Category Archives for "Advertising"

How to Create a YouTube Channel and Rank Your Videos

how to create a youtube channel for business

So you want to learn how to create a YouTube channel and rank your videos? Well, you’ve come to the right place!

If you’re currently reading this article, I don’t need to tell you that video content accounts for over 74% of all online traffic, or that over 5 BILLION YouTube videos are watched every single day.

Go ahead and read that again if the size of that didn’t sink in the first time. When I first read those, I re-read that like 4 times. 74% of ALL online traffic and over 5 BILLION videos are watched every day.

This brings us to the next part. You know that YouTube is an important content tool for your business, and you’re ready to start leveraging videos to grow your own business.

In this article, I’m going to cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.

How to Create a YouTube Channel

1. Create a Google account (if you don’t already have one).

To watch, share, create, and comment on YouTube content, you’ll need a Google account.

If You Don’t Already Have a Google Account

Go to youtube.com and click “sign in” in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click “more options”:

Once you click ‘Create Account’ you’ll just follow a few steps to create a Google account.

If You Already Have a Google Account

All you’ve gotta do is head to YouTube.com and click “sign in” on the upper right-hand corner. From there, you’ll get redirected to the same page as shown above, but you’ll get to select which Google account you want to sign in with.

At this stage, you want to make sure you are selecting the right account you want to be associated with your YouTube channel.

2. Optimize your YouTube Channel with brand details.

Once you’re all logged into your account, it’s time for you to go to the top right and click your picture (the one with the circle). This is known as your user icon. You’ll see a drop-down menu open up and then you need to click on “settings.”

how to optimize my youtube channel

From there, you’ll be taken to your account overview. Under “additional features,” click “create a new channel.”

The first account you’ll want to create is your Brand Account. It can honestly be whatever you want to name it, it doesn’t have to be the same name that you used to create your Google account. I do recommend thinking about your brand name prior to creating the channel.

For example, have a channel named “Gaming With Chris” would be much easier to remember for your future fans than something like “ChrisGames11892873Life” so keep that in mind when naming your channel.

how to make a youtube account for my brand

After clicking “Create” you might be asked to verify the account. This is done via text or voice call. Alll you’ve gotta do is enter the code you receive if this happens.

Once your account has been verified, congratulations! It’s time to start with customizing your YouTube channel.

3. Customize Your YouTube Channel.

There are a few key elements that you want to customize on your new YouTube channel:
1) Descriptions
2) Visuals

Descriptive Details

From your channel dashboard, click “customize channel.”

We will just do the fundamentals right now. After you click on the “customize channel” option, you’ll get taken to your basic channel. That’s where you’ll see the cogwheel over on the right side…

You’ll get this pop-up, where you should click “Advanced settings.”

Finally, we get to start entering some basic info about our new channel. We’ll start off with the country you’re based, and make sure that we add a few keywords that describe what our channel will be about.

This is also where we select whether or not we want it to appear as a recommended channel on other account pages. I always select yes for that.

It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.

Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the “About” tab.

This is where you’ll want to fill out your channel description (which I recommend optimizing so it’s easier for people to discover your channel). You can also add contact info and links to both your website and other social media channels. You can have up to five links here.

Your YouTube Channel Art

Your channel art is basically like your “YouTube home base” so you want it to accurately reflect that. Google has a ton of resources for content owners, everything from images to use, to image editing tools.

One big tip is to make sure you create a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV.

Google has put together this handy image so we know the dimensions to use… (or you can hire someone to do it for you)

Source: Google

… as well as this video explaining it:

 

Be sure to upload your profile photo as well. If your channel is linked to a Brand Account, as we showed you above. After that, you’ll have to update the image that’s in your “about me” section on your Google account as well.

When you click “change” under your profile icon, you might see this message:

If you see this, click on “Edit” and then you’ll be able to edit your Brand Account info. This is where you’ll be able to change your profile photo, the same one displayed on your YouTube channel.

The recommended image size for this is 800 x 800 pixels.

Next up, you’ll want to add your channel art, which is basically just a banner image.

How to Add Videos and Optimizing Them For YouTube Search Traffic

Since you’ve optimized your channel to make it easier to discover, that is still just the beginning.

Once you begin adding videos to your channel, you’ll want to make sure that you follow these simple tips to improve your chances of being discovered. Remember that YouTube is a search based network, so a lot of the content that you create should be based around answering questions that people have within your niche.

A little cheat here for finding what people are searching for within your niche is to use the tool Answer The Public to find common questions that people are already asking. This is a great way for you to shortcut your path to success on YouTube.

Here’s a perfect example of me using that exact tool while I was creating this article. I typed in the question “How to Create a YouTube Channel” and this is the result it gave me.

Now that might seem a little intimidating at this stage. There’s a ton of different searches that people are doing just for “How to Create a YouTube Channel”.

Here are just a few of the questions that I could create YouTube videos around:
– How to Create a Channel In YouTube
– How to Create A YouTube Channel for Business
– How to Create a YouTube channel for My Business

What you can do is take 1 video and record a video answering that exact question. Repeat that for the next 30 days and you’ll have 30 pieces of content that help solve people’s problems and bring you more visitors to both your channel and your sales funnels.

