Marketing Lessons on the beach

Chris Hughes in Costa Rica

A few days ago I woke up in Guanacaste, Costa Rica and looked out the window of the place I was staying to see a beautiful site…

Chris Hughes in Costa Rica

 

Upon waking up my friends and I decided to walk along the beach at Langosta where I was staying to the beach at Tamarindo which was about a 20 minute walk down the beach. We hiked over some rocks, through a trail overlooking the water and then eventually back down onto the beach. While we were walking and just chatting a bit about life, happiness and how we can create more things of value for those around us we decided to stop at a little restaurant on the beach since the waves didn’t look too big yet.

We had originally left the house so we could surf, but it was breakfast time so we stopped to get some grub.

Upon walking into Nogui’s we saw some friends sitting down having some fresh coconuts so we sat down at a table next to them. Our one friend Matt runs a business down there where he does different types of fishing trips for tourists, so we got talking a little bit about business and how he had just signed up a group to go on a boat tour later that day…while he was sitting there having breakfast.

We got to talking about how businesses run and operate a little bit differently down there than in a busy city in the states. Typically a business owner in the states would be working all day in their office, buying advertisements and paying for different TV commercials to differentiate themselves from the other businesses.

Down in Costa Rica, Matt had simply started a conversation with these guys sitting at a nearby table to chat a little about what they do and what they were planning on doing while down in Costa Rica.

They had said they were planning on doing some canopy tours, surfing a little bit and really wanted to go on a surfing boat.

ding ding ding, a fresh lead for Matt.

Because Matt had been engaging in conversation with these guys and was trying to ultimately help them find good things to do and good businesses to do these activities through, he ended up booking a tour later that day that would make him money. He probably wasn’t planning on booking a tour that morning at breakfast, but because he was outgoing and trying to help some tourists he ended up making some money.

This does happen from time to time in the states, but the way it happened in Costa Rica was something that really resonated with what I had learned at a seminar I took while down there visiting.

Give value, help others and be a good person.

Matt’s original goal of the conversation was just to have a good little chat with some guys and see if he could help them out in any way. He is a local so knows his way around and has something of value to add (his knowledge).

What’s fascinating about this is that Matt was not trying to get anything from these people. He wasn’t doing an in-your-face hard-sell trying to force these guys to buy a fishing tour that they didn’t want.

He simply chatted with them, probably cracked quite a few jokes because he’s a funny guy, and ultimately wanted to help make their experience better.

This led to a conversation that naturally flowed into them wanting to buy a tour from his company. Pretty cool, right?

It’s amazing how simple it can be to find leads to grow your business when you are focusing on genuinely helping people out and not worried so much about the money. The money just seems to follow when you are providing value without expecting anything in return.

There seems to be different lessons I am learning everyday that are helping me grow my business faster than ever before.

If you’d like to start your own business doing online marketing and be able to travel the world, you can get started for only $25.

Chris Hughes

Chris loves learning, going on adventures, surfing and having fun. Chris on Google+

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