Category Archives for "Internet Marketing"

Book Review: “Crush It!” by @GaryVee

I just finished reading “Crush It!” by Gary Vaynerchuk and might I add I was very impressed with this book.

I’ve known of Gary for a few months now as I had heard about him on his interview with Bradley Will over at UnStrapp’d.com.

If you are unfamiliar with Gary, he is the man responsible for revolutionizing the way that people look at Wine by creating WineLibraryTV and educating wine enthusiasts by taking advantage of Social Media and all the possibilities that these networks provide for anyone who is passionate about their business.

Gary talks a lot about finding your passion, defining your niche, and WORKING YOUR FACE OFF.

This last part is so important that I want to say it again and again. Without working your face off every single day and night you will not make it. It takes hard work, dedication and perseverance to be successful.

Some great quotes that I’ve highlighted in this book:

“Story telling is by far the most underrated skill in business.”

“Every episode gives me a chance to share my considerable exerptise with other people interested in the same thing I am, which is loads of fun. They also give me a chance to share myself. Watch me for two seconds and you know exactly who I am and what I stand for. Authenticity is key.”

“To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax. Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour.”

“You’ll crush it as long as you concentrate on being yourself.”

“Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.”

“Business in the future is going to be a field day for everyone with talent because they’ll no longer be forced to exist within the confines of old-guard institutions.”

The most important thing I learned…

I’ve been learning about business and marketing for over 2 and a half years now and have noticed similar trends among individuals who I have been reading about. They are authentic and true to themselves NO MATTER WHAT.

In Chapter 7, Gary starts to talk about authenticity and really explains the importance of it in this chapter. You can try to put on a front all you want with your online presence, but in the end people will know that you aren’t being you and this has a negative impact on you and your business. I’ve always tried to be as authentic as possible, sharing experiences of myself and even showing you a picture of me as a little kid in my About Me section. I’m someone who loves wearing Flip-Flops and wear them every day that I can, which is why I would like to move somewhere warm when I graduate from college. I also love working out and have used the P90X workout program(affiliate link) and liked my results so I choose to promote it on my blog. Pictures on twitpic of my progress.

The fact that we are all online and that we most likely have a presence on Social Networks like Facebook, Twitter and LinkedIn makes our lives open to the public. Everything that we post online is now public and every decision that you make that you post online will last forever on the internet. You must be aware of this at all times and not post things that will jeopardize you or your brand. Think about what you are doing, are you putting up content that is valuable to your viewers or are you spamming people trying to get them to buy a product from you that isn’t of a good quality?

Brand Building is essential

You’ll notice that I have WhosChrisHughes as my profile page on all the Social Networks that I join as well as my blog’s address. I tried to get ChrisHughes, but my name is way too common and that domain name as well as that user name has already been taken. If you have a common name, try to find something that differentiates you from the others out there and roll with that!

This is a great book that teaches you about branding yourself and building a business based on your passions. It’s a very quick read, but it is packed full of information that is valuable to you. If you are curious as to how you can build up a business with something that you are passionate about, this book is for you. However, if you are someone who wants a “feel-good” book that will make you feel good without doing any work then this book is not for you. This is raw, uncut and really in your face. It’s a must read for all Entrepreneurs and I’m giving it a rating of 5 star.

[Rating:5]

You can pick up the book by clicking on the image below, it is an Amazon Affiliate link so that I make a small percentage of the sale if you buy from my link.

Should I Use Traffic Geyser for My Small Business?


To use Traffic Geyser, click the image here

Review of Traffic Geyser and their services.

Questions addressed in the video:

“Why Should I Use Traffic Geyser?”

“How Will It Benefit You?”

“What Will Traffic Geyser Do?”

“What Traffic Geyser Will Accomplish”

“How Does Traffic Geyser Work?”

“Creative Ways To Use Traffic Geyser in Your Business”

“Where You Can Get Traffic Geyser”

There’s also a tool called “Tube Mogul” which is a FREE option that works fairly well.
You can learn more about it in the video here:

Click Here to get setup on Tube Mogul

Got This E-mail from Mike Dillard Today…

This Is My Final Attempt To Blatantly Persuade You Chris, And Why…

Hey Chris, so I’m sitting here alone, with my laptop and a good book, on the back deck of our ship as it makes its’ way north to Seward Alaska.

