Category Archives for "Entrepreneurship"

A Motto To Live By – Here’s to the Crazy Ones…

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them, quote them,

disbelieve them, glorify or vilify them.

About the only thing you can’t do is ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones,
we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

This is for all of us out there who think differently, act differently and do things differently. We are the reason for Change. Think about all the people who have influenced history throughout the years. Are they considered normal for their time? Probably not.

Are they remembered? Yes.

Do they influence people? Yes.

Are they the individuals who make the world a better place? Yes

This is for all of you out there who are like me and feel that it’s better to be extra-ordinary than be ordinary. Those of us who are out to change the world, one person at a time. No matter what we strive for in life, we know that we are going to get it because we are determined.

When we get into the zone, no one can stop us.

Keep up the great work everyone. Be different, be anything but ordinary.

What type of image are you portraying?

I’m going to give you a little story about something that I personally struggled with.

I was guilty of the “I don’t care what people think of me” syndrome. I didn’t care what I looked like when I’d get on camera or when I’d go do something business related.

Well….I found something out about this being a MAJOR problem with my business. I wasn’t succeeding! Why the hell wasn’t I succeeding? I seemed to know what I was talking about, so why weren’t people listening to me?

If you’ve ever heard of John Molloy you are familiar with the book, Dress for Success

Tons of people rebelled at the concept, I personally was one of them. It sure sounds manipulative, doesn’t it? I mean, some executives would make sure that their office chairs stood taller than others so that they would appear superior to the others in the office.

But the thing is, when we get to the core of it, Molloy wasn’t telling us to be manipulative. He was merely pointing out to us that success in life, like simple manners, beings with a mindfulness of others and a sensitivity to our impact on them.

Some STILL want to rebel, “I do as I please”, “I want to be me”, or “I don’t want to deal with people who are influenced by things like dress and appearance.”

Now, take a minute. Review those words, what do they imply? YOU COME FIRST.
Do you want to work with that person? Do you want that person to be your employee, a service provider to you, or even your friend?

To me, this made me ask myself….”What is my impact on others?”….”Am I sabotaging myself without even realizing it?”…”Am I losing it before the battle even starts?”

Now I’m not telling you that I don’t dress in sweatpants, shorts, or cut off t-shirts because… I DO THAT! I’m not telling you NOT to wear flip-flops instead of dress shoes, because well…. I DO THAT TOO!

What I am trying to get at here is to just be mindful of your external appearance to others. One of the biggest things now is online video and if you just dress in a nicer polo shirt or dress shirt, you’ll be surprised at how much people will start to respect your information more, even if its the same information!!!

So… the next time you get ready to make a little video to post to your YouTube channel or your blog, ask yourself “What am I putting off to my audience and what would I think if I was in their shoes?”

People Buy You With Their Eyes…

I’ve got a little thing that struck me by surprise…

PEOPLE BUY YOU WITH THEIR EYES! A little example here that I got from the book “You,Inc” by Harry Beckwith, and Christine Clifford Beckwith:
a presentation of a commercial to a group of small business owners. The commercial stressed three times the bank’s point of difference: the bank had the information people needed to make better financial decisions. To illustrate how people use information to make good decisions, the commercial showed an Everest climber preparing – studying maps and weather charts – before making his ascent. But the viewers of the commercial didn’t hear the “information” words at all, despite the fact that the copy repeated those words three times in thirty seconds.

When asked what the commercial was saying, the viewers responded, “it was about strength. The bank is communicating that it is strong.”

The commercial’s creators were stunned. Not only did they not intend to communicate “strong.”

They were not aware that they could have.

Where did the viewers get that idea? From one image that flashed on-screen for less than four seconds: a shot of the man rock-climbing.

One picture, three seconds: the visual overwhelmed the verbal….

We as people think with our eyes, so…

Watch your visuals carefully.

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