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Are you looking to create affiliate marketing funnels for your business? Good news, you’re going to learn just how you can use ClickFunnels for Affiliate Marketing.
To start off with, I’m going to give you a brief overview of what affiliate marketing is and then will explain how you can use ClickFunnels for Affiliate Marketing.
In its simplest form, affiliate marketing is a way for you to earn commissions on sales generated from traffic (people) you send through a sales funnel. It’s kinda like car sales reps getting a commission for sales that they generate.
The more you produce, the better you’re compensated. It’s one of the easiest entry points into creating an income from online and digital marketing.
Below is an example of an affiliate marketing funnel
As you can see in the picture, it’s only 3 steps. Pretty easy, right?
You’ll, of course, need ClickFunnels for this to work, get a 14-day trial here.
The first step is known as the opt-in page. On the opt-in page, you basically are letting the visitor know that you have something of value for them. In this example, it says “FREE VIDEO REVEALS THE SECRET TO ______” and then it’s up to you to come up with a unique hook for your potential customer.
The opt-in is the step that you’re able to collect information about your lead. You’ll usually get both the name and email address, or simply the email address of someone who is interested.
Next up is the “Thank you page”.
The thank you page is where you’ll be delivering the free gift you promised your prospect on the opt-in page. Makes sense, right?
You tell someone you’ll give them a gift in exchange for their email and then you simply give them the gift on the next page. It’s pretty genius, right? Well, to me it kinda just makes sense. You know, like you doing what you said you were going to.
For instance, if I told you on one page that I’d give you a free video about how to create an opt-in page in exchange for your email address, you’d get a video on the “thank you” page that teaches you how to create an opt-in page. I’d simply be doing the stuff that I told you I was going to do. Makes sense to me.
Want to see this in action? I actually did it with the Expert Secrets funnel I built up to give away the book (and build my email list).
If you want to use this same funnel, you can import it into your ClickFunnels account by clicking here.
You’ll see that I have an opt-in page, a thank you page and then it redirects to the affiliate offer for Expert Secrets.
Great question! I’m glad you asked…
wanna know a crazy easy little secret that I use? Once I tell you, you’ll probably just say “yeah Chris, that’s way too easy” and most of you won’t do it… those of you who actually do this will reap the rewards.
I’m actually going to use the example I used above, the one for the “Expert Secrets” funnel.
The first thing I’m going to do is buy the book. You know, because once you have a product you can go through it and pick out some secrets and some great information from the book/course/resource/product whatever it is that you are selling. I highly recommend buying the product you are going to promote because you’ll understand the product better and how to market it better.
In this case, the Expert Secrets affiliate funnel I set up I simply used some of the same copy that was already written for me on the landing page I’d be promoting. You can see I use “In this video, you’ll learn the secrets to…” and then
Whoa! Where did I ever come up with those great ideas? Well, if you look at the actual affiliate offer page, those are the core focuses of the page.
That means that the guys who have created this offer (the super smart people) they’ve already tested different copy that converts and found what was working best. So my first initial affiliate marketing test is going to use what’s already been proven to work. The same can be done in any and every niche you promote affiliate offers in. You’ll, of course, want to test your own ideas against these to see which gets you a higher opt-in rate on your opt-in page.
You can go to the sales page for the product you are promoting and look at what the bullet points are. These are usually some of the top talking points, and things that people want to learn. You can use that to create your hook.
What does that mean?
Let’s use that same affiliate product I mentioned above, the Expert Secret book.
So 90% of marketers out there are going to be doing the easiest thing possible, which is simply sending traffic to the affiliate page that’s given to them. About 5% of these marketers are going to create their own page (like I showed you in the example above), and simply by doing that, they’ll increase the amount of money they make.
How will they increase their monthly revenue? In its simplest form, they’ll be building up an email list. An email list will allow this particular marketer who captured the lead to continuously market to their leads and sell them multiple products. I’ll get to the email list below…
Okay so back to turning an affiliate product into an offer.
Normal affiliates are simply going to promote the bare affiliate link. What that means is that these people won’t be using things like tracking codes and tracking ids. A major problem with that is that once you have a lot of web properties created that drive traffic to an offer, you won’t know where sales came from. That’s not a great way to create a business… you NEED to be using tracking.
…whoa I got off on a tangent there…
Okay, so most people just use 1 single affiliate product and the bare link. You, on the other hand, know that offers convert better than a simple product. For example, if you were an affiliate who sold coffee, what do you think would sell better?
At first glance, you might think that “oh, people just want the coffee” and that might be true. But if there is a bundled offer available, it makes the product stand out.
What’s interesting about this is that you’ll make more money from the offer, since its a higher valued product sale. With affiliate stuff, let’s say you are selling a weight loss supplement for women.
Which do you think will work better?
If someone were to see that second offer and compare it with simply getting the supplement it’s really no contest. It’s a no-brainer for someone to go with the person who is including all of the other stuff. Right there is a huge difference between a broke affiliate and the guys bringing in the big bucks.
Does it seem kinda overwhelming to create an eBook/video, 30-day workout plan, recommended diet plan and Facebook group? Of course, it does! It’s more work. The thing about that though, is that once each of those things is created they can be re-used over and over again.
You can hire someone to write a book for you, or record workout videos. You could have an expert create a diet plan, and then you can hire someone to manage the Facebook group for you. Think about if you partnered up with a fitness instructor and they created workout videos and managed the Facebook group for you.
You could split the profits 50-50, bring in new customers through your offer and then sell other fitness related products to this new list of people who you bring in. The trainer could handle all of the videos, questions in the group and the stuff they’re good at… and then you focus on just selling more people.
Another idea for the person this is exactly right for… After that 30-day workout plan they create, you can sell an on-going monthly coaching to people for $20 a month. You can split those profits with the trainer and make recurring revenue.
That ALL started with taking a product and creating an offer around it. Think about the power of that for just a minute and the next time you want to pick a product to market, focus on creating an offer around it.
Now back to email lists and auto-responders…
With traditional affiliate marketing, you’ll simply be sending traffic to an offer and hoping that people buy on the first click. However, certain people will collect leads with their opt-in forms and then be able to market to their leads longer than just one time.
You can see an example of this with the image below. You’ll see how there’s an “opt-in” and then “tags” and then some follow-up emails in place…
With the email auto-responder I use, Market Hero, I’m able to track and automate a lot of the follow-up stuff so that I can get more sales on auto-pilot for my affiliate business.
Basically what I do is I set up a follow-up series that automatically emails these leads and provides value to the readers and sells them on what they were originally looking for. In the case of affiliate marketing, that means you’ll be sharing that particular product with the leads on your email list.
So each day you’ll send out an email that educates your audience and pre-sells the product they will be buying… you know, so that they can get the thing they want… and you make a commission.
If you don’t know what to include with your emails you’re not alone. I’m not an expert in a lot of the niches that I do affiliate marketing in, however, I leverage tools and hire experts to handle a lot of the content. One of the best tools for creating these emails is the Funnel Scripts software by ClickFunnels.
With each of the emails that you are sending out, you’re going to want to redirect this traffic back to educational content that pre-sells your lead before sending them to the affiliate product.
You can set up these educational type of pages very simply with ClickFunnels so that you can take that original idea of the “simple affiliate funnel” and then you can simply add a couple of other pages to that particular funnel. Let’s go back to the example of a weight loss supplement for women.
So your lead requested information about something… we’ll use the example of a free report titled: “7 Secrets To Incinerate Belly Fat”
On the thank you page, you’ll have a thank you for signing up video that talks about the miraculous new weight loss supplement that is helping women lose weight. The video should educate the lead and get them excited to try out your recommended supplement. Underneath the video, you can link up to the affiliate offer for them to claim theirs. Inside of the video you can also let people know that they should check their email to get the download link for the free report.
Inside of the report, you’ll pre-sell the weight loss supplement. Then, over the next 7 days, you send out an email each day with other helpful tips and tricks to eliminating belly fat. You’ll redirect people to other educational pages inside of your funnel…and you guessed it, you’ll put a little button below each of these videos that take people to the affiliate offer.
Does that seem doable? What a weird word. Does that seem possible to you? You can create all of this over a weekend if you really put your time towards it. Instead of bingeing Netflix, you spend 8 hours binging content creation for a funnel. I’m all for bingeing Netflix, but I’d rather do it after I’ve created something that will pay me whether I work or not. That’s the beauty of creating a system and automating the processes.
Once again, here’s a link for a 14 day trial of ClickFunnels. (See what I did there? I’m educating throughout the blog post here and recommending a tool to use… you can do the same thing)
So by now you should have a pretty good understanding of how ClickFunnels can work for affiliate marketing. It is simply a tool to use to make simple landing pages and funnels to pre-sell people before sending them to an affiliate offer.
I hope this makes sense and that you’re having that light-bulb moment where you see the value in collecting the lead information (email) so that you can continue to market to these leads. I’m also hoping that you’ll see the value in using ClickFunnels because it’s one of the easiest tools I’ve come across to create these landing pages.
If you see the value in using ClickFunnels, please consider using my affiliate link to sign up with it. I’ll be given a commission and it can be a sort of “thanks, Chris” for sharing this technique with ya.
Want to know something a little crazy? All of the videos you create starting today will eventually be a part of your story.
Chris Hughes here and in a few years, you’ll be able to look back in a few years and see just how far you’ve come. You’ll see some of the struggles you went through, but more importantly, you’ll see how you’ve grown as a person.
It’s hard to do. Especially at the beginning. It will seem like no one is paying any attention and that no one actually cares. You’ll have 3-4 views on your content. You, your mom and dad and maybe a friend who you asked to watch it.
…and then one day, you’ll see that you got 10-20 views on your video. More people are starting to see it. More eyeballs are coming to see you! To listen to you talk, and to learn from you. But, if you don’t put in the time now and publish your stuff, this will never happen.
It can be hard to do, especially if you’ve been publishing content for a while now. But you need to keep at it. You need to keep publishing your content because someday more and more people will be listening.
Each of the people watching it right now is a life you could be impacting. Each of these people could tell one other person and your message could significantly change the course of people’s lives.
But if you aren’t publishing it, you’ll never have that impact. Don’t you want to be able to look back and see just how much you’ve grown and how impactful your content has been for other people?
Well, you need to keep publishing, even when it looks like no one’s listening.
One of the most difficult decisions in your life is when you decide that enough is enough. That it’s time for a change in your life. Time to draw a line in the sand, and never look back.
In this video, I talk about the significance of drawing a line in the sand and making a decision. Making the decision that who you are isn’t necessarily who you want to be.
But you can’t become the person you want to be until you make the decision to become that person.
At any moment in your life, you can make the choice to become the person you’ve always wanted to be. To get there, you’ll need to start surrounding yourself with like-minded people.
Joining masterminds, or groups of people who want the same thing as you will help. You can just keep doing the same thing over and over again and expecting different results, that’s not how it works.
You alone have the power to decide this.
If you’d like to surround yourself with like-minded people, we’d love to have you join our community.
Creating value is one of the topics that’s a top discussion point when speaking with Entrepreneurs.
The problem is that many people never really explain what value is, and how to create it. In this video, I share with you what value is and how to create value.
The Truth About Success is that Success isn’t easy. If it was, everyone would be wildly successful. If you aren’t successful yet, this could explain why…
Most people are afraid to fail in life. Most people are afraid to be fearless, and to take risks. Most people are too afraid to push themselves to be the person they’ve always wanted to be, and it’s usually because they don’t want to leave their comfort zones.
That is why they fail.
It’s also the reason that a large percentage of people alive today are living lives that they aren’t happy with. The truth is that… success isn’t easy.
Some people might tell you that it is. Especially if you’ve ever come across those make money online videos on YouTube. You know the ones i’m talking about. You’ve probably been watching videos or listening to music and then you have to click “Skip ad” so you don’t hear the same BS over and over again.
The truth is that success takes a LOT of hard work. But, when the majority of people hear that something is going to be difficult… they shut down and decide against it. I mean, seriously. Who wants to work hard when you could just binge watch Netflix all weekend?
And while we’re at it, let me tell you this. You won’t ever succeed.
Whoa, whoa, whoa… that seems a little harsh, doesn’t it?
Okay… let’s address this “happy medium”. You WILL be successful, but it won’t be easy. Is that better?
It’s starting to feel a little bit better in my gut seeing that written out. I’ve had success in both instances… Massive failures, and incredible success. Want to know why I’ve had both? I work my ass off.
If you know me personally, you know I love what I do. I enjoy diving deep into niches, learning about customer demographics and finding the best ways to create value for the consumer in the niche… and then helping map out how to go about creating systems that can be duplicated for your team members to follow.
But the thing is, I work… all the time. Sure, I can take off a ton of time and go on epic adventures for days at a time, or weeks… without any real change in my lifestyle. But it’s because during the times when you don’t hear from me, or see me, I’m deeply involved in building and working on my systems.
So the whole idea of “Success isn’t easy” is just that… it’s an idea.
and since we all have different ideas and different viewpoints on what is considered to be “easy”, it’s impossible to tell you that success is easy. For me, spending 60-100 hours a week working on a project that I care about is easy. For other people, hearing “60-100 hours a week” is like the worst nightmare ever.
I mean, jobs only make you work 40 hours a week and people get all upset over that.
The thing is, when you’re doing something you hate for 40 hours a week… it flat out sucks. It seems like every minute drags on and somehow this crazy Universe we live in has seemed to stop time… and the seconds drag on for minutes, and the minutes drag on for hours.
It’s mind-numbingly boring. It’s tedious work. It’s stuff you wouldn’t wish on your worst enemy. It’s…. work.
On the other hand, when it’s something you give a shit about… it’s awesome.
My girlfriend witnesses this first hand whenever I get an idea and immediately move towards implementing it. She says my eyes light up and its like a fire ignites within me.
and then I’ll work on the idea for hours on end, without even realizing that it had been a few hours since I took a break. Which means I must force myself to stop and take a break. Not that I want to, but because I know that my body functions better when I do.
This type of action seems to come in waves, and it isn’t always there. Sometimes it hits hard and i’ll have a week of terrific content creation, and other times I’ll not feel like doing a damn thing. It’s just like the ocean… the tides change and I’m just trying to surf them when the conditions are good.
Personally I think it has to do with what a person’s individual definition of success is. According to dictionary.com
Related: Success Isn’t About Who You ARE…
Look at those different meanings and then think about what success looks like to you. Is it achieving a certain financial goal? Is it getting a trophy? Is it recognition from your boss for a job well done? What about just finishing a project?
Think for a second… what does your version of success look like?
Get out a piece of paper and a pen and write out what success means to you.
My definition of success, for myself, is to be able to do whatever I want, whenever I want, with whoever I want, wherever I want.
Yes, I know that can be taken in a few different ways. But my idea of success is for me to have an open schedule to go do whatever it is that I want, whenever I want to do it. Let’s say there’s a super cool event that a friend of mine tells me about… I want to be able to drop everything and go do it, if I choose to do so. This very thing happened when I first learned about the Songkran Festival in Chiang Mai, Thailand.
That right there to me is success.
Well, I could tell you that yes… success is going to be easier for you than it is for others… but that would be a lie.
Because success depends on your personal viewpoint of it, it’s impossible for me to guarantee anything to you in this life. Until you know what success looks like to you, you’ll never achieve it.
Right now, if you have a computer or a phone and you have clean water, electricity and a house, you’re an incredible success to people who live in third-world countries who don’t have these things. But, because you’ve probably had this your whole life, you discount it for what it is.
You might even be earning over $100,000 a year right now, yet you still might not consider yourself a success because so-and-so makes $500,000 a year.
Until you figure out what success means to you, you’ll never achieve it. Truth be told, once you do achieve “success” according to your old definition, you’ll still probably feel like a failure because your goals will continue to grow as you do.
Fun, right? Oh the joy of Entrepreneurship. If you want to see a few of the ways that I’ve figured out how to start creating a beginner income from the internet, you can get my Beginner’s Guide to Internet Entrepreneurship guidebook and tutorial videos here.