3 Reasons Quality Backlinks Are Better

I was doing research on the importance of backlinking and was going to determine the top 3 reasons that quality backlinks are better than a large quantity of backlinks that aren’t quality.

Here’s what I’ve found:

1) Quality backlinks are ranked higher through the Page Ranking system Google uses. A PR1 website is not a quality site to be linking to, although it may increase it’s PR in the future. At all times, if you can get backlinks from PR 6-10 websites, your site will ultimately rank up higher.
2) If you have a ton of backlinks from irrelevant websites, this actually does more harm than good for your site. Therefore, don’t buy packages that try to sell you 100+ backlinks unless they are relevant sites and provide you with a linkback from a PR website of 6 or above.

(Example: You have a marketing website that’s linking up to porn websites for backlinks, which is a typical scenario for mass linking campaigns. This harms your SEO in the long-term because it’s irrelevant sites linking to yours. The better way to do this is develop relationships with 10 marketers in your niche and do a link-for-link exchange. This shows up as a marketing blog linking to another marketing blog and looks good in Google’s eyes)
3) Google is working on a patent that will deal with the popularity of sites that are being linked to & how trustworthy a site is that you link to from your own website.

What does this mean for you? This means you could possibly get into trouble for linking to a bad site.

To prepare for this now we should chose relevant sites to link with, sites that don’t have an enormous amount of outbound links on a page and ones that don’t practice bad SEO techniques. By doing all of these things we can reduce the risk of having our reciprocal links discounted.

If you’d like to read more about the importance of backlinking, I provide another article here: http://whoschrishughes.com/backlink-importance

Please feel free to share if this helps!

Chris Hughes

Chris loves learning, going on adventures, surfing and having fun. Chris on Google+

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Dewane Mutunga - May 3, 2010 Reply

Very helpful, it reiterates the “quality over quantity” adage. It also showed me that I had the PR thing all wrong! Thought PR 1 was more desirable than PR 6. Thanks again for the insight! lol

Dewane Mutunga - May 3, 2010 Reply

Very helpful, it reiterates the “quality over quantity” adage. It also showed me that I had the PR thing all wrong! Thought PR 1 was more desirable than PR 6. Thanks again for the insight! lol

Chris Hughes - May 4, 2010 Reply

thanks dude. I'm glad it can help 🙂 I was surprised when I first learned that a PR of 10 was the best, I thought it should have been the other way around…oh well, we've gotta abide by google's rules :-p

daveanddawncook - May 5, 2010 Reply


Great information and thanks for sharing. I had a thought about this in the past and while I was reading your post and want your expertise opinion. Would creating a list of links (All TSA Member Links) from the tribe on our sites be a Pro or a Con? I know having backlinks having others links direct to your site is a good thing but, would this be good?

Thanks for your advice in advance!
Dave and Dawn

gavinmountford - May 5, 2010 Reply

Hi Chris,

There are many packages online that promise a lot of backlinks very quickly and that is bad for SEO. Google takes into account the quality of the link as you said, not the quantity. Also they take into account if it's a one way link, link farm, unique article backlink and many other factors when ranking you.

Unfortunately we don't know exactly how Google ranks blogs and content because they are changing all the time, but it's still fairly easy to work out.

Gavin Mountford

glynahumm - May 5, 2010 Reply

Chris – Thanks for this info – I never really looked at backlinks in this way. I thought they were all helpful.

kboode - May 5, 2010 Reply

If we would all have the same list on all our sites, it would actually be a con. Here is why: links are a measure of the popularity of a website. The reason is that people will be inclined to link to a site if they feel that that site adds value for their readership. However, Google knows that there are a lot of link swaps happening, that are in no way a measure of quality. That is why reciprocal linking could work against you. If we all have the same list it would be even worse. Google will figure out in no time that we are all showing the same links on our sites. Hope this helps.

kboode - May 5, 2010 Reply

Hi Chris, I have studied backlinks quite a bit over the last several years and I bag to differ with the statements in your article. First of all a PR1 site can be of high quality, it can be simply too young to have an established reputation. As you say it may increase in PR in the future. More importantly, having one-way backlinks from lower PR sites is NOT harmful. You are correct in the fact that they are not as effective as links from higher PR sites, but if we all only focused on PR 6 or higher, no new sites would ever be able to get a PR6. After all, it takes links to achieve that kind of rating (amongst other things).

Links from irrelevant sites are NOT harmful, they are just not as effective. It is always better to have one-way links from highly relevant sites with a high PR, but that does not mean that other links are not welcome. This is a wide spread misconception.

Your suggestion to develop relationships with 10 marketers in your niche and exchange links is in my opinion the wrong approach. This will create reciprocal linking, which Google nowadays recognizes as a marketing technique.

Chris, I thought I would give you my view even though it is different from yours. I thought it was important for people to see that there are different opinions on backlinking.

Val Wilcox - May 5, 2010 Reply

Hi Chris,
I am a bit curious about this info. I agree with kboode in that to ignore lower rankings or no ranking sites does not set well with me. Everyone starts somewhere and bloggers should be known as givers, not takers. My site has already ranked 1/10 & this was accomplished through many ways, some of which I am not even sure of.

