Category Archives for "Internet Marketing"

The ONE Thing Not To Do When Picking Your Logo

Choosing a logo can be a tough thing, but there is a RIGHT WAY and a WRONG WAY to get feedback on it.

f you’ve been in any Facebook groups for more than 30 days, you’ve most likely seen at least one person ask “Which logo do you like better?”

and you might think to yourself, oh yeah that one on the right looks better. I’ve been guilty of this myself in the past.

The thing is, 90% of the time the people who are asking which logo we like better aren’t selling products that we care about. In fact, most times these people have business ideas or product ideas that are flat out terrible.

Yet we feel its okay to let them know which logo we like better because as humans we want to be liked.

I know, this seems a little harsh but hear me out for a second.

Instead of asking a random group who isn’t going to be the people buying your product or service about your logo… you should ask the people who will be buying it!

Hmm, I guess that doesn’t seem as harsh as I originally thought.

Basically, you can set up a simple Facebook ad campaign for $20-$25 and target your specific audience that you’ll be selling to. Get feedback from the audience who will be buying your product.

They are the people who will be seeing it and using it. Why not ask them?

You can even throw in a 10% off discount code for the people who voted. You know, to build up your email list and get people pulling out their credit cards to buy the product!

Does that seem easy enough? Then the next time you see someone asking in a group, share this advice with them.

What Is a Reverse Squeeze Page?

reverse squeeze pages

If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.

You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?

What Is A Reverse Squeeze Page?

A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.

This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.

Here’s a great video explanation from Justin Brooke over at IMScalable

How To Implement The Reverse Squeeze Page

Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!

You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.

It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.

So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.

Whoa, how cool is that?

Guess what… you can do the same thing with videos!

We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.

What Are The Advantages of The Reverse Squeeze Page?

One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.

Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.

The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.

How Reverse Squeeze Pages Get More Qualified Subscribers

By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!

You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.

What next?

One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.

And in his book – The Funnel Hacker’s Cookbook he taught me this concept.

clickfunnels

Who is Joseph Sugarman?

joe sugarman copywriter

Who is Joseph Sugarman?

Considered one of the best copywriters of all time, Joe Sugarman is

Well, he’s considered one of the best copywriters of all time. He’s up there with David Ogilvy, Eugene Schwartz, and John Caples. He’s the real deal.

And he happened to write a book on copywriting that has become a classic. It’s easily one of the top 5 books on copywriting.

In Advertising Secrets of the Written Word, he breaks down his approach to copy so that you can replicate it. Within the book, he includes 17 axioms of copywriting. To write copy as persuasive as Sugarman’s, this is where you want to start.

I’ve gone ahead and copied each of his axioms here.

So if you want to write better copy that gets you more customers, I’d staple these to the wall behind your desk:

1. Copywriting is a mental process the successful execution of which reflects the sum total of all your experiences, your specific knowledge and your ability to mentally process that information and transfer it onto a sheet of paper for the purpose of selling a product or service.

This is Sugarman’s definition of copywriting. Basically, it’s the process of putting your knowledge and experience in writing in order to sell a product or service.

2. All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence of the copy.

Your entire ad is designed to do one thing: get people to read the first sentence. This is why people include giant, bold headlines. If you can’t get people to start reading your ad, you’ll never persuade them to buy from you. Never design an ad that distracts people from reading the first sentence.

3. The sole purpose of the first sentence in an advertisement is to get you to read the second sentence of the copy.

There’s a lot of formulas out there on how to write headlines and start your copy. But at the end of the day, all it really needs to do is to get people to keep reading. Grab people’s attention with the first sentence and set the stage so that they’ll want to keep reading.

4. Your ad layout and the first few paragraphs of your ad must create the buying environment most conducive to the sale of your product or service.

As you get people to start reading your copy, the next goal is to create what Sugarman calls a “buying environment.” This includes the copy, the layout, design, everything in your ad. The rest of these axioms will help you create that buying environment.

5. Get the reader to say yes and harmonize with your accurate and truthful statements while reading the copy.

As people read your copy, they should say yes to each of your statements. All of your claims should resonate deeply with them. The goal is to write from their point of view so that they get the feeling that you know exactly what they’re going through. This is only possible when you put in the time to deeply understand your customers. The easiest way to do this is by talking to them in person and asking them about their problems.

6. Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slope.

Your copy needs to be so compelling that people can’t stop reading. Do this by leading with a personal story, give hints about what’s coming later, or not completing answering a question. Give people a reason to want to keep reading.

7. When trying to solve problems, don’t assume constraints that aren’t really there.

When writing copy, none of us know what will truly work. The only way to find the best solution is to try different approaches. So experiment with your copy and make sure you can measure it to see which versions work the best.

8. Keep the copy interesting and the reader interested through the power of curiosity.

By building curiosity in your copy, you’ll easily get people to keep reading. Sugarman relies heavily on curiosity to keep people reading and it can be a very powerful tool. But make sure you’re using curiosity to attract the right kind of customers for your business. Using massive amounts of curiosity will get you plenty of attention but it won’t do you any good if it doesn’t produce valuable customers.

9. Never sell a product or service, sell a concept.

The benefit of the product is far more important than the product itself. So pay close attention to your positioning and unique selling proposition.

10. The incubation process is the power of your subconscious mind to use all your knowledge and experience to solve a specific problem, and its efficiency is dictated by time, creative orientation, environment and ego.

After you’ve put together all of your notes and done your customer research, take a break. This will give your subconscious time to work through the problem and come up with the best approach for your copy. When you’re ready to start writing, let the copy pour out of you. Don’t worry about grammar or anything else. Your job is to get everything that’s in your head on paper. Editing comes later.

