Chris Hughes

Author Archives: Chris Hughes

The ONE Thing Not To Do When Picking Your Logo

Choosing a logo can be a tough thing, but there is a RIGHT WAY and a WRONG WAY to get feedback on it.

f you’ve been in any Facebook groups for more than 30 days, you’ve most likely seen at least one person ask “Which logo do you like better?”

and you might think to yourself, oh yeah that one on the right looks better. I’ve been guilty of this myself in the past.

The thing is, 90% of the time the people who are asking which logo we like better aren’t selling products that we care about. In fact, most times these people have business ideas or product ideas that are flat out terrible.

Yet we feel its okay to let them know which logo we like better because as humans we want to be liked.

I know, this seems a little harsh but hear me out for a second.

Instead of asking a random group who isn’t going to be the people buying your product or service about your logo… you should ask the people who will be buying it!

Hmm, I guess that doesn’t seem as harsh as I originally thought.

Basically, you can set up a simple Facebook ad campaign for $20-$25 and target your specific audience that you’ll be selling to. Get feedback from the audience who will be buying your product.

They are the people who will be seeing it and using it. Why not ask them?

You can even throw in a 10% off discount code for the people who voted. You know, to build up your email list and get people pulling out their credit cards to buy the product!

Does that seem easy enough? Then the next time you see someone asking in a group, share this advice with them.

Keep Publishing, Even When It Looks Like No One’s Listening

Want to know something a little crazy? All of the videos you create starting today will eventually be a part of your story.

Chris Hughes here and in a few years, you’ll be able to look back in a few years and see just how far you’ve come. You’ll see some of the struggles you went through, but more importantly, you’ll see how you’ve grown as a person.

It’s hard to do. Especially at the beginning. It will seem like no one is paying any attention and that no one actually cares. You’ll have 3-4 views on your content. You, your mom and dad and maybe a friend who you asked to watch it.

…and then one day, you’ll see that you got 10-20 views on your video. More people are starting to see it. More eyeballs are coming to see you! To listen to you talk, and to learn from you. But, if you don’t put in the time now and publish your stuff, this will never happen.

It can be hard to do, especially if you’ve been publishing content for a while now. But you need to keep at it. You need to keep publishing your content because someday more and more people will be listening.

Related: Create Value = Making Money With Chris Hughes

Each of the people watching it right now is a life you could be impacting. Each of these people could tell one other person and your message could significantly change the course of people’s lives.

But if you aren’t publishing it, you’ll never have that impact. Don’t you want to be able to look back and see just how much you’ve grown and how impactful your content has been for other people?

Well, you need to keep publishing, even when it looks like no one’s listening.

 

How to Create a YouTube Channel and Rank Your Videos

how to create a youtube channel for business

So you want to learn how to create a YouTube channel and rank your videos? Well, you’ve come to the right place!

If you’re currently reading this article, I don’t need to tell you that video content accounts for over 74% of all online traffic, or that over 5 BILLION YouTube videos are watched every single day.

Go ahead and read that again if the size of that didn’t sink in the first time. When I first read those, I re-read that like 4 times. 74% of ALL online traffic and over 5 BILLION videos are watched every day.

This brings us to the next part. You know that YouTube is an important content tool for your business, and you’re ready to start leveraging videos to grow your own business.

In this article, I’m going to cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audience today.

How to Create a YouTube Channel

1. Create a Google account (if you don’t already have one).

To watch, share, create, and comment on YouTube content, you’ll need a Google account.

If You Don’t Already Have a Google Account

Go to youtube.com and click “sign in” in the upper right-hand corner. From there, you’ll be taken to a Google sign-in page. Click “more options”:

Once you click ‘Create Account’ you’ll just follow a few steps to create a Google account.

If You Already Have a Google Account

All you’ve gotta do is head to YouTube.com and click “sign in” on the upper right-hand corner. From there, you’ll get redirected to the same page as shown above, but you’ll get to select which Google account you want to sign in with.

At this stage, you want to make sure you are selecting the right account you want to be associated with your YouTube channel.

2. Optimize your YouTube Channel with brand details.

Once you’re all logged into your account, it’s time for you to go to the top right and click your picture (the one with the circle). This is known as your user icon. You’ll see a drop-down menu open up and then you need to click on “settings.”

how to optimize my youtube channel

From there, you’ll be taken to your account overview. Under “additional features,” click “create a new channel.”

The first account you’ll want to create is your Brand Account. It can honestly be whatever you want to name it, it doesn’t have to be the same name that you used to create your Google account. I do recommend thinking about your brand name prior to creating the channel.

For example, have a channel named “Gaming With Chris” would be much easier to remember for your future fans than something like “ChrisGames11892873Life” so keep that in mind when naming your channel.

how to make a youtube account for my brand

After clicking “Create” you might be asked to verify the account. This is done via text or voice call. Alll you’ve gotta do is enter the code you receive if this happens.

Once your account has been verified, congratulations! It’s time to start with customizing your YouTube channel.

3. Customize Your YouTube Channel.

There are a few key elements that you want to customize on your new YouTube channel:
1) Descriptions
2) Visuals

Descriptive Details

From your channel dashboard, click “customize channel.”

We will just do the fundamentals right now. After you click on the “customize channel” option, you’ll get taken to your basic channel. That’s where you’ll see the cogwheel over on the right side…

You’ll get this pop-up, where you should click “Advanced settings.”

Finally, we get to start entering some basic info about our new channel. We’ll start off with the country you’re based, and make sure that we add a few keywords that describe what our channel will be about.

This is also where we select whether or not we want it to appear as a recommended channel on other account pages. I always select yes for that.

It’s also within these settings that you can link an AdWords account, add a Google Analytics property tracking ID and make advertising selections.

Next, you’ll want to add your channel description and links. Back on your channel customization dashboard, click on the “About” tab.

This is where you’ll want to fill out your channel description (which I recommend optimizing so it’s easier for people to discover your channel). You can also add contact info and links to both your website and other social media channels. You can have up to five links here.

Your YouTube Channel Art

Your channel art is basically like your “YouTube home base” so you want it to accurately reflect that. Google has a ton of resources for content owners, everything from images to use, to image editing tools.

One big tip is to make sure you create a responsive banner that matches dimensions for various user experiences, like desktop, mobile, or TV.

Google has put together this handy image so we know the dimensions to use… (or you can hire someone to do it for you)

Source: Google

… as well as this video explaining it:

 

Be sure to upload your profile photo as well. If your channel is linked to a Brand Account, as we showed you above. After that, you’ll have to update the image that’s in your “about me” section on your Google account as well.

When you click “change” under your profile icon, you might see this message:

If you see this, click on “Edit” and then you’ll be able to edit your Brand Account info. This is where you’ll be able to change your profile photo, the same one displayed on your YouTube channel.

The recommended image size for this is 800 x 800 pixels.

Next up, you’ll want to add your channel art, which is basically just a banner image.

How to Add Videos and Optimizing Them For YouTube Search Traffic

Since you’ve optimized your channel to make it easier to discover, that is still just the beginning.

Once you begin adding videos to your channel, you’ll want to make sure that you follow these simple tips to improve your chances of being discovered. Remember that YouTube is a search based network, so a lot of the content that you create should be based around answering questions that people have within your niche.

A little cheat here for finding what people are searching for within your niche is to use the tool Answer The Public to find common questions that people are already asking. This is a great way for you to shortcut your path to success on YouTube.

Here’s a perfect example of me using that exact tool while I was creating this article. I typed in the question “How to Create a YouTube Channel” and this is the result it gave me.

Now that might seem a little intimidating at this stage. There’s a ton of different searches that people are doing just for “How to Create a YouTube Channel”.

Here are just a few of the questions that I could create YouTube videos around:
– How to Create a Channel In YouTube
– How to Create A YouTube Channel for Business
– How to Create a YouTube channel for My Business

What you can do is take 1 video and record a video answering that exact question. Repeat that for the next 30 days and you’ll have 30 pieces of content that help solve people’s problems and bring you more visitors to both your channel and your sales funnels.

Let’s talk about the key aspects of your video

  1. Title – The title is the first thing that people will read when they are browsing the search results. You want to include the target keyword in the title, along with having the title pique the interest of the viewer.
  2. Image – The thumbnail image that you use should be relevant, and most of all pique someone’s curiosity so that they will click through to learn more.
  3. Description – Your description should be an extension of the video. While people come to YouTube to watch video content, the search engine will read this information so you want to make sure that what is written in the description is useful to the reader. I recommend linking up to a few different videos that are on your channel for people to learn more. You can learn more about this in the Video Ranking Club Course.
  4. Tags – Tags are a simple way for your viewers and for YouTube to understand what your content is going to be about. Use relevant tags though, it’s not worth it to try to game the system. Google may actually penalize you for using tags that aren’t relevant.
  5. Category –  YouTube’s Creator Academy suggests that marketers “think about what is working well for each category” you’re considering by answering questions like:
    • Who are the top creators within the category? What are they known for, and what do they do well?
    • Are there any patterns between the audiences of similar channels within a given category?
    • Do the videos within a similar category have share qualities like production value, length, or format?

So that’s it! Now it’s time to start creating YouTube content that helps solves problems for people within your niche!

If you want to learn the entire system that I use to create and rank YouTube videos, I highly recommend getting a copy of the Video Ranking Club training course by clicking here.

What Is a Reverse Squeeze Page?

reverse squeeze pages

If you’ve been involved in any type of online marketing, or digital advertising, for any period of time you’ve heard of a squeeze page.

You know what they are. You probably can spot one from a mile away by now, but have you ever heard of a reverse squeeze page?

What Is A Reverse Squeeze Page?

A reverse squeeze page has a few different styles, and doesn’t fall under the “one size fits all” category. You want to use a Reverse Squeeze Page Funnel to give before you take. Give away some of your best information and items before asking for a visitor to optin. Then, ask customers to “optin for more” after they watch the video.

This is helpful when you need to drop your customers walls quickly since you’ve already contributed to your ‘relationship’ with them. Usually, you’ll have a lower conversion rate than a traditional Squeeze Page Funnel, but the quality of the leads will be much higher. The Thank You Page is used to give more information and Share with their friends.

Here’s a great video explanation from Justin Brooke over at IMScalable

How To Implement The Reverse Squeeze Page

Now, this is the part where people tend to get caught up, and just move on to what they’ve always done. The good ole action steps!

You want the first page to be fairly short, with just a button to click in order to get the reader to continue reading. You can look at it as the article teaser, something that gets the reader to want to read more. Guess what’s next? That’s right, some more content to help the reader learn with yet another little call-to-action to keep reading.

It’s kinda like those “choose your own adventure” books that we read when we were kids. We’re in charge of whether or not we want to continue.

So after you spend some time reading and learning, and investing your time in what is being taught… you come to a roadblock! You need to be a subscriber in order to finish the article. You’re already hooked and the content creator has got you wanting more, you’re excited and then, you need to subscribe if you want to read the rest of the article.

Whoa, how cool is that?

Guess what… you can do the same thing with videos!

We actually were able to secure a couple “Done For You Reverse Squeeze Page Funnels” that you can claim your copy by clicking here.

What Are The Advantages of The Reverse Squeeze Page?

One of the biggest advantages is that you are giving value to your viewers up-front. If you are marketing to a cold audience, this is a great way for them to learn about you and your brand. It also makes it easier for you to share good content with your audience. Instead of promising something to a cold audience (who doesn’t know, like or trust you yet) you are giving them something up-front.

Think about a typical squeeze page. You basically are just saying “trust me, behind this imaginary door there’s something you’ll LOVE!” and a lot of the time people will give you a fake email address because they don’t know who you are or why they should even listen to you.

The only reason they give you an email (sometimes fake) is that they just want that FREE thing you told them about.

How Reverse Squeeze Pages Get More Qualified Subscribers

By switching up your style of capturing leads, the dynamic changes because the person actually WANTS to be a subscriber. They don’t feel forced to give up their email address just to see what it is you have, you’ve already shown them something they are interested in and provided value. Now, they simply want more of it!

You’ll notice that you get a lot less fake email addresses and that your email response rate will go up because these people actually want what you’re offering.

What next?

One of the forms that I like the most and I learned from the guy who taught me this concept. Russell Brunson who owns Clickfunnels.com great amazing marketing funnel software.

And in his book – The Funnel Hacker’s Cookbook he taught me this concept.

clickfunnels

April 14, 2018

How To Achieve Your Goals – The 3 Step System To Achievement

science of achievement

Goals can sometimes be difficult to achieve, right? Well, that used to be true until you learn this 3 step system to achievement.

Ever wanted to learn how to achieve your goals?

The problem is that you might struggle when it comes to actually achieving them. That tends to be a common problem when it comes to achievement.

Most people when planning their goals simply see is a “success event” where they suddenly come across a ton of money, which to them means they’re now living the “good life”.

That’s about as specific as the average person will get. They will think “I’ll have so much money, and I won’t have to work at this crappy job or in this crappy apartment anymore”. That’s it, if you were to ask them any further details about that moment or how they could get there, they won’t be able to tell you.

I was that way too, I simply thought it would just miraculously get better.

There is a better way!

Here’s a few questions to get you on the path to achieving all your goals.

  • How much money will you be making?
  • What will you be known for?
  • Who would be your ideal customer?
  • What will your product be?
  • How many customers do you need to reach your monetary goals?
  • Who needs to support you to reach your main goal?

The good news…

There is a 3 step system to achieving those goals you set.

(watch the video)

The first step is to get specific with what it is you actually want. Most people when setting goals choose to set fairly generic goals, instead of being specific. For example, people say they want to “earn more money” but if they were given an extra $5 right now, that wouldn’t quite hit the spot.

See where the problem is? They aren’t specific about what that goal actually is. Instead of just saying they “want more money” they should state that they’d like to “increase my monthly income by $5,000 by July 10”.

That way they know what they are going for, and they are more likely to achieve it.

After that is the step where you set an action plan towards achieving the goal. You know, the step where you actually set up the pan to achieving your goals. This is a sticking point for a lot of people, because they get intimidated by large goals they might have set.

example: goal of losing 30 pounds, but focusing on the 30 pounds instead of losing 1 pound a week.

And finally, the last step… the last step is simply putting in the work every single day on the daily steps.

That’s right, taking action! This is another difficult step because you won’t just immediately accomplish your goals. They don’t just miraculously happen. You need to put in the work, every.single.day.

 

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