What Does Your Logo Tell Your Audience?

london symphony orchestra logo

I want to give you a sort of challenge right off the bat to get your mind in the right state to read the rest of this article..

What do you see here?

london symphony orchestra logo

 

Image Source: 21 Famous Logos with Mind-Blowing Hidden Messages

 

Do you see the letters LSO? This is the logo for the London Symphony Orchestra and appears to be just the letters LSO.

But, if you look closely enough you will recognize that there is actually something a little deeper than just the letters…

Do you see a conductor with a wand?

Ahh, now you probably see it. How crazy is that?

Now I’m going to guess that you are thinking about a logo that you have seen that you noticed a little hidden meaning in.

There are many logos out there that have similar little subconscious effects on your mind, just as this one from the London Symphony Orchestra does. Think about the last time you saw a FedEx truck drive by you. I know for me, I always see that little arrow inside of the logo that’s ALWAYS pointing forward. Whenever I see this, I immediately think that these guys are on a mission and are constantly moving forward.

fedex2

What does your logo say about your business?

I’m sure that when you were starting your business you might have gotten hung up on what to do with your logo.

What colors should you use, what type of font, etc etc. I know when I was getting the logo created for my business, Brain Smart Success, I had a little idea within my head but wasn’t 100% sure on it.

I also realized that logos and graphic design work is not anywhere close to the stuff that I am good at. So what did I do?

I hired experts to create the logo for me. I went to LogoNerds and had them create me a logo and they let me choose what I liked and didn’t so that we could correct it and make the logo something that I truly loved.

Take a look at the Brain Smart Success logo…

brain smart success

 

My goal with this logo was to get people immediately thinking about how the brain affects your life. That’s why we had the brain connect into the face. I personally believe that our thoughts influence our reality and the brain is one of the most powerful tools we have access to… which means it controls all aspects of our life.

Also, the tagline is “More Success, More Fun” because we realize that when you get more success, it puts you in a position to have more fun with your life.

Now I want you to think a little bit about your brands logo.

What is it telling your future customers?

Is there any meaning behind the brand name or is it just something that you thought sounded good so you created a company around it?

Is there any subtle hints pointing at what your business does from within the image of the logo?

While you may not have anything subliminal in your brands logo, just be aware that some brands are using this as another form of spreading their message across. To me, I think that is awesome because it further solidifies the brand in our minds and makes us remember it.

I want you to leave a comment below if you’ve ever spotted a subliminal message in any marketing and what logo/business it was so I can look at it and see if I can find it as well!

 

 

 

 

Chris Hughes

Chris loves learning, going on adventures, surfing and having fun. Chris on Google+

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