Let’s talk about the key aspects of your video

  1. Title – The title is the first thing that people will read when they are browsing the search results. You want to include the target keyword in the title, along with having the title pique the interest of the viewer.
  2. Image – The thumbnail image that you use should be relevant, and most of all pique someone’s curiosity so that they will click through to learn more.
  3. Description – Your description should be an extension of the video. While people come to YouTube to watch video content, the search engine will read this information so you want to make sure that what is written in the description is useful to the reader. I recommend linking up to a few different videos that are on your channel for people to learn more. You can learn more about this in the Video Ranking Club Course.
  4. Tags – Tags are a simple way for your viewers and for YouTube to understand what your content is going to be about. Use relevant tags though, it’s not worth it to try to game the system. Google may actually penalize you for using tags that aren’t relevant.
  5. Category –  YouTube’s Creator Academy suggests that marketers “think about what is working well for each category” you’re considering by answering questions like:
    • Who are the top creators within the category? What are they known for, and what do they do well?
    • Are there any patterns between the audiences of similar channels within a given category?
    • Do the videos within a similar category have share qualities like production value, length, or format?

So that’s it! Now it’s time to start creating YouTube content that helps solves problems for people within your niche!

If you want to learn the entire system that I use to create and rank YouTube videos, I highly recommend getting a copy of the Video Ranking Club training course by clicking here.

How to Create Custom Youtube Thumbnails (Without Going to Hogwarts)

create youtube thumbnail

Ever wonder how some people create incredible graphics for their YouTube videos?

Well, the secret to creating custom YouTube thumbnails is using a little known tool, by the name of Canva. Watch this video below to learn how you can start creating custom thumbnails in the next 5 minutes (or less)

Resources mentioned:

Canva.com 

 

Recommended Resources for Video Marketing

What If I Could Show You How To Setup A Simple Money-Making System, Walk Away From It And Watch It Earn Commissions For You Day In And Day Out?

The 35 Headline Formulas of John Caples (Cheatsheet)

Austin, Texas
11:04 am

I got back to Austin late Sunday night after a quick trip to NY for my brother’s wedding…

The wedding went well, and I had a great time seeing my family. Living away from the town I grew up in (and often out of the US), I don’t see them that often.

We spent a LOT of time in the car. The wedding location was about 2 hours away from my home town, but it ended up taking us about 3 hours to get there and back… silly GPS got us lost. Typical when you’re driving around in small towns and through the hills of NY/PA.

Anyways, whenever I am home I try to read one of the physical books that my dad has on the bookshelf in his office. With my traveling year-round and living out of my Minaal backpacks, I don’t tend to travel with much.

This trip however, I saw two books that I hadn’t read in a few years… Tested Advertising Methods by John Caples and Ogilvy on Advertising. (I had Think & Grow Rich with me already)

The first one I’m reading is Tested Advertising Methods, and I wanted to share with you a little excerpt from it. Well, it’s more than a little excerpt. It’s a list of the 35 formulas for writing headlines, to help you with your advertising campaigns.

Headline formulas are selling ideas that have worked again and again in the past and can be expected to continue to get results in the future. For example, the formula “Begin your headline with the words ‘How to'” will probably last as long as advertising exists. Unless human nature changes radically, people will never tire of learning how to do the things they want to do and how to get the things they want to get.

Below is a list of the 35 formulas discussed in Chapter 5 of Tested Advertising Methods.

This list can help you in two ways:

1) as a tool to use when you need a headline in a hurry
2) as a stimulus to spur your imagination toward the invention of new formulas

 

  1. Begin your headline with the word “Introducing.”
  2. Begin your headline with the word “Announcing.”
  3. Use words that have an announcement quality.
  4. Begin your headline with the word “New.”
  5. Begin your headline with the word “Now.”
  6. Begin your headline with the words “At last.”
  7. Put a date into your headline
  8. Write your headline in news style.
  9. Feature the price in your headline.
  10. Feature reduced price.
  11. Feature a special merchandising offer.
  12. Feature an easy-payment plan.
  13. Feature a free offer.
  14. Offer information of value.
  15. Tell a story.
  16. Begin your headline with the words “How To.”
  17. Begin your headline with the word “How.”
  18. Begin your headline with the word “Why.”
  19. Begin your headline with the word “Which.”
  20. Begin your headline with the words “Who else?”
  21. Begin your headline with the word “Wanted.”
  22. Begin your headline with the word “This.”
  23. Begin your headline with the word “Because.”
  24. Begin your headline with the word “If.”
  25. Begin your headline with the word “Advice.”
  26. Use a testimonial-style headline.
  27. Offer the reader a test.
  28. Use a one-word headline.
  29. Use a two-word headline.
  30. Use a three-word headline.
  31. Warn the reader to delay buying.
  32. Let the manufacturer speak directly to the reader.
  33. Address your headline to a specific person or group.
  34. Have your headline ask a question.
  35. Offer benefits through facts and figures.

 

As a profession, advertising is young; as a force, it is as old as the world. The first four words uttered, “Let there be light,” constitute its character. All nature is vibrant with its impulse.”  – Bruce Barton

The important thing for you to do right now is to bookmark this page and come back to it time and time again before writing your headlines. This list of The 35 Headline Formulas of John Caples will help you out significantly with improving your headlines.

Read more in the book Tested Advertising Methods by John Caples

… and here’s a quick picture of my girlfriend and I at the wedding.
– Chris Hughes