Category Archives for "Internet Marketing"
Have you ever thought about taking your business on the road, but you always wondered just how viable of an option it would be?
Well, if so…you’re not alone.
Everyone who starts a business that they can run online runs into a similar issue. If you have meetings in different parts of the country, or you take a trip home to see friends and family, how do you find the time to get work done?
The first thing you need to do is let those around you know about your work/job. Just because you are “at home” doesn’t mean that you don’t need to still do work. A lot of people grew up having to go to an office for work, so when they see that you are just at the house, they don’t know that you need to get work done just like you would if you were in an office.
For instance, right now I’m actually in my girlfriend’s parents house right now as I write this. They are out in the living room hanging out and I’m locked away in the room getting the stuff done that needs to be done for my business to operate.
When I first met my girlfriend’s parents, I let them know about my work and that I needed a few hours every day to dedicate to my income producing activities. By being open and honest with them, they know that I have things that need to get done so I don’t feel bad when I am doing my work.
Yes, this conversation might be difficult for you to have. Especially if it’s been a few years and you haven’t let people know about “office hours”.
I struggled with the concept when I was younger and my dad starting working from home. I assumed that because he was home, I could talk to him at all hours of the day, whenever he was there. He then ended up getting a little sign that let us know when he was working. Picture a little “Do not disturb” sign… and that’s what he had.
Setting those boundaries is important because it’s your livelihood.
If you are going to incorporate travel into your life, you need to do something like chunking your time. For example, spending an uninterrupted 3-4 hours a day working while traveling. It doesn’t matter when it is during the day, as long as it gets done and produces results.
For instance, if you know that people sleep in late, use the time in the morning/early afternoon to put in your time and get things done. If you need to lock yourself in a room to do that, do it.
People will understand if you let them know. Just know that the time that you are spending alone and working is the time that you won’t get back. So make it count. Don’t just sit in the room and aimlessly browse the internet. Do the work that produces the results.
It seems fairly common now for people to be sitting with other people, but still spending their time with their noses locked into their phones. I can understand why, I mean the internet is incredible with all the opportunity and information it provides us, but if we are spending time with someone we don’t see often, it should be uninterrupted time.
So overall the biggest thing when it comes to getting work done while traveling is to set a schedule and stick to it as much as possible. If you need a few hours a day to produce results, do those things and then spend time with friends and family.
A lot of times I actually have just woken up before everyone to get 1-2 hours of work done.
It really is up to your personal preference.
Well, in the simplest form, a solo ad is just someone else having an email list, a list of prospects or people that are interested in a specific topic, and you’re renting an email from that person.
So let’s say that I have 100,000 emails. There are people who are looking to learn how to make money online, like to build an online business. What you could do is you could pay me to send out an email on your behalf to my list. (Shown below)
This can work in any industry, any niche, anything. All you need to do is you need to find someone who has a big email list, and you could pay them to basically blast out a promotion for you, your product, or service, or whatever that happens to be.
Now, the problem that a lot of people have when it comes to using solo ads and solo ad providers is that instead of actually using it for the purpose that it should be used for, and the purpose for a solo ad is just to build up your email list. People often use it to try to sell immediately.
You shouldn’t try to sell someone immediately when it comes to running solo ads because a lot of the time it’s your first contact with a lead, so it’s like going to a networking event or a party and immediately asking people that you meet for a sale. It just doesn’t work.
It’s not an appropriate way to build a relationship. You need to talk to each other, and interact, make jokes, have fun, and really participate in the whole relationship building phase. If you look at solo ad providers that same way, if you look at it as a way to kind of develop a relationship with the other person’s leads, the other person’s list, you’re going to end up making out a lot better than if you just try to email them and sell them something right off the bat.
So that’s one thing to keep in mind when buying traffic, which traffic is just what solo ads provide.
Give something up-front to collect someone’s email address, usually either very low cost or something for free to kind of bridge the gap between some stranger trying to sell you something and someone who’s like a trusted adviser.
So how can you actually do this? Well, there are thousands of solo ad providers. Probably tens or even hundreds of thousands of people. A lot of people have these email lists, and pretty much every single niche that you can imagine.
