Category Archives for "Internet Marketing"
A few months back I did an interview with Eric and Jarod of http://www.backofficelab.com/ about lifestyle and Entrepreneurship and finally got around to uploading it to my blog here and to be able to share it with ya.
Click here to listen (You’ll be redirected to the Apple iTunes link)
The first one should be my interview, you’ll see “Who Is Chris Hughes” there and can just click it to listen.
Over the last few months I’ve been actively building up my business, along with building up quite a few other things to be able to sell in a few years.What that meant is that I’ve ignored my personal blog here because it doesn’t directly put cash into my pocket.
I do however feel that it would be valuable for me to start blogging again, at least a little more than I have been. I’ve been learning a lot in business, marketing and advertising along with mindset training and of course I have been surfing everyday.
As of today, February 9th, I live on the beach in Costa Rica again. From where I’m sitting, I can see the ocean and hear the waves crashing. This is a shot from my living room looking out. You can’t see the ocean from the picture, but it’s right on the other side of that little wall.
I’d love to have you listen to the interview and learn a little bit more about myself, how I’ve built up my ideal business and how you can do the same.
In the interview you’ll also learn where I was at when I was at my lowest and had absolutely no idea what I was going to do with my life. Click here to listen.
Be sure to subscribe to them and leave them a positive review if you’ve gotten value from their podcast.
Here’s the information for BackOfficeLabs
I want to give you a sort of challenge right off the bat to get your mind in the right state to read the rest of this article..
What do you see here?
Do you see the letters LSO? This is the logo for the London Symphony Orchestra and appears to be just the letters LSO.
But, if you look closely enough you will recognize that there is actually something a little deeper than just the letters…
Do you see a conductor with a wand?
Ahh, now you probably see it. How crazy is that?
Now I’m going to guess that you are thinking about a logo that you have seen that you noticed a little hidden meaning in.
There are many logos out there that have similar little subconscious effects on your mind, just as this one from the London Symphony Orchestra does. Think about the last time you saw a FedEx truck drive by you. I know for me, I always see that little arrow inside of the logo that’s ALWAYS pointing forward. Whenever I see this, I immediately think that these guys are on a mission and are constantly moving forward.
I’m sure that when you were starting your business you might have gotten hung up on what to do with your logo.
What colors should you use, what type of font, etc etc. I know when I was getting the logo created for my business, Brain Smart Success, I had a little idea within my head but wasn’t 100% sure on it.
I also realized that logos and graphic design work is not anywhere close to the stuff that I am good at. So what did I do?
I hired experts to create the logo for me. I went to LogoNerds and had them create me a logo and they let me choose what I liked and didn’t so that we could correct it and make the logo something that I truly loved.
Take a look at the Brain Smart Success logo…
My goal with this logo was to get people immediately thinking about how the brain affects your life. That’s why we had the brain connect into the face. I personally believe that our thoughts influence our reality and the brain is one of the most powerful tools we have access to… which means it controls all aspects of our life.
Also, the tagline is “More Success, More Fun” because we realize that when you get more success, it puts you in a position to have more fun with your life.
Now I want you to think a little bit about your brands logo.
What is it telling your future customers?
Is there any meaning behind the brand name or is it just something that you thought sounded good so you created a company around it?
Is there any subtle hints pointing at what your business does from within the image of the logo?
While you may not have anything subliminal in your brands logo, just be aware that some brands are using this as another form of spreading their message across. To me, I think that is awesome because it further solidifies the brand in our minds and makes us remember it.
I want you to leave a comment below if you’ve ever spotted a subliminal message in any marketing and what logo/business it was so I can look at it and see if I can find it as well!
Have you celebrated any of your successes lately?
In business it can be extremely difficult to celebrate our successes.
I know from personal experiences that it felt weird celebrating things like my first lead, my first sale or even my first $3,000 day. I wonder if it goes back to my childhood and me struggling to truly celebrate things. I’ve always immediately thought “what’s next?” after accomplishing anything.
When I first learned how to juggle 4 balls, my immediate thought was that I needed to learn how to juggle 5. No hesitation, just straight moving on quickly.
I’m not sure if you know what I’m talking about with that, but it can be difficult for me to celebrate my successes. Lately I’ve been working on this more and more and have found that I feel better after relaxing, stepping back away from work and actually having a mini-celebration for a success.
For instance, I hit 1 million fans on a fan page I have the other day before recording that video. So instead of immediately thinking “I want 2 million!” (which I actually did think), I decided to go enjoy the beautiful sunset and not worry about 2 million… yet 😉
I believe its human nature to not truly stop and appreciate our successes and I’m happy to share with you that my celebrating that success had led to some great ideas during and after the celebration.
So wherever you are in your life or business, take the time to celebrate your little victories.
Maybe you’ve generated 5 leads today, or made your first sale.
HIGH FIVE! That shits awesome!
It sure is a great feeling, you should do a little dance and pat yourself on the back. That’s something that a majority of people will never experience and you’ve done it!
Try this out the next time you experience a small or large success and let me know what ya think in the comments below!
One thing that I’ve learned while creating hundreds of videos is that it is super important to get closer to the camera when you are doing video marketing.
Well the simplest reason is that it allows people to see into your soul…
okay, okay that might be a little deep but you get the idea.
It is the quickest and easiest way for a “cold prospect” to learn more about you. Sure you could write millions of words on a website and hope that people will just magically understand what you’re trying to communicate and buy everything from you, but that’s a little harder than just creating some videos.
By getting closer to the camera when shooting your videos you are taking full advantage of the “picture is worth 1,000 words” idea. While I’m not sure how many words a video is actually worth, I’m sure its at least 1,001 words.
Putting yourself out there can be pretty scary though and I admit when I first got started with shooting videos I had the camera really far away from my face because I thought people needed to see my whole body for some reason.
It wasn’t until a little over a month ago when I found out about this little video marketing tip that I started to implement it…
side tip: when you learn something that is working well for a lot of people, implement it immediately.
Well, not real magic.
But something awesome did happen. More and more people started commenting on my videos and leaving their thoughts when I was asking them to.
People were actually listening to what I was sharing and actually doing what I asked them to.
It’s a pretty great feeling when that happens.
So my video marketing tip for you is to put that camera closer to your beautiful face. It’s going to be a little frightening at first, but I promise it’ll be alright. No one will come out of your camera lens and eat you…unless you’re REALLY good at lucid dreaming and are actually asleep.
My challenge for you is to actually do this.
The next time you shoot a video, put it up closer to your face and record it. It’s a simple little tweak that will have a major impact on the way people react to your videos.
Go ahead, give it a try and leave a comment below on what you learned while doing this!