So I got back from Freedom Fast Lane Live the other day and am really impressed with what Ryan Daniel Moran put together.
I usually tend to ignore the “live events” that people within the Internet Marketing community put on. The reason is that most of the people who are at the events are frauds and the speakers at these events tend to make their money by either speaking at these types of events, or selling people products about “how to make money online”.
Yet, most of them have never actually built up legit businesses in the real world.
You know, like solving a problem within a niche and creating a business out of that. Solving real problems and providing terrific solutions for the customers within the niche.
Freedom Fast Lane Live had a terrific group of speakers and the caliber of people who I met at the event was very impressive.
The majority of people at this event started off with physical products and using Amazon as a launch platform. Some of them are doing great things with that model, and others I met were just getting started within that model and looking for further coaching and guidance.
I personally haven’t done anything with Amazon fulfillment except for the 6 or 7 books I’ve written and sell on the Kindle, so it was interesting being around a different group of people than I was used to.
The biggest reason I decided to attend this event was because one of my best friends called me up and told me I should go. So, I bought my ticket and decided to go. Thanks Brendan.
Cole Lundstrum, Chris Hughes and Brendan Wenzel at Freedom Fast Lane Live 2015 Austin
Cole is the owner of Shirt Agency , who create fantastic custom t-shirts, hoodies, and more! Shirt Agency prints and ships beautifully screen printed apparel all over the country from Los Angeles. He’s a great friend of mine and I was stoked to be able to hang out with him and talk shop while in Austin.
Jesse Elder and Chris Hughes at Freedom Fast Lane Live 2015 in Austin, Texas
Who is Jesse Elder?
When I was browsing through the list of speakers and saw that Jesse Elder would be speaking, I honestly got super stoked.
He’s someone who I had seen his name around the Internet quite a bit and it seemed like everyone who spoke of him, spoke extremely high of him.
After doing a little bit more research and listening to some of his YouTube videos and seeing what he does, I knew that I would have to meet him at some point. (This was months ago when I started learning about him)
So when I saw his name on the speakers list and that he would be opening up the event with a talk on mindset, I knew the investment was a wise one.
Here’s a few of my key takeaways from his talk that you may find valuable.
- “Confidence is the electricity of life”
- “Always look forward, measure backward.”
- “Progress only exists behind you.”
- “There are no problems, simply puzzles waiting for your genius to be applied”
- “What you appreciate, appreciates.”
- The only way I can have impact is if my shit is together.
- Energy cannot be destroyed, it just changed form.
- “Appreciate Everything, Need Nothing, Have It All.”
The last thing and also most important thing I got from his talk was the idea of Active Appreciation.
Everyone speaks about the idea of being grateful for things and showing gratitude for everything you have in life. The idea of active appreciation is basically taking time to look at what you already have and feel appreciation for it.
Personally I sometimes feel a little weird when the alarm on my phone goes off at 12:34pm everyday and the message “What are you grateful for?” comes up and causes me to think about what I’m doing at that time and take the time to acknowledge it.
From now on, I’m going to understand that it’s actually the appreciation of what I have that is what truly makes the difference.
It’s subtle, but makes sense to me.
Listening to Jesse was honestly awesome. After meeting him and chatting with him out in the halls, and seeing him out and about in Austin I am extremely happy to have met him.
Here’s Jesse’s own definition of himself, http://jesseelder.com/who-is-jesse-elder/
Pat Flynn and Chris Hughes Freedom Fast Lane Live 2015 Austin Texas
Pat Flynn is the owner of SmartPassiveIncome.com and started off his speech with a quote that I really love.
“Whether you think you can or can’t, you’re right.” – Henry Ford
Pat’s talk was centered around the “Million Dollar Pyramid” of turning a casual audience into a group of raving fans over time.
He spoke about the process of taking people from a casual audience, turning them into an active audience, then turning those people into a connected community where they identify themselves as fans of something and then turning those in the connected community into raving fans.
The information he shared in this has already led me to reading through a new book, Ask by Ryan Levesque.
That book is great for anyone interested in email marketing and learning how to survey your audience to learn how your community speaks in order to better communicate with them and thus provide better solutions to their problems.
One concept that really stood out that Pat said was to give out small, quick wins for people within your first email in order to get them hooked on learning from you. If you can provide someone with a quick 3 minutes or less thing that provides a quick solution or win for your reader, they’re going to keep coming back and looking for more from you.
It’s a very simple concept that is often overlooked when we think about just getting the money. I’ve been guilty of just selling hard right off the bat in some niches I run in, instead of providing these quick wins up front.
Here’s an example used: for someone with a fitness goal of losing 30 pounds, teach them how to lose 1 pound first.
Pat has been someone that I had followed for a few years. The idea of “smart passive income” is just brilliant. He provides amazing content on his site and if you’re looking at getting started with the idea of making money online, he’s got great resources that will help you.
He’s super down to earth too.
Ryan Deiss and Chris Hughes Freedom Fast Lane Live 2015 in Austin, Texas
Ryan Deiss is insanely smart and is the man behind Digital Marketer and a few major brands online.
His talk was all about actionable items and is very similar to the teaching style of his on their site. One of the first things he said was the first question to ask when starting a new business: “How are we going to make our first sale?”
…the thing is most people I’ve met who do Internet Marketing forget that selling is the life-blood of business. Ryan gets it.
Another golden nugget I learned from his talk was to look at our potential customers as an empty bank vault, and our job as marketers is to make deposits of relational equity into our potential customers accounts. Our job is to fill up their vaults with useful information and when we go about the process of selling prospects a product, we’re simply making a withdrawal from the account we have helped them build up.
This viewpoint basically means that it’s our duty to provide great content and solutions in advance to asking for cash money from them. There’s nothing wrong with making a withdrawal if funds are available, it’s simply how life works.
Another major take-away from this talk was the idea that the goal initially for cold prospects isn’t to convert them to customers, but to indoctrinate them first.
- teach (a person or group) to accept a set of beliefs uncritically.“broadcasting was a vehicle for indoctrinating the masses”
synonyms: brainwash, propagandize, proselytize, reeducate, persuade, convince,condition, program, mold, discipline
While that word may seem a little weird to hear, it makes absolute sense. We teach our prospects to accept our set of beliefs. We do need to be careful to not abuse the power we have and to only use it to bring our prospect to a better place in life. So remember that.
Ryan also taught me a formula for doing this, but I’m not going to give you everything for free 😉
After Ryan’s speech I went out into the hallway and had a chance of meeting him and chatting 1-on-1 with him for a while. He is brilliant with the way he understands business and it’s very impressive how his mind works. If you have a chance to listen to him speak about business, you should.
Who else spoke at the event?
I have a notebook full of content that I learned from the event and don’t want to share it all because you would be reading for the next few hours.
Plus, the real benefit of these events is that you can connect with the people attending and become friends with them.
Growing your network is one of the most important things you can possibly do for yourself. Getting around people doing better than you and people who are achieving the success that you desire will help you achieve your goals quicker.
Your personal network determines a lot in your immediate life. That’s why I highly recommend attending certain events and spending time with people who you admire. Pretty soon, they become your peer group.
I’ve been very particular about the people I let into my circle and it’s not often new people are allowed in. My mind operates at a certain level and I want my friends to be thinking similar if not bigger than I am.
It’s all a part of my personal journey to grow as an individual and have a larger impact on the world over the course of time I’m a part of it.
Other speakers who were at the event include: