Category Archives for "Marketing"
Ever wondered how to find your dream customers?
It’s a pretty common issue that people have when growing their business. There’s actually 3 simple steps that you should be following anytime you start a new project.
Asking yourself these questions will significantly improve your overall marketing.
It’s your knowledge of the people in your market that makes the technology useful. You need to find where your target market is hanging out, and then start spending time there…
That is exactly what you want to do. You want to find unique angles to grab the attention of your target market. You need to focus on creative ways to do this.
I recommend the book, DotComSecrets in the video as a way to shortcut this process.
Click here to get a copy, or click the link below:
Creating value is one of the topics that’s a top discussion point when speaking with Entrepreneurs.
The problem is that many people never really explain what value is, and how to create it. In this video, I share with you what value is and how to create value.
Want to know something weird?
I enjoy brainwashing myself and others..
No, no… it’s not in that “evil, schemey, bad” way either. I enjoy positively brainwashing myself and others!
Does that sound a little out there or weird?
If so… you’ll probably love this video.
(This was a difference day/activity, but a good show of what the setup looked like)
Basically, my belief is that if you want to become more successful, you should learn about the habits of successful people. One particular habit that I came across was using mantra’s, and being deliberate about what you want in life.
When we’re young, we aren’t taught this type of stuff in school. To be specific about what you want and to create the reality you want to live in.
Right now, wherever you are in your life and business, you’re at the level you’re at because of everything you have done up until this point in time. The good news for those of you who aren’t 100% happy with your current levels of success, is that now you can be deliberate about where you want to be.
It’s not going to be easy…
Especially when you start off with declaring “I Am Wealth. I Am Abundance. I Am Joy.”
Honestly, you’ll raise a lot of red flags inside your brain. It’ll be like “nah, dude…. you’re not wealth. You’ve only got $200 in your checking account” or “Nah dudette… you aren’t abundant. You don’t even have enough to take care of yourself, how can you possibly be abundance?”
Want to know something cool about when this happens? You’ll see and witness it first-hand. Your gut might feel a little weird, or your energy level might drop. That’s perfectly normal. We’re not expected to know that we are the badasses that we are.
One thing to do is to keep at it. Keep writing out “I Am Wealth. I Am Abundance. I Am Joy.” because, as humans, we will eventually give in to something if we hear it enough times.
Another thing to remember is that when you first started at anything in your life… you most likely weren’t very good at it, right? I mean when we learned how to ride bikes it’s not like we magically just had perfect balance and could ride the bike. We fell off… over and over and over again. But, did your past self-give up because of a few scrapes or bruises?
Hell no! You got back up and did it.. It could be that your friend already knew how to ride a bike and you didn’t want to miss out. It could be that your parents promised to get you ice cream if you could ride your bike to a certain spot (that got me riding my bike)
Think about a couple other times in your life when you absolutely sucked at something. I’m sure there are many times because I know for me there have been countless times. We aren’t naturally just great at everything. We’re not robots.
(Except you, Google… I see you there reading my blog posts)
Okay. So back to the task at hand. Get your notebook and start writing out those statements. Get the book mentioned in the video here.
I AM WEALTH.
I AM ABUNDANCE.
I AM JOY.
The life where you actually realize that YOU ARE WEALTH, YOU ARE ABUNDANCE and YOU ARE JOY.
Because… right now, those feelings and thoughts are creating the future you. The one that you’re damn proud of. The you that can do anything and everything you set your mind to.
and if you still don’t quite feel that way, write down your affirmations another 100 times. This is all about the process. We’re undoing years of self-talk and replacing it with positive self-talk. It will take work. It will take effort. But it will be worth it.
I got back to Austin late Sunday night after a quick trip to NY for my brother’s wedding…
The wedding went well, and I had a great time seeing my family. Living away from the town I grew up in (and often out of the US), I don’t see them that often.
We spent a LOT of time in the car. The wedding location was about 2 hours away from my home town, but it ended up taking us about 3 hours to get there and back… silly GPS got us lost. Typical when you’re driving around in small towns and through the hills of NY/PA.
Anyways, whenever I am home I try to read one of the physical books that my dad has on the bookshelf in his office. With my traveling year-round and living out of my Minaal backpacks, I don’t tend to travel with much.
The first one I’m reading is Tested Advertising Methods, and I wanted to share with you a little excerpt from it. Well, it’s more than a little excerpt. It’s a list of the 35 formulas for writing headlines, to help you with your advertising campaigns.
Headline formulas are selling ideas that have worked again and again in the past and can be expected to continue to get results in the future. For example, the formula “Begin your headline with the words ‘How to'” will probably last as long as advertising exists. Unless human nature changes radically, people will never tire of learning how to do the things they want to do and how to get the things they want to get.
1) as a tool to use when you need a headline in a hurry
2) as a stimulus to spur your imagination toward the invention of new formulas
“As a profession, advertising is young; as a force, it is as old as the world. The first four words uttered, “Let there be light,” constitute its character. All nature is vibrant with its impulse.” – Bruce Barton
The important thing for you to do right now is to bookmark this page and come back to it time and time again before writing your headlines. This list of The 35 Headline Formulas of John Caples will help you out significantly with improving your headlines.
Read more in the book Tested Advertising Methods by John Caples
… and here’s a quick picture of my girlfriend and I at the wedding.
– Chris Hughes