Category Archives for "Branding"
Creating value is one of the topics that’s a top discussion point when speaking with Entrepreneurs.
The problem is that many people never really explain what value is, and how to create it. In this video, I share with you what value is and how to create value.
Where do I even start with this?
Seriously, this place is unbelievable.
My girlfriend and I were going to be in Singapore during our Anniversary while we were in between Visa renewals from Thailand and I had always seen the Marina Bay Sands pool and knew I had to see it in person.
This past month I had the opportunity to do it and wow am I sure glad that I booked the stay!
Here’s a shot of me working from our room there (in board shorts and tank top of course)
****side note: I really need to make sure I remember to get pictures of my “offices” around the world. I’m so grateful to be able to build businesses that allow me to do this *****
Okay, so here’s a few shots of our suite in the Marina Bay Sands…
and one of the most caring things I feel that they did for us for our Anniversary, was they surprised us with a bottle of wine and a chocolate mousse cake. (They called to find out when we would be in our room because they wanted to give us a “gift” as a thank you for staying with them)
Wow, wow, wow. I love it when companies actually give a shit about their customers.
It seems like many companies ignore the fact that their customers are people and like to be appreciated, the Marina Bay Sands understands that and does a great job with it.
They even included a little note and a personal concierge for anything we needed throughout our stay.
This truly was a great example of how to build an extremely loyal customer for life, as I’ll be staying there again in the future when I’m in Singapore for sure.
Okay, so let me tell you about what my favorite part of the whole experience was…and that was the pool.
Yes, of course I’m wearing my favorite tank top…that says “Quit Your Job, Buy A Ticket, Get A Tan, Fall In Love, Never Return”….because that’s exactly what I did a few years back when I moved to Panama to pursue my online business full-time.
This is one of the top pools in the world, and for great reason.
Playing around in the pool and looking over the edge is just amazing. While it does have its safety precautions in place, you still feel like the edge just drops off.
One of the major reasons I wanted to visit Singapore was so that I could simply see the view from the top of the pool to see the city.
I’ve read a lot of people’s reviews and had heard stories of people “sneaking in” to the pool. In my opinion, if something is good enough for people to write tutorials about sneaking into something, it’s going to be worth it to just go ahead and book the place.
….and damn was I right.
Sam and I at “the edge” of the infinity pool.
As you might expect, being 57 floors up on a roof can be quite windy. The wind was pretty strong, but it felt good with being in the direct sunlight. The pool was a little cooler than I am used to (a lot of Costa Rica pools), but it felt good after getting warm in the sun.
Sam does a lot of journaling for her experience and shared her experience with me and one of the best quotes from her stuff is…
“This is the greatest hotel of all time.”
The rooftop at night
Okay, so this was another amazing experience that I highly recommend when you stay here..
head up to the roof and simply just enjoy the view. It truly is breath-taking seeing Singapore at night, all the lights and the light show. It’s a little weird being in the actual building that the light show is based around, as you don’t have the view that most people would be visiting.
I’m extremely grateful for the opportunity to have stayed at the Marina Bay Sands and am extremely impressed with their ability to please their customers.
It truly is a great example for me, as I run a few different businesses and am always looking for ways to improve my customer’s experience.
I’d just like to thank the staff at the Marina Bay Sands once again, for an unforgettable experience.
I want to give you a sort of challenge right off the bat to get your mind in the right state to read the rest of this article..
What do you see here?
Do you see the letters LSO? This is the logo for the London Symphony Orchestra and appears to be just the letters LSO.
But, if you look closely enough you will recognize that there is actually something a little deeper than just the letters…
Do you see a conductor with a wand?
Ahh, now you probably see it. How crazy is that?
Now I’m going to guess that you are thinking about a logo that you have seen that you noticed a little hidden meaning in.
There are many logos out there that have similar little subconscious effects on your mind, just as this one from the London Symphony Orchestra does. Think about the last time you saw a FedEx truck drive by you. I know for me, I always see that little arrow inside of the logo that’s ALWAYS pointing forward. Whenever I see this, I immediately think that these guys are on a mission and are constantly moving forward.
I’m sure that when you were starting your business you might have gotten hung up on what to do with your logo.
What colors should you use, what type of font, etc etc. I know when I was getting the logo created for my business, Brain Smart Success, I had a little idea within my head but wasn’t 100% sure on it.
I also realized that logos and graphic design work is not anywhere close to the stuff that I am good at. So what did I do?
I hired experts to create the logo for me. I went to LogoNerds and had them create me a logo and they let me choose what I liked and didn’t so that we could correct it and make the logo something that I truly loved.
Take a look at the Brain Smart Success logo…
My goal with this logo was to get people immediately thinking about how the brain affects your life. That’s why we had the brain connect into the face. I personally believe that our thoughts influence our reality and the brain is one of the most powerful tools we have access to… which means it controls all aspects of our life.
Also, the tagline is “More Success, More Fun” because we realize that when you get more success, it puts you in a position to have more fun with your life.
Now I want you to think a little bit about your brands logo.
What is it telling your future customers?
Is there any meaning behind the brand name or is it just something that you thought sounded good so you created a company around it?
Is there any subtle hints pointing at what your business does from within the image of the logo?
While you may not have anything subliminal in your brands logo, just be aware that some brands are using this as another form of spreading their message across. To me, I think that is awesome because it further solidifies the brand in our minds and makes us remember it.
I want you to leave a comment below if you’ve ever spotted a subliminal message in any marketing and what logo/business it was so I can look at it and see if I can find it as well!
haha so I totally forgot to share this picture with you guys from our Thanksgiving here in Valle Escondido…
We played the adults vs kids in mini golf for some money…
We thought it would be funny if we dressed up in snapbacks and wore tank top t-shirts… you know, we have to dress like a team to win like a team 😉
Check out the pics from our Thanksgiving 2012 adventure!
and as you can see in the picture below, we were dominating…
Mark here (dressed without tank top and OBEY cap) is here trying to talk the ball into the hole so he can catch up…
haha this has to be one of my favorite Thanksgiving memories of all time.
Vishen Lakhiani is a highly successful online entrepreneur, sought after speaker, an inspiration, and a total personal growth junkie. He’s on a quest to redesign education, heighten human consciousness and have a ton of fun doing it.
He is the Co-Founder & CEO of Mindvalley, a network that connects authors with the internet generation. Their unique culture, more than anything else, makes Mindvalley what it is. Over the past four years they’ve won accolades for creating one of the most unique and desirable work cultures in the world.
In the video below, you can see how Vishen created the Roger Ebert effect of building a successful blog.
The blogs that are created by Vishen Lakhiani contain hundreds of pages of free content. This content turns them into a trusted authority.
They do this by creating interviews, giving out these interviews, and sell from within these free interviews.
Does this seem a little counter-intuitive to building a legit business?
Honestly at first look, it doesn’t seem like it would work.
Who in their right mind would give up everything for free?
What kind of an idiot would do that.
Well… it turns out that it is an unbelievable way to build up a loyal following. You can also make a LOT of money in the long run by recommending good products to your following.
Vishen explains exactly why this works out in this video. He even share exactly how it worked when he was building up Learn Remote Viewing. That website has hundreds of pages of information to help you with remote viewing.
What’s cool about that video is that you can take that information that you’ve learned from this video and implement it immediately in your business.
Becoming a trusted authority is all about creating content that truly helps your audience. You’ll need to step up and step out of your comfort zone to create a lot of this content, but your following will love you for it.
This is a badass video and definitely worth a watch.