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Expert Secrets Book Review: Expert Secrets Notes

Expert Secrets Notes

Hey there! If you’ve come across this page, you’re most likely looking for a book review of the book Expert Secrets.

If that’s correct, then keep on reading. Otherwise, you might have just randomly stumbled upon a book that could quite possibly change the direction of your life.

Either way, check out my Expert Secrets notes below…

What is the book Expert Secrets about?

In its simplest form, the book Expert Secrets is about the process of switching from learning about a subject, to teaching about a subject.

We all reach a point in our studies where the best way for us to learn more and grow more is to start sharing the information that we know… thus leading us into teaching about the subject.

This book is all about how you can make the switch, and how to build a business around what you know.


The Two Types of Expert Business

  1. Selling Information Products.
  2. Leveraging Information Products to Grow an Existing Company.

Whatever it is that you want to be an expert in, spend the time to learn it inside and out. Ideally this will be a topic you can entirely “geek out on” and talk for hours on end about.

Creating Your Mass Movement

The 3 common traits of the biggest cults in history.

  1. They all had a charismatic leader.
  2. They all focused on a future based cause.
  3. They offered their audiences a new opportunity.

Questions to Ask to Make Sure Your Market Will Sustain Your New Expert Business

  1. Would people in this sub market be excited about the new opportunity I will be presenting?
  2. Are the people in this market irrationally passionate.
  3. Are these people willing and able to spend money on what you’re selling them?

Alright, well let’s get right to it… here’s my notes from Expert Secrets.

“Your results are your certification. I hereby give you permission to help people. You’re ready now.”

“That’s the key. You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping. There will always be people in the world who are more advanced than you. That’s fine. You can learn from them, but don’t let it stop you from helping the ones who are a chapter or two behind you.”

“You don’t want to be the first celebrity in a market. You want a topic or niche with its own subculture already established.”

“It is said that in any situation, the person with the most certainty wins. I’m not talking about self-confidence. As my buddy Setema Gali says: “Self-confidence is for kids.” If you want to make an impact, you have to be certain. Certainty is what draws people to leaders, to experts.”

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

“…the late Gary Halbert when I first started my business where he said, “You are only one sales letter away from striking it rich.”

“Instead of trying to convince people that their grass is green or offering to fix their grass, allow them to follow you to the other side of the fence. That’s where they want to be anyway.”

“…’s important to remember that people don’t buy what they need, they buy what they want.”

“The longer I work in this business, the more I realize how everything comes down to one thing—belief. Belief creates the customer. Belief creates the results. You must persuade people to believe in what you are doing, and you do that by mastering the art of storytelling.”

“If I can make people believe that (my new opportunity) is / are key to (what they desire most) and is / are only attainable through (my specific vehicle), then all other objections and concerns become irrelevant and they have to give me money.”

“…the secret to identifying people’s internal struggles is to take their external struggle, and ask them “Why?” about five or six times. Keep drilling down until you get to the real reason they want to change. Here’s a hint: It’s usually tied to love or status—or both.”

“I want them to realize that investing in this thing shouldn’t cost them any money, it should only save them money.”

“You want people who will take responsibility for their own actions.”

“The key to a high-converting webinar registration page is…

Click here to get a free copy of the book to find out the secret to high-converting webinar registration pages.

7 Ways To Find Trending Content Ideas for Viral Bloggers

If you’re reading this right now, you probably are interested in viral blogging or learning how to find trending content so that you can capitalize on it while it’s hot and make some money from it.

I’ve done this over the last few years by capitalizing on some trends that I’ve noticed and it’s led to some pretty good pay-days.

One problem I used to have was actually finding content that was going viral and when it was on its upward swing.

If you catch something before it hits the critical mass, you can usually capitalize on it pretty well.

If you catch it at the end of its buzz, you’ll still be able to make a bit of money with it, but less than if you caught it sooner.

Here’s 7 Ways To Find Trending Content Ideas for Viral Bloggers

  • Buzzsumo: Analyze what content performs best for any topic or competitor. All you need to do here is type in a topic or keyword to search for viral contentbuzzsumo-finding-content
  • Ruzzit: Find the most shared content on the web. All you need to do is type in the keyword where it says “Search Keyword or Share a link” on their siteruzzit-finding-viral-content
  • Feedly: Compiles news feeds from a variety of online sources for the user to customize & share.
  • Google Trends: A new way of displaying trending


  • Hubspot Blog Topic Generator: Custom blog ideas.


  • Portent: Content idea generator. This tool is pretty cool, you can take some of the topics from the other resources and plug those keywords into this tool to come up with clever headline topics.


Jumping Into a Blue Hole in Freeport, Bahamas


Have you ever had that crazy little feeling rush through your entire body when you’re standing over a cliff looking off of it?

If you’ve ever jumped off a bridge into a river, jumped off a cliff into the ocean or done anything where you were jumping off a height you have felt that feeling.

The feeling where you think “oh shit, this is stupid


fu%* it, YOLO

This feeling happened to me the other day while I was in Freeport in the Bahamas.

We drove about 30 minutes out into the middle of no where. I mean literally out in the middle of nowhere. We were driving down a main road one minute and then we ended up driving off-road down this super narrow path (you’ll see in the video).

About 10 minutes of driving down this road that was all rocky and broken up, good thing we had a truck!

All of a sudden my buddy who is driving STOPS the car and says we’re here!

I look around and see nothing much…

except for another little path cleared out.

I immediately started walking towards the path and continued walking down the path until BAM there’s a huge hole in the earth.

I look down into the hole and sure enough theres water down there that is crystal clear. You can see something that looks like a wood platform that appears to be about 5 feet below the water. After jumping I learned that the wood structure was about 30 feet down under the water but because it was so clear that you can see so deep.

A few minutes later my friend who has been there many times before jumps in. Then it comes up to my turn… I walk over to the edge while holding my GoPro and said “fu&* it! YOLO!” and jumped in.

Yes, that feeling was running through my entire body but I faced my fear directly. I jumped.

and DAMN was it awesome. For 2 seconds you’re in free fall and then you hit the water to some of the most refreshing, although chilly, water that I’ve ever been in. It woke me up and made me feel alive and there is no feeling in the world like conquering your fear and then feeling the success of conquering your fear.

When is the last time that you conquered your fear? What was it?

Leave your comments below!

Swimming With Stingrays at Stingray City in Cayman Islands


The other day we went to Stingray City here in the Cayman Islands and I had the opportunity to swim around with them, hold them, give them some kisses and even get a back massage from one of them… this was all without buying this particular stingray a drink or anything.

Definitely one of the cheapest dates I’ve been on.

haha but this honestly was an extremely cool experience. You would never guess that the creature that killed Steve Irwin would be so friendly. We learned how and why Steve was killed by one of these stingrays and it was because he jumped onto the back of the stingray from behind and surprised it.

Naturally, the stingray was defending itself and whipped its tail around to kill him.

At Stingray City, they have been feeding the rays in this area for over 50 years and these particular stingrays are so used to people arriving with food that they have gotten used to being around them.

If any of you have ever been to Stingray City or Rum Point here in the Cayman Islands, you may have seen Stinky swimming around all the boats. He’s a pretty horny dolphin so they made sure everyone was firmly planted on the ground lol.

Stingray City was definitely a fun little adventure and seeing the stingrays up close and personal was something I hadn’t done before. Definitely a fun adventure!

Have you swam with Stingrays before? Leave comments below on what you think about this!

Costa Rica Sunset

Costa Rica Sunset


So I decided to take my camera out to get some pictures of the sunset and ended up deciding just to record it.

Why would I record it instead of just getting a picture?

Well, many of you have not been down here yet to see a Costa Rica sunset and it’s absolutely beautiful. So I decided to do the next best thing, which was to record the sunset (It’s about 7 mins long) and get the sounds and the entire feel of what it’s like to sit on the beach with your toes in the sand, the sounds of the waves crashing and the beauty of the sun setting over the ocean.

Have you seen any beautiful sunsets? Where was it?

Leave your comments below!