Managing Your Online Reputation is an important part of doing business online.
In fact, your online reputation could be the deal maker or the deal breaker when it comes to someone doing business with you or not.
If you have a great reputation online, what do you think will happen?
People will be more likely to buy from you.
There are a lot of online business reputation management tools available today that can help you keep track of who’s saying what about your business. These are vital to the success of your business if you do any sort of marketing using the internet.
Let’s go through the process someone goes through before hiring you.
People log onto Google.com and decide to type in the name of your business. They see a few review sites pop up that post some not-so-flattering words about how an incident happened to a particular client. Something like “Dr. So and So was not the nicest person I’ve ever met and therefore you should go somewhere else”
Oh man, if someone reads that they probably will decide NOT to do business with you. In fact, they’ll probably look for the next best doctor who has only positive remarks made about him.
There are a variety of types of media that can be shared online that might not be flattering for your business.
- Unfair news articles
- Disparaging blog posts
- Exaggerated reviews
- Hostile forum comments
- Outdated legal issues
- Blatant smear campaigns
But what do you do about this negative press?
- Do Nothing
- Hire an online business reputation management company to fix it.
They show you what’s being said about your business and by who and they allow you to change it.