Collaboration is something that seems to be a major issue for Entrepreneur’s. We are often worried that “If I share my strategies with other Entrepreneur’s, won’t they steal my idea?”
The problem with that type of thinking is that you are coming from a mindset that is of a lack and you need to switch your mindset to one of excess. There is more than enough idea’s, clients and customers to go around and if you switch your mindset, you will notice that you have more than enough of all the resources that you need.
I used the collaboration of Jay-Z, Rihanna and Kanye West in the song “We Run This Town”. In the video I get into details of how collaboration allows for you to have more exposure to your future customers. By collaborating as Entrepreneur’s and doing guest blog posts, creating products as a team, or even having a Mastermind session, we are able to leverage each and everyone’s network who is doing the collaboration.
It’s crazy how we feel that we can’t always connect with other Entrepreneur’s because they are viewed as our “competition” instead of as our potential partners.
The power of partnerships
Partnerships allow for us to leverage the strengths of other people. For example, here’s a story 🙂
Joe is an average guy who started a business taking wedding photo’s. Joe was a great photographer who was exceptional at capturing the perfect light and taking the picture at the exact time when the couple looks it’s best. However, Joe absolutely has no idea how he is going to find people who want to hire him to take their photo’s. Joe tries his warm market and soon runs dry of customers.
Joe heads to a meeetup.com group of business marketing professionals and meets Sam. Sam has grown up with marketing in his veins. He practically bleeds out amazing marketing campaigns. Joe and Sam decide to try out a little deal in which Sam gets 50% of the sale for all referrals he gives to Joe. Joe starts having people request his services at a boost of 10% in the first month!How awesome, what a great concept! However, there is a problem…
Joe can’t keep up with the new flow of customer’s!
Yes, this can happen. If you take the time to collaborate with people who’s STRENGTHS are your WEAKNESSES, then you can see a significant boost in your business. There really is no point in focusing on your weaknesses, if you suck at something then you should just collaborate with someone who’s great at what you aren’t! Focus on your strengths!
The world is an amazing place and the Internet allows for us to connect instantly with experts in any field. Just hop onto Twitter and you’ll see how many people there are that you can meet and eventually develop these relationships into partnerships.
Now, do like Joe did and start to play your strengths and find others to take care of your weaknesses!
Look at the difference it makes in the size of reach that the collaboration of Jay-Z, Rihanna and Kanye West have…
All of these circles contain the individual reach of all these artists… Now look at what happens when they collaborate.
The dark area in the middle is where your followers will start to follow what the other artist’s are doing along with them still following you.
With Twitter, you will notice that you get more followers when you get Re-Tweeted by people who have large followings (10K or more followers)
Now how much more powerful will your influence be if you start to get followers and customer’s from your competitors.. You’ll gain more customer’s and more loyal fans!