11. Copy should be long enough to cause the reader to take the action that you request.

If you need long copy in order to sell effectively, use long copy. Some products don’t need long copy like a bottle of Coca-Cola. All people need to know is where they can get it, that it’s cold, and the price. But other products will need to take people through an entire sales process before anyone will be willing to buy. Use as much copy as you need in order to make the sale.

12. Every communication should be a personal one, from the writer to the recipient, regardless of the medium used.

Your copy should be in the first-person. We don’t connect with amorphous “brands.” We connect with people. Make your copy personal so that readers feel like it was written directly to them from someone else.

13. The ideas presented in your copy should flow in a logical fashion, anticipating your prospect’s questions and answering them as if the questions were asked face-to-face.

Each new claim should logically flow from the previous one. If you jump around between all sorts of different ideas, people will get confused and feel like you’re trying to trick them. Keep it simple by moving people from one step to the next.

14. In the editing process, you refine your copy to express what you want to express with the fewest words.

The most important role of editing is to remove unnecessary words. This makes your copy more persuasive and easier to read. A lot of people skip this step and end up with rambling copy that doesn’t get great results. The best copy has been edited and refined countless times.

15. The more the mind must work to reach the conclusion successfully, the more positive, enjoyable or stimulating the experience.

You can’t just grab people’s attention, throw out some basic copy, and hope for the best. You need to engage people and get them to form their conclusions with you. If copy is too obvious, people will feel dumb or bored. Then you lose them. Build some intrigue into your copy.

16. Selling a cure is a lot easier than selling a preventative, unless the preventative is perceived as a cure or curative aspects of the preventative are emphasized.

People don’t care about prevention. They’re not willing to spend money to prevent a problem they don’t have yet. Cures on the other hand sell VERY well. Even if you have a preventative service or product, you want to position it as a cure instead of a prevention.

17. Telling a story can effectively sell your product, create the environment or get the reader well into your copy as you create an emotional bonding with your prospect.

People love stories. It’s the single best way to communicate a message and persuade people. Whenever you get stuck and don’t know what to do with your copy, start with a story.

There you have it.

The 17 copywriting axioms of Joseph Sugarman.

If you want to dive into all this and get better at copywriting (one of the most important skills in business), I highly recommend picking up Sugarman’s book.

The hardback version of Advertising Secrets of the Written Word can be pretty hard to get your hands on (copies usually sell between $50 and $300). But the publisher just released a Kindle version for $10.

How To Find Your Dream Customers

Ever wondered how to find your dream customers?

It’s a pretty common issue that people have when growing their business. There’s actually 3 simple steps that you should be following anytime you start a new project.

  1. Who is your target market?
    One common issue that people experience is that they aren’t sure of their target market. It’s a generalization instead of a specific. For the longest time, it would be “my target market is women from ages 25 to 54”. Sure, that’s a good start…But you want to be even more specific. What are their interests? Are they married? Do they have kids? What jobs do they have? What problems do they have?

    Asking yourself these questions will significantly improve your overall marketing.

  2. Where is your target market hanging out?
    Your target market is actually real people! Crazy, right? Well, where do these people hang out? What kind of behaviors do they have?Are they spending time on Facebook groups? What about browsing Instagram? Or maybe they are on email lists you can do solo ads through? Or possibly watching YouTube videos?

    It’s your knowledge of the people in your market that makes the technology useful. You need to find where your target market is hanging out, and then start spending time there…

  3. How can you get a customer to leave what they’re doing and come check out your page?
    When your target market is hanging out online, they’re doing stuff they enjoy doing. Maybe it’s watching cat videos, maybe it’s reading forums about how to play the violin. It’s up to YOU to find out where the people are, and then find out a way to get them to visit your page.Think about the National Enquirer magazines that are in grocery stores. You’re doing what you are doing… buying groceries, yet there they are… right next to the lane, teasing you… piquing your curiosity. Grabbing your attention from what you were doing, and bringing it to what they have to share.

    That is exactly what you want to do. You want to find unique angles to grab the attention of your target market. You need to focus on creative ways to do this.

    Watch the video to learn How To Find Your Dream Customers

I recommend the book, DotComSecrets in the video as a way to shortcut this process.

Click here to get a copy, or click the link below:

An Open Letter to Entrepreneurs Having a Tough Time Right Now

entrepreuers

I get it, Entrepreneurship is glorified in the media and we only see the highlights on everyone’s social media posts.

No one shares the raw stuff anymore. The tough side of being an Entrepreneur. The stuff that you don’t want people to see, because it’s not glorious.

But the times you are going through right now? The hardships, the struggles to pay your bills on time, the struggles with seeing your business fail? This is the time that will make or break you. This is the time that you’ll reflect back on and say either “I’m glad I worked through it” or “I wish I would have worked harder.”

So if you’re going through a tough time right now, know that it will be okay.

One thing I did back in 2012 before my business took off, was I wrote myself a note. The note was simple and its something anyone can do.

All it said was “Dear Chris, thank you for pushing forward. For continuing to build your business throughout the good and bad times. Because of what you’ve done, you’ve positively impacted the lives of hundreds of people.” and I signed it “past Chris”

Now that’s not exactly what it said, because I don’t have it with me right now to read and write to you, but you get the idea.

The tough times never last. You will get through them. It’s just a. matter of time.

But, I’ve got faith in you. You’ve got this.

Actually, here’s a video to watch that relates directly to this:

I recorded that video in 2013, and it’s still true today.

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