Become A Trusted Authority in Your Niche
Vishen Lakhiani is a highly successful online entrepreneur, sought after speaker, an inspiration, and a total personal growth junkie. He’s on a quest to redesign education, heighten human consciousness and have a ton of fun doing it.
He is the Co-Founder & CEO of Mindvalley, a network that connects authors with the internet generation. Their unique culture, more than anything else, makes Mindvalley what it is. Over the past four years they’ve won accolades for creating one of the most unique and desirable work cultures in the world.
In the video below, you can see how Vishen created the Roger Ebert effect of building a successful blog.
Become a Trusted Authority
The blogs that are created by Vishen Lakhiani contain hundreds of pages of free content. This content turns them into a trusted authority.
They do this by creating interviews, giving out these interviews, and sell from within these free interviews.
Does this seem a little counter-intuitive to building a legit business?
Honestly at first look, it doesn’t seem like it would work.
Who in their right mind would give up everything for free?
What kind of an idiot would do that.
Well… it turns out that it is an unbelievable way to build up a loyal following. You can also make a LOT of money in the long run by recommending good products to your following.
Vishen explains exactly why this works out in this video. He even share exactly how it worked when he was building up Learn Remote Viewing. That website has hundreds of pages of information to help you with remote viewing.
What’s cool about that video is that you can take that information that you’ve learned from this video and implement it immediately in your business.
Become a Trusted Authority in Your Niche
Becoming a trusted authority is all about creating content that truly helps your audience. You’ll need to step up and step out of your comfort zone to create a lot of this content, but your following will love you for it.
This is a badass video and definitely worth a watch.