Business is often boring. You are well aware of this if you have ever met a typical business-man or woman. It’s got to be this way and not straying from this path.
Well, in my opinion this is BORING. I don’t like boring things, I don’t know about you. If something isn’t fun, I just don’t do it. Simple as that. By the way, I love my life.
I want to release a secret to you that many successful people realize.
Develop and build your business’s personality that stands out. People want to buy from people.
This is Maverick Rule #26 from Yanik Silver’s “34 Rules for Maverick Entrepreneurs: Make More Money, Have More Fun & Give More Back” book. If you don’t have this book yet, get it. You can get it here –> http://www.internetlifestyle.com/blog/ramblings/33-rules-for-maverick-entrepreneurs/
I deal mainly with online marketing and working with offline businesses to take their business online and one thing that I’ve noticed when I go to help these people…. their website bore’s the crap out of me. I’d literally rather write “I will not have a boring website” on a chalkboard 300,000 times than stay another 2 minutes on their site. (actually I’d just leave their site)
When I’m on these websites I have no idea who the business owner is and I really don’t build a connection with them. In fact, it’s so impersonal I feel like i’m trying to communicate with a computer. I’d rather deal with a person than a computer… how about you?
One thing about having a personality is that it creates a bond with your customers. It forms a relationship and the Know, Like & Trust Factor goes up in your relationship! You know what else happens? It creates a fun environment for people doing business with you. It makes them ENJOY the time they spend with you and the product/service you provide.
How Can I Make My Personality Show?
The thing about this question is that it’s really easy. It’s so easy that you can use a camera and YouTube to share your personality in about 20 minutes! With Web 3.0 we’re able to share ourselves like never before. In my videos, I’ve started to share myself with you a ton including my crazy blue hair that I wear for all Duke basketball games 
I’m a little crazy. I do some random things that I find really fun and people seem to respond to it in a great way. It’s crazy how the Universe attracts people to you that are like yourself. I’m crazy passionate about business and marketing and let my passion out when I’m on video or when I’m writing an article.
The Cool Thing Is That You Can Do This Too
You can do the same thing, I juggle so I include that in some videos to share with people my “personal” self as well.
Having a blog is one of the best things you can do to share yourself and your personality with others. I’ve shared a ton of things on this blog and will continue to, I’m growing everyday and the experiences I have shape me into the person I’m becoming. I want to let you know who I am and what I’m all about so that we can develop a relationship, whether it’s me helping you, you helping me or just having a great friendship I am interested in YOU.
If you don’t have a blog, go get a free self-branded wordpress one at http://bit.ly/6yv6V4
This Might Not Be For Everyone
You might be very uncomfortable with sharing yourself with others, but if you are in business you are going to need to learn how to adapt to this new way of doing business. We’re no longer in the age of business being separate from personal. Everything we do is being shared on Social Networks. What’s the point in hiding who we truly are? I find that life is more fun and more profitable when we are open and honest about who we are AS LONG AS we provide exceptional content and value when doing business.
Creating personality is a key aspect of bonding, of creating zealots for your business and creating more profits for your company.
If you want to be a truly successful Entrepreneur, you need to let your personality shine. Simple as that.
