Category Archives for "Internet Marketing"
Today I want to share with you an excerpt from the book Think & Grow Rich by Napoleon Hill. Using the link here, you can purchase a copy of the book on Amazon. I highly recommend picking up a physical copy of this book. However, if you sign up for my newsletter here, or in the form below, you can get a free copy of the digital book.
1) Fix in your mind the exact amount of money you desire. It is not sufficient merely to say “I want plenty of money.” Be definite as to the amount.
2) Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)
3) Establish a definite date when you intend to possess the money you desire.
4) Create a definite plan for carrying out your desire and begin at once, whether you are ready or not, to put this plan into action.
5) Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
6) Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. As you read – see and feel and believe yourself already in possession of the money.
It is important that you follow the instructions described in these six steps. It is especially important that you observe, and follow the instructions in the sixth paragraph. You may complain that it is impossible for you to “see yourself in possession of money” before you actually have it.
Here is where a burning desire will come to your aid. If you truly desire money so keenly that you desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want money, and to become so determined to have it that you convince yourself you will have it.
The process that is listed above seems to simple, which is why so many people don’t follow through with it. Instead of putting in the time to write out their own specific goals and follow these 6 steps, they’ll just keep doing things the way they always have done things.
But, if you want to truly change your life it’s recommended to put aside the ego and follow the steps laid out for us by people who have done what they are teaching. People like Napoleon Hill who dedicated his life to understanding how to become wealthy.
My challenge for you is to actually follow through with this activity, and to give it a minimum of 30 days with doing step 6. It’s going to be hard. You’re not going to want to do it and you might feel like a weirdo when you’re doing it. But, put aside your self-talk and give this a shot. I’m willing to bet that your life will never be the same after that 30 days.
Now what I want you to do is comment below “I’m in” if you’re going to give this a shot. If you say “I’m in”, you are committing to trying this for at least 30 days. This is a public accountability check for you and once you commit, you should follow through with it.
Here’s a video from Napoleon Hill
Did you know that I have failed more times than I can count?
My first “real business” was with a direct sales company back in college. I spent a few thousand dollars buying the product (a home cleaning product) because I thought it was an entire no-brainer for people to buy it.
Turns out, I had no idea how to sell the product. I was just getting started with my business and hadn’t spent years studying and learning about marketing, sales and how to run an actual business yet.
It was pretty devastating realizing I was a failure. I mean, I got good grades in high school, I played sports and I was on the honor roll. Everything seemed like it would just go along perfectly.
Turns out that my potential customers for that original business didn’t care about me. I walked around door-to-door in my neighborhood in Binghamton, NY trying to sell the cleaning solution. Sometimes it worked, other times I got the door slammed in my face.
I don’t talk about this much, in fact, I don’t even think my parents knew about that particular time in my life.
You see, when I walked up to these peoples houses… none of them gave a shit about my high school or college grades. No one cared that I was in college and just starting my business. No one cared that I had a dream to be rich and have my own island.
Not one person cares until you do something for them.
It’s a harsh reality. We don’t live in a world full of sunshine and unicorn rainbows with people just giving you money because they liked how you said “hello”. People are busy. People have their own problems to worry about.
It was a rough time period for me.
I considered myself a failure.
Man… I feel weird writing that.
Don’t worry though, the story gets better… but at times it also gets worse.
like the time I spent over $15,000 trying to build a business in a niche that I knew absolutely NOTHING about.
Crazy, right? I mean… what kind of an idiot thinks he can build a business in an industry where he knows nothing about the niche?
How did it happen?
Well. I didn’t have a clear image in mind of what I needed to do. I knew I needed a “team”, but I had no idea what that meant. I mean, with entrepreneurship, we’re often doing this all on our own.
It sometimes looks like this…
That looks terrifying, doesn’t it? If you’re the one doing all of that work, it IS terrifying.
The truth is that…way too often that’s exactly what happens when we’re building up businesses. We try to bootstrap everything because money is tight and we think we can’t afford to hire people to handle other tasks for us.
I made the opposite mistake with this particular business. I hired people before I had the system in place because I had built the same type of business in a different industry. So, naturally I felt like a genius and that nothing could go wrong.
I know, I know… what a silly mistake.
The truth is, I was all jacked up and excited after going to a mastermind that I just kinda jumped in headfirst before taking the time to build up the systems first. When you surround yourself with others who are at levels way above your current level, you sometimes forget to drop back down to where you’re currently at and reflect from that position before making decisions.
I am 100% for surrounding yourself with people who are doing bigger things than you currently do and especially for masterminds and hiring mentors. It significantly cuts down on your learning curve and as you know, you become like the 5 people you spend the most time with.
In that image that you saw above with “You” in the middle and all the tasks around it, you see all of the different day-to-day things that happen in a business. That report is from I believe 2012 so it’s a little out of date for the current reality, but the concept is the same.
If you’ve been running your business for a while, you know that you have little things that have to operate each and every day to make your business work. Everything from writing blog posts like I am doing right now, to emailing your list, to posting all over your social media properties. Every single thing comes down to a system you create and follow.
Each and every single thing in your business should have a process map.
Ideally, a step-by-step checklist that you can use so that when you get ready to grow your business, you can hire someone and have them come in, follow your process and produce a similar result each time.
