Category Archives for "Internet Marketing"
Collaboration is something that seems to be a major issue for Entrepreneur’s. We are often worried that “If I share my strategies with other Entrepreneur’s, won’t they steal my idea?”
The problem with that type of thinking is that you are coming from a mindset that is of a lack and you need to switch your mindset to one of excess. There is more than enough idea’s, clients and customers to go around and if you switch your mindset, you will notice that you have more than enough of all the resources that you need.
I used the collaboration of Jay-Z, Rihanna and Kanye West in the song “We Run This Town”. In the video I get into details of how collaboration allows for you to have more exposure to your future customers. By collaborating as Entrepreneur’s and doing guest blog posts, creating products as a team, or even having a Mastermind session, we are able to leverage each and everyone’s network who is doing the collaboration.
It’s crazy how we feel that we can’t always connect with other Entrepreneur’s because they are viewed as our “competition” instead of as our potential partners.
The power of partnerships
Partnerships allow for us to leverage the strengths of other people. For example, here’s a story 🙂
Joe is an average guy who started a business taking wedding photo’s. Joe was a great photographer who was exceptional at capturing the perfect light and taking the picture at the exact time when the couple looks it’s best. However, Joe absolutely has no idea how he is going to find people who want to hire him to take their photo’s. Joe tries his warm market and soon runs dry of customers.
Joe heads to a meeetup.com group of business marketing professionals and meets Sam. Sam has grown up with marketing in his veins. He practically bleeds out amazing marketing campaigns. Joe and Sam decide to try out a little deal in which Sam gets 50% of the sale for all referrals he gives to Joe. Joe starts having people request his services at a boost of 10% in the first month!How awesome, what a great concept! However, there is a problem…
Joe can’t keep up with the new flow of customer’s!
Yes, this can happen. If you take the time to collaborate with people who’s STRENGTHS are your WEAKNESSES, then you can see a significant boost in your business. There really is no point in focusing on your weaknesses, if you suck at something then you should just collaborate with someone who’s great at what you aren’t! Focus on your strengths!
The world is an amazing place and the Internet allows for us to connect instantly with experts in any field. Just hop onto Twitter and you’ll see how many people there are that you can meet and eventually develop these relationships into partnerships.
Now, do like Joe did and start to play your strengths and find others to take care of your weaknesses!
Look at the difference it makes in the size of reach that the collaboration of Jay-Z, Rihanna and Kanye West have…
All of these circles contain the individual reach of all these artists… Now look at what happens when they collaborate.
The dark area in the middle is where your followers will start to follow what the other artist’s are doing along with them still following you.
With Twitter, you will notice that you get more followers when you get Re-Tweeted by people who have large followings (10K or more followers)
Now how much more powerful will your influence be if you start to get followers and customer’s from your competitors.. You’ll gain more customer’s and more loyal fans!
I came across a suhhhweeet potential Traffic Generation strategy for the new year. It’s pretty tricky but if you have a niche, I’m pretty sure that you’ll be able to draw at least a little bit of traffic with this tip. I’ll be trying it to see if I can get some traffic to one of my websites.
Kodak is running a promotional campaign in Times Square in which anyone can have their picture appear on the big screen for 10 seconds. Detailed instructions are over here, but basically, you need to e-mail a photo to [email protected] and wait for it to be approved ( Kodak made promises that it will be as fast as possible and within a 24-hour period).
Once your photo gets approved, you will receive a code. Text it to the number provided, and your picture will appear at the next opportunity — i.e., the next free slot in programming. Your picture, with the accompanying caption, will show up for 10 seconds.
Ideas: You are in the finance niche. Put up a picture/advertisement that would catch the attention of your target audience. You can put a text in the picture as well… that text can be your WEBSITE! You can pick up a domain name from GoDaddy by clicking the image below:
What you’ll want to do is create a picture that draws attention and includes a Call-To-Action to go to a website. This is an Internet Marketer’s FREE Advertising tip! Please use it and share this post with everyone you know. It’s cheap = FREE and could be profitable if used correctly.
You can track a campaign by using a different URL or you can directly link it up to your own personal blog. You’re creative and I know that you’ll find a great way to use this tip!
I just finished reading “Crush It!” by Gary Vaynerchuk and might I add I was very impressed with this book.
I’ve known of Gary for a few months now as I had heard about him on his interview with Bradley Will over at UnStrapp’d.com.
If you are unfamiliar with Gary, he is the man responsible for revolutionizing the way that people look at Wine by creating WineLibraryTV and educating wine enthusiasts by taking advantage of Social Media and all the possibilities that these networks provide for anyone who is passionate about their business.
Gary talks a lot about finding your passion, defining your niche, and WORKING YOUR FACE OFF.
This last part is so important that I want to say it again and again. Without working your face off every single day and night you will not make it. It takes hard work, dedication and perseverance to be successful.
Some great quotes that I’ve highlighted in this book:
“Story telling is by far the most underrated skill in business.”
“Every episode gives me a chance to share my considerable exerptise with other people interested in the same thing I am, which is loads of fun. They also give me a chance to share myself. Watch me for two seconds and you know exactly who I am and what I stand for. Authenticity is key.”
“To everyone who is freaking out because they fear the noise and distraction of all the additional content on the Internet, you can relax. Quality is a tremendous filter. Cream always rises, my friends, no matter how many cups of coffee you pour.”
“You’ll crush it as long as you concentrate on being yourself.”
“Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say. Believe me, if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.”
“Business in the future is going to be a field day for everyone with talent because they’ll no longer be forced to exist within the confines of old-guard institutions.”
The most important thing I learned…
I’ve been learning about business and marketing for over 2 and a half years now and have noticed similar trends among individuals who I have been reading about. They are authentic and true to themselves NO MATTER WHAT.
In Chapter 7, Gary starts to talk about authenticity and really explains the importance of it in this chapter. You can try to put on a front all you want with your online presence, but in the end people will know that you aren’t being you and this has a negative impact on you and your business. I’ve always tried to be as authentic as possible, sharing experiences of myself and even showing you a picture of me as a little kid in my About Me section. I’m someone who loves wearing Flip-Flops and wear them every day that I can, which is why I would like to move somewhere warm when I graduate from college. I also love working out and have used the P90X workout program(affiliate link) and liked my results so I choose to promote it on my blog. Pictures on twitpic of my progress.
The fact that we are all online and that we most likely have a presence on Social Networks like Facebook, Twitter and LinkedIn makes our lives open to the public. Everything that we post online is now public and every decision that you make that you post online will last forever on the internet. You must be aware of this at all times and not post things that will jeopardize you or your brand. Think about what you are doing, are you putting up content that is valuable to your viewers or are you spamming people trying to get them to buy a product from you that isn’t of a good quality?
Brand Building is essential
You’ll notice that I have WhosChrisHughes as my profile page on all the Social Networks that I join as well as my blog’s address. I tried to get ChrisHughes, but my name is way too common and that domain name as well as that user name has already been taken. If you have a common name, try to find something that differentiates you from the others out there and roll with that!
This is a great book that teaches you about branding yourself and building a business based on your passions. It’s a very quick read, but it is packed full of information that is valuable to you. If you are curious as to how you can build up a business with something that you are passionate about, this book is for you. However, if you are someone who wants a “feel-good” book that will make you feel good without doing any work then this book is not for you. This is raw, uncut and really in your face. It’s a must read for all Entrepreneurs and I’m giving it a rating of 5 star.[Rating:5]
You can pick up the book by clicking on the image below, it is an Amazon Affiliate link so that I make a small percentage of the sale if you buy from my link.
To use Traffic Geyser, click the image here
“Why Should I Use Traffic Geyser?”
“How Will It Benefit You?”
“What Will Traffic Geyser Do?”
“What Traffic Geyser Will Accomplish”
“How Does Traffic Geyser Work?”
“Creative Ways To Use Traffic Geyser in Your Business”
“Where You Can Get Traffic Geyser”
There’s also a tool called “Tube Mogul” which is a FREE option that works fairly well.
You can learn more about it in the video here: