Category Archives for "Affiliate Marketing"
Well, in the simplest form, a solo ad is just someone else having an email list, a list of prospects or people that are interested in a specific topic, and you’re renting an email from that person.
So let’s say that I have 100,000 emails. There are people who are looking to learn how to make money online, like to build an online business. What you could do is you could pay me to send out an email on your behalf to my list. (Shown below)
This can work in any industry, any niche, anything. All you need to do is you need to find someone who has a big email list, and you could pay them to basically blast out a promotion for you, your product, or service, or whatever that happens to be.
Now, the problem that a lot of people have when it comes to using solo ads and solo ad providers is that instead of actually using it for the purpose that it should be used for, and the purpose for a solo ad is just to build up your email list. People often use it to try to sell immediately.
You shouldn’t try to sell someone immediately when it comes to running solo ads because a lot of the time it’s your first contact with a lead, so it’s like going to a networking event or a party and immediately asking people that you meet for a sale. It just doesn’t work.
It’s not an appropriate way to build a relationship. You need to talk to each other, and interact, make jokes, have fun, and really participate in the whole relationship building phase. If you look at solo ad providers that same way, if you look at it as a way to kind of develop a relationship with the other person’s leads, the other person’s list, you’re going to end up making out a lot better than if you just try to email them and sell them something right off the bat.
So that’s one thing to keep in mind when buying traffic, which traffic is just what solo ads provide.
Give something up-front to collect someone’s email address, usually either very low cost or something for free to kind of bridge the gap between some stranger trying to sell you something and someone who’s like a trusted adviser.
So how can you actually do this? Well, there are thousands of solo ad providers. Probably tens or even hundreds of thousands of people. A lot of people have these email lists, and pretty much every single niche that you can imagine.
For instance… I have a juggling course, and I can actually purchase an email to one of the big companies that sells juggling balls or juggling clubs, rings, all that kind of stuff. I can purchase an email from them to tell people go buy my juggling course. It really is an infinite amount of possibilities when it comes to just renting other people’s email lists.
So let’s just recap what we just talked about.
So, first thing. Solo ads are just renting someone’s email lists.
Two, the purpose of a solo ad is just to drive traffic to your landing page, your sales funnel, a way to connect with the audience, and ultimately you collect their own lead information so that you have it on your email list so that you can continue to follow up with them, to build a relationship, and to market your products.
That’s two of the things, and then don’t sell something right off the bat. A lot of people are going to disagree with me on that. Whatever, who cares. I mean, it’s just like anything. You develop the relationship, and then you sell once the customer, the prospect, realizes that what you have is actually valuable. It’s really easy to do.
Down below I’m actually going to share with you. Udimi is my favorite source for solo ad traffic. It’s just really easy.
Search through the solo ad providers. You can see all their reviews to see if they’re good or not. Spend time looking through their reviews because they’ll tell you if these people are going to suck. If the traffic’s good, they’re going to have a high rating. If the traffic sucks, they’re not going to have a high rating.
Start small with this, too. Don’t spend a couple $1,000 right off the bat. Do 100 clicks or 200 or even 500 clicks just to kind of test out that traffic source, and you do need to be tracking. If you’re not doing tracking with everything, you should be.
I’m going to shoot another video about ClickMagick, which is the link tracking thing that I use because that way I know where the traffic comes from, what the source is.
In the case of solo ads, you can have a separate tracking link for each provider and each date that the email goes out so you know if bought 100 clicks from someone like person A. It goes out on a Tuesday, you’ll know specifically if a lead (and sale) comes from that and ultimately if a sale will be generated from that, so you do need to be tracking.
Full recap of this. A solo ad is just renting someone else’s email list to generate leads for yourself. Remember to give away something for free or at a low cost so that you’re starting the relationship off on the right foot. Track everything, and I’m going to include all of the links down below so you can learn more about each of these things. Thank you so much for watching.
If you’re reading this, be sure to subscribe to Chris Hughes on YouTube. That’s it. I’ll see you in the next video.
Are you looking to create affiliate marketing funnels for your business? Good news, you’re going to learn just how you can use ClickFunnels for Affiliate Marketing.
To start off with, I’m going to give you a brief overview of what affiliate marketing is and then will explain how you can use ClickFunnels for Affiliate Marketing.
In its simplest form, affiliate marketing is a way for you to earn commissions on sales generated from traffic (people) you send through a sales funnel. It’s kinda like car sales reps getting a commission for sales that they generate.
The more you produce, the better you’re compensated. It’s one of the easiest entry points into creating an income from online and digital marketing.
Below is an example of an affiliate marketing funnel
As you can see in the picture, it’s only 3 steps. Pretty easy, right?
