Category Archives for "Affiliate Marketing"
If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.
You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?
A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.
This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.
Here’s a great video explanation from Justin Brooke over at IMScalable
Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!
You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.
It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.
So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.
Whoa, how cool is that?
Guess what… you can do the same thing with videos!
We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.
One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.
Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.
The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.
By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!
You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.
One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.
And in his book – The Funnel Hacker’s Cookbook he taught me this concept.
There’s a new kind of entrepreneurship that has been created with the rise of the Internet and social media. Superstar entrepreneurs such as Elon Musk, Mark Cuban and Peter Thiel all got their start by building an online business.
An online business is different from a traditional business in that it allows the entrepreneur to run the business from anywhere in the world, as long as they have a laptop and wifi. Over the last 6 years I’ve lived in various countries at the beaches of central America, the Caribbean and even spent time in Southeast Asia.
Every time you log onto your Facebook account, or you’re watching YouTube videos, you’ll hear from these “gurus” or “experts” who talk about how they made 7-figures in a year. It’s honestly annoying seeing most of these people who are selling this information, because they overhype what an online business actually is.
The good news is that 2.5 BILLION people log onto the Internet. That’s BILLION… yep, with a B.
That means that the opportunity to build an online business is terrific, but that of course doesn’t come at its cost.
Questions like these are probably on the top of your head…
– Who should you learn from?
– Is guru X a spammer?
– Can I make money from Instagram?
All of these questions are pretty common, so if you find yourself asking them… you’re doing a wise thing in asking questions.
Instead of me preaching to you about how I’m a guru, I’m going to simply give you some basic rules that my team and I follow to grow our business. You can make up your mind whether or not you want to listen and implement based on other research I imagine you have already done.
When you see focus, you might immediately think I mean the niche you want to go in… or you might think that this isn’t for you, because you’ve struggled to focus in the past. Don’t worry, I struggled a ton in school with that kind of focusing too. There’s just so much going on and so much to do.
Yes, figuring out a niche is important. Yes, focusing on one thing at a time is important… but this is a little bit different.
This type of focus means to figure out WHO you want to serve, and HOW you will be able to deliver value to that group of people.
Who? Who is your target market for the problem you’ll be solving?
Where? Where do they hangout online? Are they reading blogs, are they browsing Facebook? Are they watching YouTube videos?
Bait? What is the thing you can give them to take them away from what they were doing, and over to your “thing”?Result? What is the result you can give them?
There’s a great book that I highly recommend you get a copy, that explains each of those in greater details. You can actually get it for free, you just gotta cover shipping charges.
Either click here to get a copy, or click the image below.
– Unsubscribe from 80% of the newsletters you’re on in your email. You can use the service Unroll.me to do it, they make it simple.
– Instead of learning 100% of your time, spend 80% of your time on creating content and marketing that content to the market you’re serving.
– Limit your social media use to 1 hour a day.
– Focus on one niche to start.
A few years ago, I was preaching how important it was for people to build an audience online… and today still, I do the same. When you have an audience, you can simply find out what they need, and give it to them, thus collecting as much money as you would like (in accordance to how many problems you solve for your audience)
Think about this for just a second… let’s say you have this super sweet product that’s just the coolest thing you’ve ever seen. You know everyone is going to love it, because you do… yet you still don’t have anyone handing over their hard-earned money to purchase your product.
Why is that? Well, one of the biggest reasons is because you don’t have the audience. Picture this for just a second, actually here’s what I want you to see..
This is Cameron Indoor Stadium, where the Duke Blue Devils play basketball.
The picture on the left is an empty stadium, while the one on the right is during a game, when the stadium is jam packed full of crazy fans and you can almost hear how loud it is, just looking at the picture.
Which of these would you rather have when it came to selling your product?
the one on the left where it’s silent… and no one is there? Or the one on the right with emotions running high and thousands of people in an excited state?
I don’t know about you, but i’d much rather hang out and sell to people who are already there (and you know what they are there for!) Can we agree on that?
Many new businesses miss the mark big time with this one. They spend thousands on a website, trying to learn how to do widgets, wingdings and other techno-babble. You might have the greatest website in the world (according to you or your designer), but if no one is seeing it, there’s no chance it’ll ever make money.
… and that whole “if you build it, they will come” thing? That’s only true in the Field of Dreams…
You can however tap into other people’s audiences…
Yeah, it’s possible to tap into other people’s audiences (if you haven’t built your own yet).
Here’s just a few ways you can build your audience by leveraging other people’s audiences…
– Be a guest on a podcast.
– Guest post on blogs. Find the blogs that your target audience is already spending time reading, and write for them. Do it for free. Remember to put a call-to-action within your blog posts to visit your site for more info.
– Find people in your niche who have big Facebook pages or big Facebook groups, and add value to that person’s life. If you can find a group in you’re niche that is passionate about the subject matter, spend a few hours a week providing value to them… then contact the owner and see if they would be open to you running a Live broadcast to the group, and splitting profits with them.
Yes, this is the part we’ve all been waiting for… SHOW ME THE MONEY!!!!
You should already know how you are going to monetize your new business, but if you don’t, you need to start thinking about it. Your new website/blog isn’t going to just magically make you money…
Depending on the type of business you are building, you’ll have a variety of different ways for monetizing your content. If you do physical products, you’ll want to have a value ladder of physical products that your ideal customer can buy from you. If you are doing virtual products (information products), then you’ll want to have the same.
Let’s look at a simple little value ladder, just so you have a general idea of what needs to be created (and planned) for you to get the most out of your business.
You can change out the steps of the ladder anyway you want. For example, let’s say the first product (the loss leader) for your business sells for $7. The next step of the ladder would be your first up-sell, which could sell for $27… after that, let’s say you have a $97 product, a $497 product and then a $997 product.
