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Small Business Owners

Purple Cows and Outrageous Advertising?


“A remarkable product or service is like a purple cow. Brown cows are boring: purple ones are worth mentioning. Those ideas spread; those organizations grow. The essence of what’s happening in the market today revolves around creating purple cows”-Seth Godin, TRIBES
You may or may not have had the time to learn about Seth Godin or [...]

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People Buy You With Their Eyes…


I’ve got a little thing that struck me by surprise…
PEOPLE BUY YOU WITH THEIR EYES! A little example here that I got from the book “You,Inc” by Harry Beckwith, and Christine Clifford Beckwith:
a presentation of a commercial to a group of small business owners. The commercial stressed three times the bank’s point of difference: the [...]

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