You’ll, of course, need ClickFunnels for this to work, get a 14-day trial here.
The first step is known as the opt-in page. On the opt-in page, you basically are letting the visitor know that you have something of value for them. In this example, it says “FREE VIDEO REVEALS THE SECRET TO ______” and then it’s up to you to come up with a unique hook for your potential customer.
The opt-in is the step that you’re able to collect information about your lead. You’ll usually get both the name and email address, or simply the email address of someone who is interested.
Next up is the “Thank you page”.
The thank you page is where you’ll be delivering the free gift you promised your prospect on the opt-in page. Makes sense, right?
You tell someone you’ll give them a gift in exchange for their email and then you simply give them the gift on the next page. It’s pretty genius, right? Well, to me it kinda just makes sense. You know, like you doing what you said you were going to.
For instance, if I told you on one page that I’d give you a free video about how to create an opt-in page in exchange for your email address, you’d get a video on the “thank you” page that teaches you how to create an opt-in page. I’d simply be doing the stuff that I told you I was going to do. Makes sense to me.
Want to see this in action? I actually did it with the Expert Secrets funnel I built up to give away the book (and build my email list).
If you want to use this same funnel, you can import it into your ClickFunnels account by clicking here.
You’ll see that I have an opt-in page, a thank you page and then it redirects to the affiliate offer for Expert Secrets.
Great question! I’m glad you asked…
wanna know a crazy easy little secret that I use? Once I tell you, you’ll probably just say “yeah Chris, that’s way too easy” and most of you won’t do it… those of you who actually do this will reap the rewards.
I’m actually going to use the example I used above, the one for the “Expert Secrets” funnel.
The first thing I’m going to do is buy the book. You know, because once you have a product you can go through it and pick out some secrets and some great information from the book/course/resource/product whatever it is that you are selling. I highly recommend buying the product you are going to promote because you’ll understand the product better and how to market it better.
In this case, the Expert Secrets affiliate funnel I set up I simply used some of the same copy that was already written for me on the landing page I’d be promoting. You can see I use “In this video, you’ll learn the secrets to…” and then
Whoa! Where did I ever come up with those great ideas? Well, if you look at the actual affiliate offer page, those are the core focuses of the page.
That means that the guys who have created this offer (the super smart people) they’ve already tested different copy that converts and found what was working best. So my first initial affiliate marketing test is going to use what’s already been proven to work. The same can be done in any and every niche you promote affiliate offers in. You’ll, of course, want to test your own ideas against these to see which gets you a higher opt-in rate on your opt-in page.
You can go to the sales page for the product you are promoting and look at what the bullet points are. These are usually some of the top talking points, and things that people want to learn. You can use that to create your hook.
What does that mean?
Let’s use that same affiliate product I mentioned above, the Expert Secret book.
So 90% of marketers out there are going to be doing the easiest thing possible, which is simply sending traffic to the affiliate page that’s given to them. About 5% of these marketers are going to create their own page (like I showed you in the example above), and simply by doing that, they’ll increase the amount of money they make.
How will they increase their monthly revenue? In its simplest form, they’ll be building up an email list. An email list will allow this particular marketer who captured the lead to continuously market to their leads and sell them multiple products. I’ll get to the email list below…
Okay so back to turning an affiliate product into an offer.
Normal affiliates are simply going to promote the bare affiliate link. What that means is that these people won’t be using things like tracking codes and tracking ids. A major problem with that is that once you have a lot of web properties created that drive traffic to an offer, you won’t know where sales came from. That’s not a great way to create a business… you NEED to be using tracking.
…whoa I got off on a tangent there…
Okay, so most people just use 1 single affiliate product and the bare link. You, on the other hand, know that offers convert better than a simple product. For example, if you were an affiliate who sold coffee, what do you think would sell better?
At first glance, you might think that “oh, people just want the coffee” and that might be true. But if there is a bundled offer available, it makes the product stand out.
What’s interesting about this is that you’ll make more money from the offer, since its a higher valued product sale. With affiliate stuff, let’s say you are selling a weight loss supplement for women.
Which do you think will work better?
If someone were to see that second offer and compare it with simply getting the supplement it’s really no contest. It’s a no-brainer for someone to go with the person who is including all of the other stuff. Right there is a huge difference between a broke affiliate and the guys bringing in the big bucks.
Does it seem kinda overwhelming to create an eBook/video, 30-day workout plan, recommended diet plan and Facebook group? Of course, it does! It’s more work. The thing about that though, is that once each of those things is created they can be re-used over and over again.
