Category Archives for "Advertising"
So you want to learn how to create a YouTube channel and rank your videos? Well, you’ve come to the right place!
If you’re currently reading this article, I don’t need to tell you that video content accounts for over 74% of all online traffic, or that over 5 BILLION YouTube videos are watched every single day.
Go ahead and read that again if the size of that didn’t sink in the first time. When I first read those, I re-read that like 4 times. 74% of ALL online traffic and over 5 BILLION videos are watched every day.
This brings us to the next part. You know that YouTube is an important content tool for your business, and you’re ready to start leveraging videos to grow your own business.
In this article, I’m going to cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.
To watch, share, create, and comment on YouTube content, you’ll need a Google account.
Go to youtube.com and click “sign in” in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click “more options”:
Once you click ‘Create Account’ you’ll just follow a few steps to create a Google account.
All you’ve gotta do is head to YouTube.com and click “sign in” on the upper right-hand corner. From there, you’ll get redirected to the same page as shown above, but you’ll get to select which Google account you want to sign in with.
At this stage, you want to make sure you are selecting the right account you want to be associated with your YouTube channel.
Once you’re all logged into your account, it’s time for you to go to the top right and click your picture (the one with the circle). This is known as your user icon. You’ll see a drop-down menu open up and then you need to click on “settings.”
From there, you’ll be taken to your account overview. Under “additional features,” click “create a new channel.”
The first account you’ll want to create is your Brand Account. It can honestly be whatever you want to name it, it doesn’t have to be the same name that you used to create your Google account. I do recommend thinking about your brand name prior to creating the channel.
For example, have a channel named “Gaming With Chris” would be much easier to remember for your future fans than something like “ChrisGames11892873Life” so keep that in mind when naming your channel.
After clicking “Create” you might be asked to verify the account. This is done via text or voice call. Alll you’ve gotta do is enter the code you receive if this happens.
Once your account has been verified, congratulations! It’s time to start with customizing your YouTube channel.
There are a few key elements that you want to customize on your new YouTube channel:
From your channel dashboard, click “customize channel.”
We will just do the fundamentals right now. After you click on the “customize channel” option, you’ll get taken to your basic channel. That’s where you’ll see the cogwheel over on the right side…
You’ll get this pop-up, where you should click “Advanced settings.”
Finally, we get to start entering some basic info about our new channel. We’ll start off with the country you’re based, and make sure that we add a few keywords that describe what our channel will be about.
This is also where we select whether or not we want it to appear as a recommended channel on other account pages. I always select yes for that.
It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.
Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the “About” tab.
This is where you’ll want to fill out your channel description (which I recommend optimizing so it’s easier for people to discover your channel). You can also add contact info and links to both your website and other social media channels. You can have up to five links here.
Your channel art is basically like your “YouTube home base” so you want it to accurately reflect that. Google has a ton of resources for content owners, everything from images to use, to image editing tools.
One big tip is to make sure you create a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV.
Google has put together this handy image so we know the dimensions to use… (or you can hire someone to do it for you)
… as well as this video explaining it:
Be sure to upload your profile photo as well. If your channel is linked to a Brand Account, as we showed you above. After that, you’ll have to update the image that’s in your “about me” section on your Google account as well.
When you click “change” under your profile icon, you might see this message:
If you see this, click on “Edit” and then you’ll be able to edit your Brand Account info. This is where you’ll be able to change your profile photo, the same one displayed on your YouTube channel.
The recommended image size for this is 800 x 800 pixels.
Next up, you’ll want to add your channel art, which is basically just a banner image.
Since you’ve optimized your channel to make it easier to discover, that is still just the beginning.
Once you begin adding videos to your channel, you’ll want to make sure that you follow these simple tips to improve your chances of being discovered. Remember that YouTube is a search based network, so a lot of the content that you create should be based around answering questions that people have within your niche.
A little cheat here for finding what people are searching for within your niche is to use the tool Answer The Public to find common questions that people are already asking. This is a great way for you to shortcut your path to success on YouTube.
Here’s a perfect example of me using that exact tool while I was creating this article. I typed in the question “How to Create a YouTube Channel” and this is the result it gave me.
Now that might seem a little intimidating at this stage. There’s a ton of different searches that people are doing just for “How to Create a YouTube Channel”.
Here are just a few of the questions that I could create YouTube videos around:
– How to Create a Channel In YouTube
– How to Create A YouTube Channel for Business
– How to Create a YouTube channel for My Business
What you can do is take 1 video and record a video answering that exact question. Repeat that for the next 30 days and you’ll have 30 pieces of content that help solve people’s problems and bring you more visitors to both your channel and your sales funnels.
So that’s it! Now it’s time to start creating YouTube content that helps solves problems for people within your niche!
If you want to learn the entire system that I use to create and rank YouTube videos, I highly recommend getting a copy of the Video Ranking Club training course by clicking here.
Ever wonder how some people create incredible graphics for their YouTube videos?
Well, the secret to creating custom YouTube thumbnails is using a little known tool, by the name of Canva. Watch this video below to learn how you can start creating custom thumbnails in the next 5 minutes (or less)
I got back to Austin late Sunday night after a quick trip to NY for my brother’s wedding…
The wedding went well, and I had a great time seeing my family. Living away from the town I grew up in (and often out of the US), I don’t see them that often.
We spent a LOT of time in the car. The wedding location was about 2 hours away from my home town, but it ended up taking us about 3 hours to get there and back… silly GPS got us lost. Typical when you’re driving around in small towns and through the hills of NY/PA.
Anyways, whenever I am home I try to read one of the physical books that my dad has on the bookshelf in his office. With my traveling year-round and living out of my Minaal backpacks, I don’t tend to travel with much.
The first one I’m reading is Tested Advertising Methods, and I wanted to share with you a little excerpt from it. Well, it’s more than a little excerpt. It’s a list of the 35 formulas for writing headlines, to help you with your advertising campaigns.
Headline formulas are selling ideas that have worked again and again in the past and can be expected to continue to get results in the future. For example, the formula “Begin your headline with the words ‘How to'” will probably last as long as advertising exists. Unless human nature changes radically, people will never tire of learning how to do the things they want to do and how to get the things they want to get.
1) as a tool to use when you need a headline in a hurry
2) as a stimulus to spur your imagination toward the invention of new formulas
“As a profession, advertising is young; as a force, it is as old as the world. The first four words uttered, “Let there be light,” constitute its character. All nature is vibrant with its impulse.” – Bruce Barton
The important thing for you to do right now is to bookmark this page and come back to it time and time again before writing your headlines. This list of The 35 Headline Formulas of John Caples will help you out significantly with improving your headlines.
Read more in the book Tested Advertising Methods by John Caples
… and here’s a quick picture of my girlfriend and I at the wedding.
– Chris Hughes