You can substitute any numbers you want in there, but we’re using these numbers for this specific example… so that you can understand the importance of your monetization strategy.
If you didn’t have this value ladder in place, let’s say someone comes onto your site to purchase something. They see the product and they buy it (for $7) and then they leave.
Cool, you made $7….
But what if AFTER they bought the $7 product, you gave them an opportunity to buy another complementary product for $27. If the product was an appropriate fit, a percentage of people would take that second offer, right?
Well… the same is true all the way up the ladder. There will always be someone who wants to buy the best of the best, the primo offer you sell.
Which would you rather have? A $7 one-time sale? or a possible purchase of $7 + $27…
that’s not counting all the other up-sells you can (and SHOULD) be adding to your monetization strategy.
At this point, it’s time to send some people through your sales funnel. Let them be kind of beta testers for your new business. They’ll go in there, find what works and doesn’t work… and can report back to you. Give them a discount for being first too. The discount way they’ll feel like they are getting hooked up with being first movers AND they get a deal on it.
They win because of that… and you win because you have a mini-army of people ready to tell you what needs to be fixed.
… after that, testing is still important… one of the most important things you be honest, because things can always be improved later on.
If you have watched the movie, Black Panther, there’s a terrific quote by Shuri, T’Challa (Black Panther main character) his younger sister.
“Just because something works doesn’t mean it can’t be improved.” – Shuri
Once you have your sales funnel and it’s working (generating leads and sales)… you’re going to have a lot of data coming in that you can analyze and make use of. This is where you will find major opportunities for growth in your business.
If you don’t see these, you can schedule a call with me to identify them.
Testing out everything from different headlines on the landing page, to different price points, different color schemes and even minor changes could have a major impact on your business over the long run.
Let me give you one example of how one letter… accidentally put into a headline… bumped response by about 300%.
Years ago, there was an advertisement selling cassette tapes. The headline of the ad read, “Put Music In Your Life”.
When the ad was run again, an extra letter was accidentally put into the headline. The extra letter was an ‘S’, making the headline, “Puts Music In Your Life”.
And that one change nearly tripled response.
This is why it’s so important to constantly test things within your sales funnel. Can you picture what it would be like if you tripled your response rates in your business?
You never know until you test. (If you’re a friend of mine, you’ve heard me say this time and time again)
At this point, you should be launching your business. Even if you think you aren’t ready, you should still launch your business. I’m a huge fan of the “ready, fire, aim” process when it comes to building things.
It’s never going to be perfect, and the best way I’ve found to find errors and room for improvement on things is to simply start it, and let the audience tell me what’s wrong. The majority of the time people are good, and will understand a little error here and there… after all, you aren’t running Apple.
Although even Apple has released things before they are perfect.. the first iPhone that came out didn’t have a “copy & paste” function built into it… did you know that?
Now that you’re ready to go it’s time to just do it. Take action on your idea and turn your dream into a reality.
If you haven’t gotten a copy of the book I recommended before, DotComSecrets, get a free copy by clicking the image below:
Ever wondered how it was possible for people to make $100 a day online? Well, I put together this video tutorial to show you just that.
To start off with, many of these kids are using what’s known as “affiliate marketing” to earn commissions based on sales generated through the videos they create.
If you think about how a car dealership works, a dealer usually gets a commission based on sales that they close. With affiliate marketing, the same concept is true. The good news for us is that a lot of the major retailers offer affiliate programs where we don’t have to master high pressured sales techniques, or any sales techniques at all.
Sites like Amazon, WalMart and BestBuy all offer these affiliate programs that you can sign up with and get paid a commission whenever people purchase through your link.
It’s honestly incredible that we can get paid to refer people to various products. With YouTube videos, you can create reviews of different products and simply let people know where they can purchase the product if they liked it. This is where your affiliate link will come in.
A percentage of people who watched your video will actually like what you are saying about the product, and often seeing a real person leave their real viewpoint about a product means it is a product worth having. That’s when you get paid!
Anyways, I shot this video to show you how to make $100 a day at 16 years old (or broke beginner). Give it a watch and leave a comment below if you have any further questions.
Other recommended resources:
Let’s talk about outsourcing real quick. If you are running your own business, you need to start thinking about hiring a team sooner rather than later.
You and I both only have 24 hours in a day, and its impossible to work all 24 hours no matter how hard you sometimes want to.
Well, its possible. You’ll just be dead to the world the next day and will likely get sick. As entrepreneurs and business owners, you can’t miss days unless you have teams in place to handle the systems you’ve built while you’re away.
But Chris, hiring is hard!!! How do I find great outsourcers?
It’s not easy, i’ll tell you that.
But this little trick here will drastically improve the chances of you finding a great outsourcer. Is it going to take some work to sort and interview and hire? Yes.
Is it worth it? Well, when you’re out surfing and you come home and work has been done (to your specifications exactly) you’ll see that it’s worth every penny and every hour you spent designing your system.
The trick in this video here on how to find great outsourcers is going to save you a significant amount of time in the beginning stages of filtering these candidates.
Its such a simple little thing and you’ll notice that 90% of the people won’t follow the directions… guess what..
if they can’t follow this simple direction, they’ll struggle with the harder directions as well.
So use this tip the next time you are going to hire an outsourcer.
If you’re reading this right now, you’re probably interested in viral blogging or learning to find trending content so that you can capitalize on it while it’s hot and make some money from it.
I’ve done this over the last few years by capitalizing on some trends that I’ve noticed and it’s led to some pretty good pay-days.
One problem I used to have was finding content that was going viral and when it was on its upward swing.
If you catch something before it hits the critical mass, you can usually capitalize on it pretty well.
If you catch it at the end of its buzz, you’ll be able to make money with it, but less than if you caught it sooner.