You can hire someone to write a book for you, or record workout videos. You could have an expert create a diet plan, and then you can hire someone to manage the Facebook group for you. Think about if you partnered up with a fitness instructor and they created workout videos and managed the Facebook group for you.
You could split the profits 50-50, bring in new customers through your offer and then sell other fitness related products to this new list of people who you bring in. The trainer could handle all of the videos, questions in the group and the stuff they’re good at… and then you focus on just selling more people.
Another idea for the person this is exactly right for… After that 30-day workout plan they create, you can sell an on-going monthly coaching to people for $20 a month. You can split those profits with the trainer and make recurring revenue.
That ALL started with taking a product and creating an offer around it. Think about the power of that for just a minute and the next time you want to pick a product to market, focus on creating an offer around it.
Now back to email lists and auto-responders…
With traditional affiliate marketing, you’ll simply be sending traffic to an offer and hoping that people buy on the first click. However, certain people will collect leads with their opt-in forms and then be able to market to their leads longer than just one time.
You can see an example of this with the image below. You’ll see how there’s an “opt-in” and then “tags” and then some follow-up emails in place…
With the email auto-responder I use, Market Hero, I’m able to track and automate a lot of the follow-up stuff so that I can get more sales on auto-pilot for my affiliate business.
Basically what I do is I set up a follow-up series that automatically emails these leads and provides value to the readers and sells them on what they were originally looking for. In the case of affiliate marketing, that means you’ll be sharing that particular product with the leads on your email list.
So each day you’ll send out an email that educates your audience and pre-sells the product they will be buying… you know, so that they can get the thing they want… and you make a commission.
If you don’t know what to include with your emails you’re not alone. I’m not an expert in a lot of the niches that I do affiliate marketing in, however, I leverage tools and hire experts to handle a lot of the content. One of the best tools for creating these emails is the Funnel Scripts software by ClickFunnels.
With each of the emails that you are sending out, you’re going to want to redirect this traffic back to educational content that pre-sells your lead before sending them to the affiliate product.
You can set up these educational type of pages very simply with ClickFunnels so that you can take that original idea of the “simple affiliate funnel” and then you can simply add a couple of other pages to that particular funnel. Let’s go back to the example of a weight loss supplement for women.
So your lead requested information about something… we’ll use the example of a free report titled: “7 Secrets To Incinerate Belly Fat”
On the thank you page, you’ll have a thank you for signing up video that talks about the miraculous new weight loss supplement that is helping women lose weight. The video should educate the lead and get them excited to try out your recommended supplement. Underneath the video, you can link up to the affiliate offer for them to claim theirs. Inside of the video you can also let people know that they should check their email to get the download link for the free report.
Inside of the report, you’ll pre-sell the weight loss supplement. Then, over the next 7 days, you send out an email each day with other helpful tips and tricks to eliminating belly fat. You’ll redirect people to other educational pages inside of your funnel…and you guessed it, you’ll put a little button below each of these videos that take people to the affiliate offer.
Does that seem doable? What a weird word. Does that seem possible to you? You can create all of this over a weekend if you really put your time towards it. Instead of bingeing Netflix, you spend 8 hours binging content creation for a funnel. I’m all for bingeing Netflix, but I’d rather do it after I’ve created something that will pay me whether I work or not. That’s the beauty of creating a system and automating the processes.
Once again, here’s a link for a 14 day trial of ClickFunnels. (See what I did there? I’m educating throughout the blog post here and recommending a tool to use… you can do the same thing)
So by now you should have a pretty good understanding of how ClickFunnels can work for affiliate marketing. It is simply a tool to use to make simple landing pages and funnels to pre-sell people before sending them to an affiliate offer.
I hope this makes sense and that you’re having that light-bulb moment where you see the value in collecting the lead information (email) so that you can continue to market to these leads. I’m also hoping that you’ll see the value in using ClickFunnels because it’s one of the easiest tools I’ve come across to create these landing pages.
If you see the value in using ClickFunnels, please consider using my affiliate link to sign up with it. I’ll be given a commission and it can be a sort of “thanks, Chris” for sharing this technique with ya.
Did you know that the things you do today will influence the results you have tomorrow? Every single habit you have right now will lead to your future results.
So if you are currently broke, and you don’t want to be in the future you need to create habits to make you rich.
That means you need to start reading every day, watching my YouTube videos every day.
You need to be listening to empowering audio every single day…. and you need to be creating content to grow your wealth every single day.
It all starts with the daily actions you take. Every single day you want to focus on moving the ball forward, just like in football. The goal is to keep getting first downs until you get into the end zone.
If you quit or give up, you turn the ball over and have to start over.
Put together a series of daily steps that you do no matter what every single day of the year…. and do them.
The idea here is to simply create your own reality by doing the habits every day that winners do.
Want to get in shape? Eat less and exercise daily.
Want to get better at guitar? Practice for 1 hour every single day.
Want to improve your speaking? Grab a camera and record yourself giving a presentation every single day.
It’s really a simple idea, but it’s difficulty is in the execution of that idea. Without daily action towards improvement, you’ll never improve.
So focus on the things you need to do today to create the reality you want tomorrow… or 3-5 years from now.
If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.
You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?
A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.
This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.
Here’s a great video explanation from Justin Brooke over at IMScalable
Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!
You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.
It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.
So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.
Whoa, how cool is that?
Guess what… you can do the same thing with videos!
We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.
One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.
Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.
The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.
By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!
You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.
One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.
And in his book – The Funnel Hacker’s Cookbook he taught me this concept.
There’s a new kind of entrepreneurship that has been created with the rise of the Internet and social media. Superstar entrepreneurs such as Elon Musk, Mark Cuban and Peter Thiel all got their start by building an online business.
An online business is different from a traditional business in that it allows the entrepreneur to run the business from anywhere in the world, as long as they have a laptop and wifi. Over the last 6 years I’ve lived in various countries at the beaches of central America, the Caribbean and even spent time in Southeast Asia.
Every time you log onto your Facebook account, or you’re watching YouTube videos, you’ll hear from these “gurus” or “experts” who talk about how they made 7-figures in a year. It’s honestly annoying seeing most of these people who are selling this information, because they overhype what an online business actually is.
The good news is that 2.5 BILLION people log onto the Internet. That’s BILLION… yep, with a B.
That means that the opportunity to build an online business is terrific, but that of course doesn’t come at its cost.
Questions like these are probably on the top of your head…
– Who should you learn from?
– Is guru X a spammer?
– Can I make money from Instagram?
All of these questions are pretty common, so if you find yourself asking them… you’re doing a wise thing in asking questions.
Instead of me preaching to you about how I’m a guru, I’m going to simply give you some basic rules that my team and I follow to grow our business. You can make up your mind whether or not you want to listen and implement based on other research I imagine you have already done.
When you see focus, you might immediately think I mean the niche you want to go in… or you might think that this isn’t for you, because you’ve struggled to focus in the past. Don’t worry, I struggled a ton in school with that kind of focusing too. There’s just so much going on and so much to do.
Yes, figuring out a niche is important. Yes, focusing on one thing at a time is important… but this is a little bit different.
This type of focus means to figure out WHO you want to serve, and HOW you will be able to deliver value to that group of people.
Who? Who is your target market for the problem you’ll be solving?
Where? Where do they hangout online? Are they reading blogs, are they browsing Facebook? Are they watching YouTube videos?
Bait? What is the thing you can give them to take them away from what they were doing, and over to your “thing”?Result? What is the result you can give them?
There’s a great book that I highly recommend you get a copy, that explains each of those in greater details. You can actually get it for free, you just gotta cover shipping charges.
Either click here to get a copy, or click the image below.
– Unsubscribe from 80% of the newsletters you’re on in your email. You can use the service Unroll.me to do it, they make it simple.
– Instead of learning 100% of your time, spend 80% of your time on creating content and marketing that content to the market you’re serving.
– Limit your social media use to 1 hour a day.
– Focus on one niche to start.
A few years ago, I was preaching how important it was for people to build an audience online… and today still, I do the same. When you have an audience, you can simply find out what they need, and give it to them, thus collecting as much money as you would like (in accordance to how many problems you solve for your audience)
Think about this for just a second… let’s say you have this super sweet product that’s just the coolest thing you’ve ever seen. You know everyone is going to love it, because you do… yet you still don’t have anyone handing over their hard-earned money to purchase your product.
Why is that? Well, one of the biggest reasons is because you don’t have the audience. Picture this for just a second, actually here’s what I want you to see..
This is Cameron Indoor Stadium, where the Duke Blue Devils play basketball.
The picture on the left is an empty stadium, while the one on the right is during a game, when the stadium is jam packed full of crazy fans and you can almost hear how loud it is, just looking at the picture.
Which of these would you rather have when it came to selling your product?
the one on the left where it’s silent… and no one is there? Or the one on the right with emotions running high and thousands of people in an excited state?
I don’t know about you, but i’d much rather hang out and sell to people who are already there (and you know what they are there for!) Can we agree on that?
Many new businesses miss the mark big time with this one. They spend thousands on a website, trying to learn how to do widgets, wingdings and other techno-babble. You might have the greatest website in the world (according to you or your designer), but if no one is seeing it, there’s no chance it’ll ever make money.
