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The Law of Authenticity

by Chris Hughes on February 1, 2010


“The most valuable gift you have to offer is yourself.” The fourth law of stratospheric success. As a salesperson, we were probably told to “step outside of your comfort zone.” I know that when I first got started and was cold calling, I sure wasn’t acting like myself… I was all hesitant and nervous because [...]

7 Critical Steps of the Buying Process

by Chris Hughes on September 19, 2009


There are 7 steps that your customer goes through in the buying process. Sometimes, the process is impulse and the sale is quick…othertimes it seems to drag on forevvverrrr You need to remember that you are NOT in control in this situation, sad but true. Whoever your prospects and customers are, that’s where the control [...]


One of the biggest secrets to success online is in one word…. that word is Authority. Do you know what authority is? Basically it’s just knowing what you are talking about and having the ability to express it to others in an easy way. So what is the key to this? Something that held me [...]

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