Remember, people are behind each and every site, not just numbers and words. 🙂

lindagrace - May 5, 2010 Reply

Thank you Chris! I never read a post you've written without learning! I'm off to the next one!

rebeccahappy - May 5, 2010 Reply

I like the discussion here and I know a little bit more from it. My question would be that in knowing this why would you belong to a tribe then if you thought it was harmful to you. I think that as Karin says it is not quite as black and white.If you look at tome very successful blogs they have all kinds of back links coming and going. If you go into a local community you will find that that because the town may be somewhat smaller more of them actually meet face to face so then become avid readers of certain people's blogs with sharing and guest writing and back linking. Some then become very successful blogs in terms of PR rankings.

karatedar - May 6, 2010 Reply

This is a new approach to backlinks. I've always thought that backlinks were powerful (excluding x-rated sites of course) and the more the merrier. Hmmmm … guess it is time to do more research? Wouldn't you want to link to an up and coming site?

Edward - May 7, 2010 Reply

Great post my friend. Valuable information for sure. I am still a newbie when it comes to Google and how to organize and position your blog for ranking. Time to start sharing some links.

Make it a great day!
God Bless,

brucebackman - May 7, 2010 Reply

Interesting discussion…I believe it is important to get quality back links for sure. How it all plays out is not something I know enough about. I do know that I have been able to get very high rankings in google on a regular basis based upon the traffic I get from them. Some of it is from back links for sure…but there is so much more that goes into it. So my question is…how much do we need to stress over whether or not there is too much link swapping going on? Does google really have a bead on that at the moment…or should we concentrate on simply getting as many quality back links in place as we can…and then as many back links period as we can? Anyone know the answer? Is there a simple way to look at it all?

Chris Hughes - May 7, 2010 Reply

You are right about the PR1 sites being in the beginning stage and they need to be linked to in order to be developed. I figure that it's best to focus on the higher PR sites if we can when developing the sites. The reasoning behind my thinking for this is that I like to do as much as I can in as little of time as possible. Focusing on the higher PR sites seems like a better time investment for me, but if I was having someone creating backlinking campaigns for me, I would love to have them do all types of sites (PR1-10) because the lower rankings could/will improve over time.

I'd love to chat with you more and maybe write a guest post on my blog explaining some more of your expertise to share? I'm still relatively new to backlinking and you are an expert. I'd much rather have your research shared as I am in no way an expert in this topic. Would you be interested in doing something like that in order to better educate my blog followers?

Chris Hughes - May 7, 2010 Reply

Hey Bruce, great question…I'm going to see if Karin would be able to help out here and bring her expertise to the table.

As for me right now I am trying to concentrate on getting as many relevant and quality backlinks as I can. But, it's an ever-evolving system and I'm unsure about where it's going to go in the future…

Chris Hughes - May 7, 2010 Reply

If you need any help Edward, I'd check with Karin (Karin Boode) and hopefully she can help shed some light on this topic for us all 🙂

Chris Hughes - May 7, 2010 Reply

Darlene, I'm still going to be doing more and more research on this and hopefully will be able to shed some more light on this in the future 🙂

Chris Hughes - May 7, 2010 Reply

Thanks Rebecca, I'll hopefully be learning more and more…the tribe has definitely helped with getting more website traffic for me, but I am unsure about the benefits/downside of using one…more research will definitely be in my future for this.

Chris Hughes - May 7, 2010 Reply

Hey Linda! I'm glad that my posts help 🙂 Is there anything you want to learn that I can have as an up & coming post?

Chris Hughes - May 7, 2010 Reply

You're right Val! I've just been trying to focus on linking to higher PR sites although I do link up with lower sites for bloggers who I know are creating valuable content…it's a learning process and i'm hoping Karin can help me out with clarifying this and answering some more questions about this 🙂

Chris Hughes - May 7, 2010 Reply

Glyna thank you, I'll hopefully be learning more from Karin and then can shed some more light on this for everyone.

Chris Hughes - May 7, 2010 Reply

Thanks Gavin, I'm hopefully going to be learning more and more about this and I hope to share this information with everyone as I learn it. I've been focused on the quality links so far, but I'll need to do some more research and see how it affects different sites rankings by using lower PR sites as well…it's a never ending process of learning I feel 🙂

Chris Hughes - May 7, 2010 Reply

Thank you Karin! 🙂

kboode - May 7, 2010 Reply

Hi Chris, my respect for you grows by the minute (and it was quite high already!). You wrote an article about a very important topic. When you get questions you cannot answer with complete certainty you say it out loud, rather than giving the wrong answer. I wish every body would do that. More power to you.
It will be my honor to write a guest article for you about backlinks and I am available to chat with anyone who has questions.

Chris Hughes - May 8, 2010 Reply

Thank you Karin 🙂 It's impossible for me to know everything, but I try to surround myself with people (like yourself) who are experts and can help me learn more about the subjects/share their expertise. I appreciate you taking the time to help me out and I can't wait to have you featured on my blog and teaching my readers 🙂

Chris Hughes - May 8, 2010 Reply

Thank you Karin 🙂 It's impossible for me to know everything, but I try to surround myself with people (like yourself) who are experts and can help me learn more about the subjects/share their expertise. I appreciate you taking the time to help me out and I can't wait to have you featured on my blog and teaching my readers 🙂

buy backlinks - May 27, 2011 Reply

Freakin’ A Chris, this is a great article. And so agree. Quality links are so much more important that “quantity”.

Chris Hughes - May 27, 2011 Reply

thanks man

Kemooii Curtson - July 2, 2011 Reply

Impressive Idea, Thanks for the tips Chris, it helps a lot.


Frances Davis - August 10, 2011 Reply

Thank you for another excellent post. Maintain the good work.This is so great that I had to comment.

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