countless times.
You can’t just grab people’s attention, throw out some basic copy, and hope for the best. You need to engage people and get them to form their conclusions with you. If copy is too obvious, people will feel dumb or bored. Then you lose them. Build some intrigue into your copy.
People don’t care about prevention. They’re not willing to spend money to prevent a problem they don’t have yet. Cures on the other hand sell VERY well. Even if you have a preventative service or product, you want to position it as a cure instead of a prevention.
People love stories. It’s the single best way to communicate a message and persuade people. Whenever you get stuck and don’t know what to do with your copy, start with a story.
There you have it.
The 17 copywriting axioms of Joseph Sugarman.
If you want to dive into all this and get better at copywriting (one of the most important skills in business), I highly recommend picking up Sugarman’s book.
The hardback version of Advertising Secrets of the Written Word can be pretty hard to get your hands on (copies usually sell between $50 and $300). But the publisher just released a Kindle version for $10.