… and that whole “if you build it, they will come” thing? That’s only true in the Field of Dreams…
You can however tap into other people’s audiences…
Yeah, it’s possible to tap into other people’s audiences (if you haven’t built your own yet).
Here’s just a few ways you can build your audience by leveraging other people’s audiences…
– Be a guest on a podcast.
– Guest post on blogs. Find the blogs that your target audience is already spending time reading, and write for them. Do it for free. Remember to put a call-to-action within your blog posts to visit your site for more info.
– Find people in your niche who have big Facebook pages or big Facebook groups, and add value to that person’s life. If you can find a group in you’re niche that is passionate about the subject matter, spend a few hours a week providing value to them… then contact the owner and see if they would be open to you running a Live broadcast to the group, and splitting profits with them.
Yes, this is the part we’ve all been waiting for… SHOW ME THE MONEY!!!!
You should already know how you are going to monetize your new business, but if you don’t, you need to start thinking about it. Your new website/blog isn’t going to just magically make you money…
Depending on the type of business you are building, you’ll have a variety of different ways for monetizing your content. If you do physical products, you’ll want to have a value ladder of physical products that your ideal customer can buy from you. If you are doing virtual products (information products), then you’ll want to have the same.
Let’s look at a simple little value ladder, just so you have a general idea of what needs to be created (and planned) for you to get the most out of your business.
You can change out the steps of the ladder anyway you want. For example, let’s say the first product (the loss leader) for your business sells for $7. The next step of the ladder would be your first up-sell, which could sell for $27… after that, let’s say you have a $97 product, a $497 product and then a $997 product.
You can substitute any numbers you want in there, but we’re using these numbers for this specific example… so that you can understand the importance of your monetization strategy.
If you didn’t have this value ladder in place, let’s say someone comes onto your site to purchase something. They see the product and they buy it (for $7) and then they leave.
Cool, you made $7….
But what if AFTER they bought the $7 product, you gave them an opportunity to buy another complementary product for $27. If the product was an appropriate fit, a percentage of people would take that second offer, right?
Well… the same is true all the way up the ladder. There will always be someone who wants to buy the best of the best, the primo offer you sell.
Which would you rather have? A $7 one-time sale? or a possible purchase of $7 + $27…
that’s not counting all the other up-sells you can (and SHOULD) be adding to your monetization strategy.
At this point, it’s time to send some people through your sales funnel. Let them be kind of beta testers for your new business. They’ll go in there, find what works and doesn’t work… and can report back to you. Give them a discount for being first too. The discount way they’ll feel like they are getting hooked up with being first movers AND they get a deal on it.
They win because of that… and you win because you have a mini-army of people ready to tell you what needs to be fixed.
… after that, testing is still important… one of the most important things you be honest, because things can always be improved later on.
If you have watched the movie, Black Panther, there’s a terrific quote by Shuri, T’Challa (Black Panther main character) his younger sister.
“Just because something works doesn’t mean it can’t be improved.” – Shuri
Once you have your sales funnel and it’s working (generating leads and sales)… you’re going to have a lot of data coming in that you can analyze and make use of. This is where you will find major opportunities for growth in your business.
If you don’t see these, you can schedule a call with me to identify them.
Testing out everything from different headlines on the landing page, to different price points, different color schemes and even minor changes could have a major impact on your business over the long run.
Let me give you one example of how one letter… accidentally put into a headline… bumped response by about 300%.
Years ago, there was an advertisement selling cassette tapes. The headline of the ad read, “Put Music In Your Life”.
When the ad was run again, an extra letter was accidentally put into the headline. The extra letter was an ‘S’, making the headline, “Puts Music In Your Life”.
And that one change nearly tripled response.
This is why it’s so important to constantly test things within your sales funnel. Can you picture what it would be like if you tripled your response rates in your business?
You never know until you test. (If you’re a friend of mine, you’ve heard me say this time and time again)
At this point, you should be launching your business. Even if you think you aren’t ready, you should still launch your business. I’m a huge fan of the “ready, fire, aim” process when it comes to building things.
It’s never going to be perfect, and the best way I’ve found to find errors and room for improvement on things is to simply start it, and let the audience tell me what’s wrong. The majority of the time people are good, and will understand a little error here and there… after all, you aren’t running Apple.
Although even Apple has released things before they are perfect.. the first iPhone that came out didn’t have a “copy & paste” function built into it… did you know that?
Now that you’re ready to go it’s time to just do it. Take action on your idea and turn your dream into a reality.
If you haven’t gotten a copy of the book I recommended before, DotComSecrets, get a free copy by clicking the image below: