Category Archives for "Book Reviews"
Hey there! If you’ve come across this page, you’re most likely looking for a book review of the book Expert Secrets.
If that’s correct, then keep on reading. Otherwise, you might have just randomly stumbled upon a book that could quite possibly change the direction of your life.
Either way, check out my Expert Secrets notes below…
In its simplest form, the book Expert Secrets is about the process of switching from learning about a subject, to teaching about a subject.
We all reach a point in our studies where the best way for us to learn more and grow more is to start sharing the information that we know… thus leading us into teaching about the subject.
This book is all about how you can make the switch, and how to build a business around what you know.
Whatever it is that you want to be an expert in, spend the time to learn it inside and out. Ideally this will be a topic you can entirely “geek out on” and talk for hours on end about.
The 3 common traits of the biggest cults in history.
“Your results are your certification. I hereby give you permission to help people. You’re ready now.”
“That’s the key. You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping. There will always be people in the world who are more advanced than you. That’s fine. You can learn from them, but don’t let it stop you from helping the ones who are a chapter or two behind you.”
“You don’t want to be the first celebrity in a market. You want a topic or niche with its own subculture already established.”
“It is said that in any situation, the person with the most certainty wins. I’m not talking about self-confidence. As my buddy Setema Gali says: “Self-confidence is for kids.” If you want to make an impact, you have to be certain. Certainty is what draws people to leaders, to experts.”
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”
“…the late Gary Halbert when I first started my business where he said, “You are only one sales letter away from striking it rich.”
“Instead of trying to convince people that their grass is green or offering to fix their grass, allow them to follow you to the other side of the fence. That’s where they want to be anyway.”
“…..it’s important to remember that people don’t buy what they need, they buy what they want.”
“The longer I work in this business, the more I realize how everything comes down to one thing—belief. Belief creates the customer. Belief creates the results. You must persuade people to believe in what you are doing, and you do that by mastering the art of storytelling.”
“If I can make people believe that (my new opportunity) is / are key to (what they desire most) and is / are only attainable through (my specific vehicle), then all other objections and concerns become irrelevant and they have to give me money.”
“…the secret to identifying people’s internal struggles is to take their external struggle, and ask them “Why?” about five or six times. Keep drilling down until you get to the real reason they want to change. Here’s a hint: It’s usually tied to love or status—or both.”
“I want them to realize that investing in this thing shouldn’t cost them any money, it should only save them money.”
“You want people who will take responsibility for their own actions.”
“The key to a high-converting webinar registration page is…
Click here to get a free copy of the book to find out the secret to high-converting webinar registration pages.
In this short post, I’m going to include the Kindle notes and highlights I had in the book, The Alchemist, by Paulo Coehlo
“But in his heart he knew that it did matter. And he knew that shepherds, like seamen and like traveling salesmen, always found a town where there was someone who could make them forget the joys of carefree wandering.”
“PEOPLE FROM ALL OVER THE WORLD HAVE PASSED through this village, son,” said his father. “They come in search of new things, but when they leave they are basically the same people they were when they arrived. They climb the mountain to see the castle, and they wind up thinking that the past was better than what we have now. They have blond hair, or dark skin, but basically they’re the same as the people who live right here.
It’s the possibility of having a dream come true that makes life interesting, Check out this quote.
When someone sees the same people every day, as had happened with him at the seminary, they wind up becoming a part of that person’s life. And then they want the person to change. If someone isn’t what others want them to be, the others become angry.
Everyone seems to have a clear idea of how other people should lead their lives, but none about his or her own.
“It’s this: that at a certain point in our lives, we lose control of what’s happening to us, and our lives become controlled by fate. That’s the world’s greatest lie.
“when you want something, all the universe conspires in helping you to achieve it.”
“When he was a child, that man wanted to travel, too. But he decided first to buy his bakery and put some money aside. When he’s an old man, he’s going to spend a month in Africa. He never realized that people are capable, at any time in their lives, of doing what they dream of.”
“If you start out by promising what you don’t even have yet, you’ll lose your desire to work toward getting it.”
He had to choose between something he had become accustomed to and something he wanted to have.
when each day is the same as the next, it’s because people fail to recognize the good things that happen in their lives every day that the sun rises.
“That’s the way it always is,” said the old man. “It’s called the principle of favorability. When you play cards the first time, you are almost sure to win. Beginner’s luck.”
‘The secret of happiness is to see all the marvels of the world, and never to forget the drops of oil on the spoon.
“I’m like everyone else—I see the world in terms of what I would like to see happen, not what actually does.”
“I’m an adventurer, looking for treasure,” he said to himself.
“All things are one,” the old man had said.
Who knows … maybe it’s better to be like the crystal merchant: never go to Mecca, and just go through life wanting to do so, he thought, again trying to convince himself. But as he held Urim and Thummim in his hand, they had transmitted to him the strength and will of the old king.
I know why I want to get back to my flock, he thought. I understand sheep; they’re no longer a problem, and they can be good friends. On the other hand, I don’t know if the desert can be a friend, and it’s in the desert that I have to search for my treasure. If I don’t find it, I can always go home. I finally have enough money, and all the time I need. Why not? He suddenly felt tremendously happy. He could always go back to being a shepherd. He could always become a crystal salesman again. Maybe the world had other hidden treasures, but he had a dream, and he had met with a king. That doesn’t happen to just anyone!
When someone makes a decision, he is really diving into a strong current that will carry him to places he had never dreamed of when he first made the decision.
“Creatures like the sheep, that are used to traveling, know about moving on.”
“We are afraid of losing what we have, whether it’s our life or our possessions and property. But this fear evaporates when we understand that our life stories and the history of the world were written by the same hand.”
“In alchemy, it’s called the Soul of the World. When you want something with all your heart, that’s when you are closest to the Soul of the World. It’s always a positive force.”
They were men who had dedicated their entire lives to the purification of metals in their laboratories; they believed that, if a metal were heated for many years, it would free itself of all its individual properties, and what was left would be the Soul of the World.
“Because I don’t live in either my past or my future. I’m interested only in the present. If you can concentrate always on the present, you’ll be a happy man. You’ll see that there is life in the desert, that there are stars in the heavens, and that tribesmen fight because they are part of the human race. Life will be a party for you, a grand festival, because life is the moment we’re living right now.
“This is the first phase of the job,” he said. “I have to separate out the sulfur. To do that successfully, I must have no fear of failure. It was my fear of failure that first kept me from attempting the Master Work. Now, I’m beginning what I could have started ten years ago. But I’m happy at least that I didn’t wait twenty years.”
He knew that any given thing on the face of the earth could reveal the history of all things. One could open a book to any page, or look at a person’s hand; one could turn a card, or watch the flight of the birds … whatever the thing observed, one could find a connection with his experience of the moment. Highlight | Page 110 to die tomorrow was no worse than dying on any other day. Every day was there to be lived or to mark one’s departure from this world. Everything depended on one word: “
“Courage is the quality most essential to understanding the Language of the World.”
“You must love the desert, but never trust it completely. Because the desert tests all men: it challenges every step, and kills those who become distracted.”
“When a person really desires something, all the universe conspires to help that person to realize his dream”
“You must understand that love never keeps a man from pursuing his Personal Legend. If he abandons that pursuit, it’s because it wasn’t true love … the love that speaks the Language of the World.”
“One is loved because one is loved. No reason is needed for loving.”
“There is only one way to learn,” the alchemist answered. “It’s through action. Everything you need to know you have learned through your journey.
“The wise men understood that this natural world is only an image and a copy of paradise. The existence of this world is simply a guarantee that there exists a world that is perfect. God created the world so that, through its visible objects, men could understand his spiritual teachings and the marvels of his wisdom. That’s what I mean by action.”
“Because, wherever your heart is, that is where you’ll find your treasure.
“Tell your heart that the fear of suffering is worse than the suffering itself. And that no heart has ever suffered when it goes in search of its dreams, because every second of the search is a second’s encounter with God and with eternity.
Most people see the world as a threatening place, and, because they do, the world turns out, indeed, to be a threatening place.
..before a dream is realized, the Soul of the World tests everything that was learned along the way. It does this not because it is evil, but so that we can, in addition to realizing our dreams, master the lessons we’ve learned as we’ve moved toward that dream. That’s the point at which most people give up. It’s the point at which, as we say in the language of the desert, one ‘dies of thirst just when the palm trees have appeared on the horizon.
“To show you one of life’s simple lessons,” the alchemist answered. “When you possess great treasures within you, and try to tell others of them, seldom are you believed.”
“You dominated those horsemen with the way you looked at them,” he said. “Your eyes show the strength of your soul,” answered the alchemist.
..they understood that when something evolves, everything around that thing evolves as well.
“If a person is living out his Personal Legend, he knows everything he needs to know. There is only one thing that makes a dream impossible to achieve: the fear of failure.”
“That’s what alchemists do. They show that, when we strive to become better than we are, everything around us becomes better, too.
“This is for you,” he said, holding one of the parts out to the monk. “It’s for your generosity to the pilgrims.” “But this payment goes well beyond my generosity,” the monk responded. “Don’t say that again. Life might be listening, and give you less the next time.”
If you want to get a copy of The Alchemist click here.
January 17, 2016
Location: my condo in Chiang Mai, Thailand
I’m currently reading the book, How Rich People Think, by Steve Siebold and wanted to document some of my thoughts and view points on being rich and creating wealth.
For those of you that know me and grew up with me, you know that I didn’t grow up rich, and I didn’t grow up poor. We had everything we needed and a little more. I’m extremely grateful for that. The good thing was that my home town was extremely cheap to live in, so money went a lot further there than it would in many other places.
But, growing up this way I had always been told all of the typical things about money that you probably have heard throughout your life.
If you were born in the USA, you probably grew up hearing similar viewpoints. For those of you outside of the USA, I can’t speak for your family because it may have been different than what I grew up with.
Think to yourself for a second, how many times did your parents, teachers and others in your life tell you things about money that you just blindly listened to and followed because they were older and therefore knew more than you?
I know for me, it has been difficult to realize that a lot of what I was told when I was younger didn’t have to be my reality.
For example, the idea of working hard for money.
While I do believe working hard is one of the most important things you can do, and I thoroughly believe that you absolutely must work your ass off to develop skill-sets that bring in money, you don’t always need to work hard to earn money.
When it comes to marketing, I have worked my ass off. I’m constantly learning, reading, hiring coaches and mentors and testing and tweaking different campaigns I run and products I’m selling.
You know why?
It takes hard work to learn and implement the stuff that produces money.
What isn’t hard is taking what has been proven to work from your tests and then turning it into more money.
In particular I’m talking about finding a need in a market and providing a solution to their problem(s) and either eliminating the pain that they were experiencing, or providing more pleasure to their life by solving the problem(s).
Once you figure out how to solve a particular problem, you can use advertising to get more exposure to something that has been proven to work.
What that proves to me, and should prove to you is that…
Making money is easy.
Once you develop a skill set that can produce money, doing it over and over again can be done with minimal effort. In fact, you can hire people to do the exact steps you were doing to produce that money.
It’s not rocket science.
Although, it is hard work up front.
Okay, so back to the point of this blog post and where this idea came from..
Here is an excerpt from the book.
“The average person believes being rich is a privilege awards only to lucky people. World-class thinkers know in a capitalist country they have the right to be rich if they’re willing to create massive value for others.
This distinction in thinking leads the middle class to the lottery and the world class to work. While the masses are waiting to pick the right numbers and praying for prosperity, the great ones are solving problems.
They believe if they make life better or easier for others, it’s their right to be rich.
They’re always thinking of new ways to build a better mousetrap, and are often scorned by the masses for being materialistic, self absorbed and greedy.
While the masses are watching television and surfing the web, champions are thinking,working and dreaming of a better life.”
The funny thing is that the lottery was just at 1.5 Billion dollars. A lot of my Facebook news feed was full of people hoping and praying that they hit the jackpot and then never have to work another day in their life.
I don’t play the lottery because I don’t believe in getting something for nothing. The whole idea of just being given an enormous amount of money without providing massive value doesn’t add up to me and it doesn’t resonate with my core beliefs.
Sure, I would take the $1.5 Billion if I won. I know exactly what I would do with it as well. 70% of it would be re-invested in boring and safe things that provide me with a safe return every year. 10% would be given to charities, 10% would be to buy a few apartment complexes and the other 10% would be re-invested in new businesses and hiring teams to run the new businesses.
However, I didn’t enter to win it so there was no chance for that to happen.
Bill Gates said it best, ““If you are born poor its not your mistake, But if you die poor its your mistake.”
You can’t help the situation you are born into, it simply happens.
However, you can choose how you react to it and the knowledge you learn along the way and most importantly the people you surround yourself with.
Is your current friend group holding you back from becoming great? It may be time to get rid of some of them.
Head to local meetup groups and conferences where you have the opportunity to meet people who are doing what you want to do. Find people who have the lifestyle you want and do whatever you can to learn from them.
Do work for free for them in exchange for mentoring. Be their errand boy/girl and go get them coffee. Do the little things to stay in front of their minds and they’ll do what they can to help you out in return.
At first, it sucks. After a while, you’ll start to notice that you’re thinking differently.
You’ll notice that the way you talk to others is different. The thoughts you have in your own mind are different. You start to believe that, “yeah, making $10,000 a month is actually pretty easy” and you build a business to do that.
Pretty soon you’ll be around people who are doing $100,000 a month and you will realize that it is possible.
The sky really is the limit.
Now I know you’re probably thinking, yeah yeah, Chris, you are already making good money with your business, of course you believe this shit.
…and you’re absolutely right. Don’t believe me.
However, here’s some blog posts I wrote about years ago that you may resonate more with.
Okay, so as you can see this shit is real. It’s currently January 17, 2016 and I’m chilling in Chiang Mai, Thailand with my girlfriend writing this post.
It’s been years since I started implementing the stuff I’m sharing with you now and it just goes to show that you can become rich if you choose to be.
I honestly believe anyone with the right mindset and work ethic can become rich. It’s just up to them to actually go through with it. Some days are going to flat out suck, others are going to kick so much ass you’re going to just sit back and think “how the hell did I get so lucky?”
Over the last few years, I’ve had my fair share of both of these days and I 100% believe that it was my mindset and my belief that I will do whatever it takes to make this whole internet marketing thing work for me.
The beauty of this is that I’m able to live my absolute dream life because of these beliefs and if you want to become rich (whatever that means to you), you have the right to do it.
You just gotta surround yourself with the right people, learn from your mentors and work your ass off until you can duplicate yourself.
I’ve been dabbling into different types of books lately. I no longer only read business books or marketing books, which is a good step for me because I read so many of them over the past 2 years that I really needed to expand my consciousness beyond just business.
I’ve been studying a lot of David DeAngelo’s information which originally was so that I could learn more about girls and improve my dating life. I first heard about David DeAngelo when I was 16 and bought the Double Your Dating eBook. Since then, I’ve bought quite a few other products from him and have learned a ton about everything from How To Approach Women in Bars and Clubs to How To Become a Man.
Some people might think it’s weird or different, but it’s something that I wanted to learn so of course I start to study to learn. What originally started as me just trying to learn how to attract women has actually evolved into something that’s led me to learn how to improve myself to the point where I’m happy with who I am whether I am single or in a relationship. This is a bonus because the women I have been dating enhance my life in one way or another. I’m actually not ashamed to share that anymore either, because it truly has led me to become a better person.
After initially learning how attraction worked, I became intrigued with different aspects of how human interactions take place. If you’ve ever sat in a mall and “people watched”, you know where I’m coming from. After going through one of David’s programs, he had mentioned a bunch of books that would be good to read in order to learn more about what he was speaking about. I became interested in a few of the titles of these books so bought them.
One of these books was “King, Warrior, Magician, Lover” by Robert Moore and Douglas Gillette. The subtitle for this book was “Rediscovering the Archetypes of the Mature Masculine”.
This really piqued my curiosity. It was all about how there are the different cycles in a man’s life that he must go through to evolve. In our society, we typically don’t have a ceremonial celebration that signifies the man being born and the boy dying. When you think about older society’s and how a man truly had a celebration when he became an adult, whether through a fighting ritual or being tortured by your tribe as in The Emerald Forest there was an initiation into becoming a man. We currently don’t have that in our society, for various reasons and laws. However, this has ultimately affected the evolution of men because many of us don’t truly evolve into our adult form. (I’m guilty of this and still have a lot of boy psychology).
An excerpt from the book:
“The drug dealer, the ducking and diving political leader, the wife beater, the chronically “crabby” boss, the “hot shot” junior executive, the unfaithful husband, the company “yes man”, the indifferent graduate school adviser, the “holier than thou” minister, the gang member, the father who can never find the time to attend his daughter’s school programs, the coach who ridicules his star athletes, the therapist who unconsciously attacks his clients’ “shining” and seeks a kind of gray normalcy for them, the yuppie- all these men have something in common. They are boys pretending to be men. They got that way honestly, because nobody showed them what a mature man is like.”
Reading this really made me think about people who I’ve met and how they have gotten to where they are at. Many people have gotten to this point because no one has been there to guide them. I’ve always been lucky enough to have positive influences in my life who have helped show me right from wrong and have led me to where I’m currently at. I understand that I’m not perfect and that I still have a lot to learn, but I’m truly proud of where I’m at right now. I’m also learning how to become a more mature masculine man in the process thanks to books like this.
I can’t possibly dig into all of the archetypes in this post so I’m just going to share a little of what I’ve learned. In the end, we all hold each of these archetypes in ourselves at all points in our life. We make decisions based on what the dominant archetype currently is in our life. We have these different archetypes and they truly do control all decisions in our lives, whether consciously or unconsciously.
The King archetype is based on two functions: ordering and providing fertility and blessing. The king archetype is actually “the central archetype” around which the rest of the psyche is organized. There are two sides of the king, the active pole of the tyrant and the passive pole of the weakling. This forms the basis to everything we do and we need to be aware of balancing out the tyrant and weakling to hold our true potential.
The Warrior archetype consists of the aggressiveness and competitiveness we feel as men. Our aggressiveness is what truly drives us, energizes us and motivates us to do things. It pushes us into the offensive and is one of the things we must always keep in our mind. This works for pushing us forward in our business as well as meaning that men must typically make the first move in a relationship with females. This makes sense, the masculine is supposed to initiate and a woman expects this of us.
The Magician archetype helps us with our awareness and with our insights, primarily as knowledge of anything that is not immediately apparent or commonsensical. It is the part of us that has our “bullshit detector” and is often right, I’ve experienced this with certain people and you probably have experienced it as well. The magician part of us is also responsible for separating our ego from our emotions, without repressing our true emotions.
The Lover archetype is our deeply sensual side. The part of us that is the lover doesn’t just see the world in a grain of sand, but he feels it. The man that is under the influence of the lover wants to touch and be touched. He wants to live out the connectedness he feels with the world and all the feelings he has and wants to experience the world as a sensual experience in its totality. All of us, when we actually stop just doing things and just let ourselves be and feel without the pressure to perform, when we actually “stop and smell the roses”, we are feeling the lover inside of us.
I’d love to keep writing about this but I have a feeling that’s enough to let you know a little bit about this book and if it’s something that might be of interest to you or not. If it is something of interest to you, you can buy it from Amazon by clicking the image here:
Otherwise, i’m curious about what you think of the different archetypes of a man. Do you feel it’s important for us to learn about these things in order to grow? Do you think it will benefit our business relationships, sexual relationships or friendships by learning how to control and access each of these archetypes?
Or if you just want to talk about becoming a mature masculine man I’m interested in learning what you think. Leave your comments below…
If you are anything like me when you hear the word fastlane, you probably immediately think scam. I believe this is hard-wired into us because everything that is perceived as fastlane is also perceived as being easy. (Thanks MLM)
The only reason for this is because so many marketers have used this term in their advertising to feed on the people who are gullible enough to believe that they can get extremely wealthy without doing a damn thing. I admit it, when I first started marketing online I believed this too. Needless to say, it isn’t easy and it can actually be more difficult than just going to a job and getting guaranteed money per hour worked.
I hadn’t even heard of this book until someone told me about it. I’ve been pursuing entrepreneurial activities for the past 3 years and have been a little frustrated lately and wanted to take the “easy road” out and get a job. I put a little tweet out saying that I might get a “real job” so that I could get an extra $50,000 or more this year. As soon as I put out that message, I received a tweet back from my friend Alex Rinehart telling me before I did that that I needed to read The Millionaire Fastlane. I trust Alex and when a friend recommends a book to me, I buy it and read it. Boy am I glad I did! You can check out Alex’s website at http://CoActiveHealth.com
Let’s start off with what a JOB actually is. JOB is your Intrinsic Value.
JOB [Your Intrinsic Value] = (Hourly Rate of Pay) X (Hours Worked)
Where is the leverage in this equation? We’ve only got 24 hours in a day, and I sure as hell don’t want to work that much day by day, I’d die!
The way to true wealth is through a different equation.
Wealth = (Net Profit) + (Asset Value)
Net Profit = (Units Sold) X (Unit Profit)
A Fastlane business really switches your view on things. The average person is up late night watching infomercials and buying products on TV that claim to solve their problems. The fastlane millionaire is the one who is selling the products that the consumer is buying. The fastlaner has found a product to sell, figured out how much profit per unit sold and are selling millions of these units. This helps them create wealth without having to do work.
Become a producer first and a consumer second.
” Applied, what this actually means is that instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient the world as a producer.”
How many times have you read about compound interest paying bills for people who have written books about investing? Probably a bunch of times if you are like me. You’ve seen the numbers add up and make your interest pay for your bills when you are older and how well it works on paper. The problem is that the people telling you about this earned a ton of money doing something else prior to getting this type of interest. They usually leave this part out, and that’s the part that we need to know the most. These people because millionaires by selling millions of something.
This was a fairly simple concept, but something that I was overlooking. It’s funny how this works sometimes… I had started certain businesses just so that I personally could make money. Your business needs to chase needs of others. The business needs to chase needs, problems, pain points, service deficiencies or emotions and help solve these problems for other people. The money will follow when you solve problems on a massive scale.
-Slowlaners seek to minimize expenses while the Fastlaner seeks to maximize income and asset values.
-An idea trapped in your brain is like a supercar trapped in the garage with a dead battery. It accomplishes nothing and its purpose is untapped. Execution is making an idea real and giving the battery a charge. Execution is taking that Lamborghini out of the garage and slamming the accelerator to the floor, with the wind giving you a temporary face-lift. Execution is getting that idea out of your mind and onto the roads of possibility.
-Entrepreneurs struggle to differentiate between idea and execution. The think ideas are worth millions, when success is never about the idea but about the execution. “I had that idea!” Oh yeah? Who cares. What separates these people is that they executed the plan. They didn’t spend hours watching reality tv. They get out there and do it > Why I’d Rather Write this Blog Post than Watch Reality TV.
-When considering starting a business, focus on the NEED. If people 100% absolutely need your product or service to solve a problem of theirs, they will pay for it. Provide solutions to people and the money will follow. Ignore this and your business will perish.
-Doing what you love or doing what you know is a way of living that will allow you to have a good life, for a short period of time. If everyone is doing what they love, the market becomes saturated and this leads to more supply than demand, ultimately leading to a drop in price.
Overall I would recommend reading this book. It’s going to get your mind racing with ideas and hopefully give you a blueprint
that you can do to achieve your ideal amount of money to live the way you want to live. This book also shares a formula for finding out how much money you actually need to make to have your passive income cover all your expenses. The formula alone is worth the price tag because you’ll understand that it really is possible for you to live the life you want to. The problem with this book is that it doesn’t give you detailed steps to take, but if a book did that, everyone would be a billionaire.
Go buy this book now, read it and start creating your fastlane business. You can buy the book here > Buy The Millionaire Fastlane.