And if you must know what’s on my mind at the moment, I’m wondering how I can possibly convince and persuade you to register for Traffic Formula 2.0 right now, on this final day, and I’ll tell you why that’s so important to me…

Yes, more people have registered from Traffic Formula 2.0 in the past 7 days than any other course I’ve ever offered to teach, but I’m not satisfied.

In fact, I won’t be satisfied until every single person on my list has signed up.

Of course that’s an impossibility, but I can tell you this… I will do my best to make it happen because I know it will change more lives than anything else I’ve ever done, just as Traffic Formula 1.0 did three years ago.

Which brings me to my current predicament…

I’m wondering what copywriting wizardry I can possibly use to persuade you to register for Traffic Formula 2.0 if you have not done so already Chris…

For example, if I wanted to focus on fear and your competitive spirit, I could awaken you to the fact, that if you don’t sign up for TF2, you’re going to get crushed by all the guys and gals in your company who do take the course. And that’s pretty much a fact by the way.

You will get crushed by them because you won’t have any idea how to compete with their new skills. They will be raking in fresh leads every day for free, while you’re stuck buying stale, over-sold leads from lead vendors at $5.00 a pop.

If I wanted to focus on value, I could tell you to sign up now because your $700 discount ends TODAY.

Sure… You could still sign up for Traffic Formula 2.0 tomorrow, or next week, but it would cost you $997, instead of $297. So why would you want to pay an extra $700 when you can still sign up now before the deadline expires?

If I wanted to social proof, I could tell you that more people signed up for Traffic Formula 2 this week, than any other course we’ve ever offered… And that Traffic Formula 1 created more six and seven figure earners, than I can actually count.

You’ve heard from a few of these people throughout the week like Melanie, Norbert, Brian, and Fernando.

Basically, this all means that if you’re one of the few who didn’t sign up because you’re skeptical for some reason, that your skepticism is unwarranted, and you’re going to obviously miss out on something that everyone else already knows is great.

And finally, I could use “risk removal” by letting you know that the course comes with a 60 day, no-questions-asked money back guarantee. So if for any reason, it doesn’t exceed your expectations, you don’t have to pay a dime for it.

So I’m sure you’ll agree that these are all effective and useful tools of persuasion that would make buying Traffic Formula 2.0 a “no-brainer” for you, but in the end I’ve decided to focus on something else which is far more important…

Because in the end, it’s all that really matters… I’m talking about the Cold Hard Truth.

And here it is…

This is about your life Chris, not mine. And that you, and you alone, are responsible for your destiny.

Will you live the life you dream about, or give in and settle for what you have now?

Will you become a hero to your family, or give in to excuses?

Will you do whatever it takes, or will you quit when the going gets tough?

You see, the cold hard reality, is that Traffic Formula 2.0 has nothing to do with me, because I ALREADY KNOW THIS STUFF.

This course is for YOU.

I’m going to literally spend over 100 hours during the next few months, preparing and holding this training series for YOU Chris – and not for $10,000, or $3,000… But for a measly $297 dollars. (And if this isn’t pocket-change for you, then what are you going to do to change that????)

Hmmm… Exactly.

So here’s the bottom line… I truly don’t give a damn if you decide to acquire this knowledge or not Chris.

It isn’t about me. I’m not the one who wants to make a break-though, and I’m not the one who raised their hand, and said “show me this stuff Mike”.

You did.

So this is your chance.

If you’re done with excuses, and if you’re ready to move your business forward, then I suggest you do it now Chris, because today is your last chance. The price increases by $700 TONIGHT at midnight, CST.

In fact, the deadline might have already expired by the time you’ve read this email, so let’s take care of two things at once…

This is your discounted registration link. If the timer has not already expired, you can still participate in the Traffic Formula 2.0 training at the discounted price.

If it HAS expired, you’re still welcome to join at the normal price of $997.

That’s all I’ve got to say about this.

This is your life, and your decision.

The ball’s in your court now Chris, and it’s time to make that decision.

Here’s your “last-chance” link if you’re in.

Sincerely,

Mike Dillard

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Now I don’t know about you guys, but I just picked up my copy because there’s no reason for me to pay $999 for this information just because I waited!

My recommendation to you is to pull out your credit card and just get it. Remember, if it isn’t worth it, get your money back!

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