Over 90% of the small business websites on-line are wasting their money on their websites. The reason is that they have a billboard-type website instead of a direct response website! Are you currently leaving money on the table with your website? This post will help you convert that web traffic of yours into paying customers!
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Keeping a close eye on your competition is typically thought to only be something to worry about when you’re a “big dog”. The majority of the top Fortune 500 companies have entire departments that are devoted to competitive intelligence keeping track of their competitors. As a small business owner, you probably have been put off [...]
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“A remarkable product or service is like a purple cow. Brown cows are boring: purple ones are worth mentioning. Those ideas spread; those organizations grow. The essence of what’s happening in the market today revolves around creating purple cows”-Seth Godin, TRIBES You may or may not have had the time to learn about Seth Godin [...]
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I’ve got a little thing that struck me by surprise… PEOPLE BUY YOU WITH THEIR EYES! A little example here that I got from the book “You,Inc” by Harry Beckwith, and Christine Clifford Beckwith: a presentation of a commercial to a group of small business owners. The commercial stressed three times the bank’s point of [...]
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