For instance… I have a juggling course, and I can actually purchase an email to one of the big companies that sells juggling balls or juggling clubs, rings, all that kind of stuff. I can purchase an email from them to tell people go buy my juggling course. It really is an infinite amount of possibilities when it comes to just renting other people’s email lists.
So let’s just recap what we just talked about.
So, first thing. Solo ads are just renting someone’s email lists.
Two, the purpose of a solo ad is just to drive traffic to your landing page, your sales funnel, a way to connect with the audience, and ultimately you collect their own lead information so that you have it on your email list so that you can continue to follow up with them, to build a relationship, and to market your products.
That’s two of the things, and then don’t sell something right off the bat. A lot of people are going to disagree with me on that. Whatever, who cares. I mean, it’s just like anything. You develop the relationship, and then you sell once the customer, the prospect, realizes that what you have is actually valuable. It’s really easy to do.
Down below I’m actually going to share with you. Udimi is my favorite source for solo ad traffic. It’s just really easy.
Search through the solo ad providers. You can see all their reviews to see if they’re good or not. Spend time looking through their reviews because they’ll tell you if these people are going to suck. If the traffic’s good, they’re going to have a high rating. If the traffic sucks, they’re not going to have a high rating.
Start small with this, too. Don’t spend a couple $1,000 right off the bat. Do 100 clicks or 200 or even 500 clicks just to kind of test out that traffic source, and you do need to be tracking. If you’re not doing tracking with everything, you should be.
I’m going to shoot another video about ClickMagick, which is the link tracking thing that I use because that way I know where the traffic comes from, what the source is.
In the case of solo ads, you can have a separate tracking link for each provider and each date that the email goes out so you know if bought 100 clicks from someone like person A. It goes out on a Tuesday, you’ll know specifically if a lead (and sale) comes from that and ultimately if a sale will be generated from that, so you do need to be tracking.
Full recap of this. A solo ad is just renting someone else’s email list to generate leads for yourself. Remember to give away something for free or at a low cost so that you’re starting the relationship off on the right foot. Track everything, and I’m going to include all of the links down below so you can learn more about each of these things. Thank you so much for watching.
If you’re reading this, be sure to subscribe to Chris Hughes on YouTube. That’s it. I’ll see you in the next video.
Your Instagram page or profile is not a business. But, here’s what you can do about that…
Okay, so in this video, I wanna basically explain to you why your Instagram page or profile is not an actual business. It’s simply a marketing medium. A way to get in front of your audience.
The thing about having an Instagram page is you can accumulate a lot of fans, a lot of followers relatively quickly if you’re providing relevant value to them. Pictures that they’re interested in, posts that they can like, things that they can interact with. The thing is you will never officially own your Instagram page.
If at any time, Instagram changes their terms of service, they can wipe out your entire business really quickly and one of the easiest ways to save yourself from this happening is to get people from Instagram, so you are going to use the platform, but you need to get people off of Instagram and onto your email list. Because you can own your email list.
And people might say that email lists are dying or email is dead or all of that, but the thing about it is email is always a medium that people are gonna be using and it’s just because it’s easier. It’s something that everyone has. Everyone has an email address.
So, by taking someone from Instagram, from the platform, from the marketing medium and bringing them over to something you own … so, you’ll want to get people onto an email list and then, ultimately, you’ll wanna host a lot of content on your particular website. Your blog, your whatever that happens to be for you. (As you can tell, this article is hosted on my own personal website)
And the reason for this is because on your blog, you can control everything. You can control the layouts of things, you can control where pictures are, where videos are, where people are looking, where they’re directing their eye contact, all of that.
(You can even track this with tools like HotJar)
On Instagram, you can’t have control over this. Someone can go to your page and will be scrolling and they’ll just be seeing pictures, they’ll be seeing all of that, but the thing is you can’t build a business out of that. You can direct traffic from that and traffic is just people, just eyeballs, just individual people seeing your content and consuming it.
So, the next time that you think that you’ve got 100,000 Instagram followers and you think that life is good, it’s perfect, everything’s gonna be like this forever, just think that Instagram could delete your profile.
They could just delete all of the hard work that you put into it because you might have done something against their terms, you might have posted something that’s controversial.
What do you do about that?
Like right now, you’re watching this, most likely, on YouTube and if you are on YouTube, click that little subscribe button down below and turn on the bell for notifications so you can get first notice of new videos.
Every single time, I’m building up communities in Instagram, on YouTube, on Twitter. And all of those direct back to my WhosChrisHughes.comwebsitee because I own that and that website gets people onto my email list.
So, there’s multiple points of contact that I’m having with people who are going to be consuming my content. And keeping that in mind, every time that … if you’re building up Instagram pages just for traffic, that’s awesome, but make sure that you’re capturing the information.
I made a big mistake a couple of years ago with … I have a lot of Facebook fans, fan pages, over 9,000,000 right now and what happened is a lot of those things, I wasn’t directing everyone to landing pages or sales funnels where I could capture their email address.
I was just sending people to different affiliate offers, different sales products and things. And what happens is when Facebook changed their algorithm, posting one picture used to get 7 to 10% of the fan base seen. Now, it’s less than 1% or something.
The same thing is gonna happen with Instagram. It’s just how they switch the network’s function like outside shareholders come in and they try to share their viewpoints on stuff. It basically destroys the user experience. But, we’re users, we’re just content creators for these people. We’re not shareholders of the company, we’re not the owners of the company, so we really don’t have a say.
Which is why you need to focus on getting people from your social properties from your Instagram page over to other things and if you see my Instagram, a lot of the times, I’ll change what my link is.
I’ll put people to my YouTube channel or I’ll put people to a free ebook or a free members area where I give them more training and tutorials and things.
And each of these is just another point of contact for the potential fans, for the WhosChrisHughes Brand.
So, keep that in mind. If you haven’t done this yet or if this is kind of blowing your mind, like you might be overwhelmed, I’m actually gonna include a link down below to a free members area where you can get detailed videos on how to create these types of things. How to create a landing page that you can capture people’s email information, just stuff that’s gonna be useful for you if you’re planning on actually creating a business out of your Instagram profile.
So, that’s gonna help you if you take action on it. You’re gonna have to watch the videos and do the stuff that I teach, but that’s how everything is. You have to do the thing in order to get the result.
But, thank you so much for watching. Be sure to subscribe to my channel for more information, more tutorials just like this, sometimes just rant about stuff and click that little bell notification icon so you can get a first notification.
Thank you and I’ll see you in the next video.
This article is a ClickFunnels Review – one that will address a lot of common questions you might have about how it works, and if it can work for your business.
To be upfront and honest here, I am a user of ClickFunnels and have affiliate links to the product itself within this article. However I do not believe ClickFunnels is appropriate for every business. Read the full article to make up your own decisions on the service and if it is for you, you can use my link and I’ll get a little bit of money as thanks. If you don’t choose to use it, no harsh feelings. It isn’t for everyone.
ClickFunnels is an online sales funnel builder in its simplest form. It helps business owners like yourself market, sell and deliver your products online. This tool really simplifies the entire process of creating sales funnels and makes it quite easy. In fact, the majority of the time you will just be using templates that ClickFunnels gives you. These templates can be downloaded into your account and you can begin using them in around 15-20 seconds.
Many funnels are basically like a “business in a box” where once you download the funnel, you simply have to log in and just edit the content that is on the page. They make it very simple with a lot of “drag and drop” functionality and it’s really easy for you to click on something and edit.
Traditional sales funnels used to take months to build up. You would need to buy domain names, set up website hosting, create the landing pages from scratch, incorporate auto-responders and hope and pray that you didn’t mess anything up. Each of those used to be another additional monthly cost for your business.
(Most of the time I messed stuff up)
With ClickFunnels, it’s all under one roof. So it keeps it super simple to manage it all from only one section. I’ll get into the different price points later on as well.
The reason that ClickFunnels has been so successful is that they really have focused on the essentials. Instead of requiring the users to master crazy tech stuff, they made everything templated out. For me personally, I love that fact because I’m TERRIBLE with tech stuff. I actually have a tech guy on my team who handles all the stuff that’s not within the ClickFunnels realm.
(I found my tech guy on 123Employee.com)
ClickFunnels has sales funnels for all types of things. Funnels for webinars, sales, lead generation, membership sites and everything in between. You can actually see if your business has a funnel already pre-built for it by clicking here.
They keep coming out with new funnels and the community that has been built up around ClickFunnels is incredibly impressive.
With ClickFunnels, you really just need to choose which type of funnel fits your business best. For example, if you are selling a subscription your sales funnel will look different than if you are selling just an eCommerce product. Each of those is unique and the good news is that ClickFunnels has funnels for both of these types of businesses.
Let’s say you are running a business that you want to be able to have an automated webinar selling your product, and a back-end subscription product. The first thing you will do is select the type of funnel you’re going to be building. If you don’t know what type of funnel you should be using, I recommend reading the book, The Funnel Hacker’s Cookbook.
Once you have selected the type of funnel you are going to be building, you need to select a template. Lucky for us, ClickFunnels has a variety of sample templates we can use, templates that have been tested to convert. When you have these templates (and the A/B split testing setting inside ClickFunnels) you really have an advantage over someone who is running traffic to only one page.
If you’ve ever seen an option on a site that you like, you can most likely do it on ClickFunnels. Things like adding an animation, adding a countdown clock, adding videos or images, all of this is relatively easy to add. There’s tutorials for almost everything as well, so when you have questions there are simple to follow videos that make learning easy.
ClickFunnels Pricing Plans:
ClickFunnels offers two enterprise pricing packages and a free two-week trial.
Startup – $97/month
Enterprise – $297/month
The good news is that ClickFunnels does what it’s supposed to. It simplifies the process of getting a sales funnel up and running, thus making you sales.
The biggest benefit of ClickFunnels is that you don’t need to spend years learning how to code in order to get your sales funnel live. You will be pleasantly surprised by how simple they made everything, and how it’s all in one place. I personally have the Enterprise version of ClickFunnels ($297/mo) because it opens up a lot of extra stuff as you have seen in the pricing sheet above.
ClickFunnels really simplifies everything with building a business online. Instead of having to log in to a bunch of different services in order for something to work, it’s all done behind one login. That alone saves hours of time with trying to remember passwords and pay for other monthly services. It follows the KISS idea (Keep It Stupid Simple) and I like that.
ClickFunnels makes you money. Wait, what? Yeah! They make it easy for you to know the numbers so that you can profitably use paid traffic. I’ll show you an example…
Let’s review this quick just to show you how this works. The first thing you’ll notice is that up at the top of the picture it shows “Earnings Per Click $1.14” and “Gross is $253.75” and “Average Cart Value is $50.75”
Let’s review this for those of you who aren’t familiar with these terms.
Earnings per click are simply how much money is made everytime someone “clicks” on the link to enter this funnel. You can look at a click as just a human user who is interested in your product/service and they come upon your sales funnel.
One simple formula to know whether or not your business will be profitable is to know this number, Earnings Per Click (or EPC) and know your Cost Per Click (or CPC).
Then it’s simple math. If you are paying $1 CPC and you are making $1.14 EPC you can see that everytime someone clicks your link, you’ll profit $0.14
$1.14 EPC – $1 CPC = $0.40 profit
I know that doesn’t seem like a lot right now, but think about what happens when you improve these numbers. The first thing you can change is your CPC. So if you are only paying $0.50 CPC look at the numbers. $1.14 EPC – $0.50 CPC = $0.64 Profit
What would that look like if you were to spend $1,000 on buying clicks?
$1,000 x $0.50 CPC = 500 clicks
if you are making $0.64 profit every time someone clicks, that’s $320 profit. Here’s how that’s done: $0.64 profit per click x 500 clicks = $320
So right there, you are spending $1,000 and getting a PROFIT of $320 on that money you spend. 32% ROI. That’s pretty impressive, right? The good news is that with ClickFunnels, you can know these numbers and then its simply buying qualified traffic (clicks) for less than you make from your EPC.
You can also do things like add upsells, down-sells, cross-sells and your email auto-responder can make sales for you down the road. I’m not going to get into all of that right now. If you want to talk about that you’ll need to hire me for consulting at the Hire Chris Hughes page on my blog here. Hint: it’s up at the top of the page.
The next thing shared is the “Gross” which is simply how many sales were made, so gross revenue.
After that is the Average Cart Value, which for this funnel was $50.75. This simply shows you what an average customer was worth in this particular sales funnel.
The drag-and-drop functionality is really nice.
Instead of having to learn all the tech that comes with editing a website, you simply can drag-and-drop different elements to make the page look like you want it to. That’s a huge time saver. It’s also really easy to save a page and use it again. That means if you created a particular landing page or offer page or something, you can simply save the template and re-use it in a different.
A/B Testing is very simple to do with ClickFunnels. You simply create a duplicate page and make changes to it and then drag a little bar to determine how much traffic to send to each of the pages. Super simple. If you aren’t split testing, you need to be split testing EVERYTHING. You could change your business dramatically if you simply take your opt-in page from 10% to 30% opt-in rate.
Even though ClickFunnels is a product I use, pretty much daily, they still have cons. As with everything, it is whether or not the pros outweight the cons in your particular business.
Some people think it is overpriced. You get either the $97 a month option or the $297 a month option. If you are new in business, that is a fairly pricely number to have hanging over your head every month. While I personally don’t view $100 or $300 a month as being overpriced for what the service is, other people do.
My viewpoint on that is to simply use the tool to create an extra $100 or $300 a month recurring revenue in your business. That way the tool pays for itself.
Customer service isn’t the best. I’ve had a lot of great responses from the ClickFunnels support lately, but in the past it was a weak point. This is understandable from my viewpoint though because of how quickly the company has been growing. I understand that with some tech stuff, it takes a while to get back to me with solutions. Some other people simply get super angry really quickly and when something isnt’ resolved immediately they go on to bash everything.
If you’re okay with someone not immediately getting back to you on something, this is fine. The support usually gets back to me within 2-3 hours now. If you’re someone who needs immediate gratification on everything in your life, you’re delusional in my eyes and I don’t think ClickFunnels is for you and I also know for a fact that you and I shouldn’t personally work together.
ClickFunnels is heavily reliant on Russell Brunson still. It appears that the team he is building is coming together nicely in order for him to properly make an exit from the company if and when he decides to. In the beginning, it was 100% reliant on him delivering all the content, but lately, they have some other people (successful students) stepping in and teaching. I think that’s a wise move on the companies part.
The ClickFunnels community is very “cult-like” which is what they have created. They want people who absolutely LOVE their content, their service and everything about it. I think that is wonderful because it keeps people coming back for more. I look at it as the same type of “cult” that Apple has created. The ultimate fan-boys and fan-girls.
The Facebook group for ClickFunnels has over 100,000 people in it right now and there’s people constantly posting in there. The good news is that a lot of people are sharing valuable tips and tricks to help you grow your business. The bad news is that a lot of people post in there for the intention of bragging about their success and then trying to sell you into their course.
Just be aware, that everyone wants you to buy something. Hell, you’re reading this right now and I’m going to recommend ClickFunnels to you but I at least want to offer you enough info to make your own mind up about it. It might not be right for your business, and if that’s the case no worries. You shouldn’t buy something or use something because everyone else is doing it.
There is a TON of different products for sale through ClickFunnels. I’ve invested in a majority of them and they do help make my business easier. The 2 free books, DotComSecrets and Expert Secrets are both incredible. They really did a great job explaining how funnels work and how you can leverage them to build your business. Even if you don’t use the tool, those books are valuable and worth the money. They do free + shipping options for both books, and the book costs $7.95 to ship to ya.
There will be outages with the software.
This is inevitable with any and every business. My personal website isn’t online 100% of the time either, I have been testing and tweaking things for years and it still goes down from time to time.
Well, actually I have my tech guy do that stuff. I’d break my website.
But with ClickFunnels, it’s going to be down at times. That’s simply how to world is and I don’t think there’s anything that can be done about it.
Honestly, that’s up to you. If you need to re-read this article then please do. Review other options if you feel it necessary and make up your own mind. This is your life, your business and your money.
Haha, that might not be what you were expecting after reading this. A lot of articles just try to sell you on the service. Just to be transparent, I will make a commission if you choose to sign up for ClickFunnels with my link, but either way, at least you now have a better understanding of the service.
If you do use my link to sign up for ClickFunnels I can add you to my Facebook group and do a quick call (15 mins) with you to help you get started. You know, like basic stuff to see just how you can use it. I don’t know how long I’ll be able to promise this either because who knows what could happen.
If you have any other questions let me know in the comments down below and I can add some more stuff into the article here.
Thanks for reading,
PS – here’s the link again to sign up for the 14 day trial of ClickFunnels if you want it >> Click Here