Here’s just a brief look into one of the systems I have, this doesn’t show the video tutorials and emails/chats about the system… but you get the idea.
You see in my trello board that it starts off with the mindmap, showing what the structure for the template should look like. It then includes 3 attached images to show the process and at the bottom, there is the checklist to follow along.
This is the type of systems you want to have for every step of your business. Here’s just another example of process mapping, this is a proces for my team members who are uploaded blog posts to a particular site I own.
Every time I have a new blogger come onboard, I have a series of video tutorials and checklists to follow to make sure that everything goes to plan…every time.
I was just doing everything myself, not recording anything or writing out the reasons WHY I did something. I originally didn’t know any better. As a beginner, we’re expected to do it all. So, that’s what I did. I did everything in my business. I built the websites, I wrote the copy for the articles, I researched the niche, I set up emails, I, I, I…. it was miserable.
This stuff is an absolute pain in the ass to create, its extremely time-consuming and isn’t the glamorous side of entrepreneurship that is often marketed by people selling courses on being an entrepreneur.
But, taking the time to do this makes a major difference in your business and an even bigger impact on your life.
Think about this for just a second… McDonald’s was founded on May 15, 1940. Right now it’s the year 2017 and the McDonald’s system has been operating pretty much the same way for all that time.
It’s so easy that high-school kids with no other job experience can do it. That right there… that is how simple you want your processes to be. If your business isn’t at that point yet, you have some work to do. But don’t worry. I’ve got some recommendations to help you out.
I’m glad you asked! Even if you didn’t ask, I’ll let you know.
Over the last few years, as my processes have improved, I applied some of them to that particular business… you know, to harden the blow a little bit of losing that much money. Since then, the business has been earning money every single month with minimal work from myself.
I realized I wasn’t meant to write about the niche, email people about the niche or even post pictures to the fans I acquired in the niche. My job was simply to identify opportunities and have my team handle the content and distribution.
The only reason that happened was because I spent the time to build the systems and partner up with people who are better than me with the work.
The first recommendation is to get the book Work The System by Sam Carpenter.
The second recommendation is to actually read the book and apply what is taught in the book. Yes, it’s going to suck. No, it won’t be glamorous like the entrepreneur hashtag on Instagram.
It’s going to be work. Boring, tedious work. But, this is work that you only have to do one time. After you have written out the process and created the tutorials, someone else can handle the work so that you can focus on your strengths. The hours you spend creating these tutorials will save you days, weeks and even months of your time in the future…
and time is the only resource we can’t get back.
How to Find Great Outsourcers So You Can Spend More Time Doing What You Love
Let’s talk about outsourcing real quick. If you are running your own business, you need to start thinking about hiring a team sooner rather than later.
You and I both only have 24 hours in a day, and its impossible to work all 24 hours no matter how hard you sometimes want to.
Well, its possible. You’ll just be dead to the world the next day and will likely get sick. As entrepreneurs and business owners, you can’t miss days unless you have teams in place to handle the systems you’ve built while you’re away.
But Chris, hiring is hard!!! How do I find great outsourcers?
It’s not easy, i’ll tell you that.
But this little trick here will drastically improve the chances of you finding a great outsourcer. Is it going to take some work to sort and interview and hire? Yes.
Is it worth it? Well, when you’re out surfing and you come home and work has been done (to your specifications exactly) you’ll see that it’s worth every penny and every hour you spent designing your system.
The trick in this video here on how to find great outsourcers is going to save you a significant amount of time in the beginning stages of filtering these candidates.
Its such a simple little thing and you’ll notice that 90% of the people won’t follow the directions… guess what..
if they can’t follow this simple direction, they’ll struggle with the harder directions as well.
So use this tip the next time you are going to hire an outsourcer.
Let’s quickly talk about a subtle shift in the way you talk to yourself that can have a significant impact on your life. It’s often these little tweaks in our life that bring about the greatest rewards.
One of the simplest tweaks to implement is recognizing when you are saying “I Have to…” when doing something, such as “I have to go to work”…
and then simply just tweaking it just a little bit.
Changing it to “I get to..” might seem a little weird on the surface. However, when your brain hears that you GET TO do something, it becomes more excited.
Yes, even if its something like ” I get to go to work…”
The thing is, if you have the opportunity to work and have a job, or business like myself, you are extremely blessed. Many people around the world don’t have that opportunity.
In fact, a large percentage of the worldwide population will never have the opportunities that you currently have.
Crazy to think about, right?
Well that’s what this little tweak is about. It’s a little way to condition your mind into being more comfortable with gratitude and will lead to changes in the coming months.
Don’t worry if you find yourself saying “I have to…” it still happens to me from time to time. When you do catch yourself saying it, recognize that you said it and then consciously make an effort to re-state the statement with “I get to…” or “I want to…” and re-state that statement with that intention.
I hope this helps! Have a great day,
If you’re reading this right now, you probably are interested in viral blogging or learning how to find trending content so that you can capitalize on it while it’s hot and make some money from it.
I’ve done this over the last few years by capitalizing on some trends that I’ve noticed and it’s led to some pretty good pay-days.
One problem I used to have was actually finding content that was going viral and when it was on its upward swing.
If you catch something before it hits the critical mass, you can usually capitalize on it pretty well.
If you catch it at the end of its buzz, you’ll still be able to make a bit of money with it, but less than if you caught it sooner.