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Purple Cow

Purple Cows and Outrageous Advertising?

December 8, 2009

“A remarkable product or service is like a purple cow. Brown cows are boring: purple ones are worth mentioning. Those ideas spread; those organizations grow. The essence of what’s happening in the market today revolves around creating purple cows”-Seth Godin, TRIBES You may or may not have had the time to learn about Seth Godin [...]

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