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The Unspoken Truth About Success & Why You Aren’t Successful Yet

the real truth about success

The Truth About Success is that Success isn’t easy. If it was, everyone would be wildly successful. If you aren’t successful yet, this could explain why…

Austin, Texas
3:04pm

Most people are afraid to fail in life. Most people are afraid to be fearless, and to take risks. Most people are too afraid to push themselves to be the person they’ve always wanted to be, and it’s usually because they don’t want to leave their comfort zones.

That is why they fail.

It’s also the reason that a large percentage of people alive today are living lives that they aren’t happy with. The truth is that… success isn’t easy.

Some people might tell you that it is. Especially if you’ve ever come across those make money online videos on YouTube. You know the ones i’m talking about. You’ve probably been watching videos or listening to music and then you have to click “Skip ad” so you don’t hear the same BS over and over again.

The truth is that success takes a LOT of hard work. But, when the majority of people hear that something is going to be difficult… they shut down and decide against it. I mean, seriously. Who wants to work hard when you could just binge watch Netflix all weekend?

Exactly.

And while we’re at it, let me tell you this. You won’t ever succeed.

Whoa, whoa, whoa… that seems a little harsh, doesn’t it?

What about a happy medium?

Okay… let’s address this “happy medium”. You WILL be successful, but it won’t be easy. Is that better?

It’s starting to feel a little bit better in my gut seeing that written out. I’ve had success in both instances… Massive failures, and incredible success. Want to know why I’ve had both? I work my ass off.

If you know me personally, you know I love what I do. I enjoy diving deep into niches, learning about customer demographics and finding the best ways to create value for the consumer in the niche… and then helping map out how to go about creating systems that can be duplicated for your team members to follow.

But the thing is, I work… all the time. Sure, I can take off a ton of time and go on epic adventures for days at a time, or weeks… without any real change in my lifestyle. But it’s because during the times when you don’t hear from me, or see me, I’m deeply involved in building and working on my systems.

So the whole idea of “Success isn’t easy” is just that… it’s an idea.

and since we all have different ideas and different viewpoints on what is considered to be “easy”, it’s impossible to tell you that success is easy. For me, spending 60-100 hours a week working on a project that I care about is easy. For other people, hearing “60-100 hours a week” is like the worst nightmare ever.

I mean, jobs only make you work 40 hours a week and people get all upset over that.

The thing is, when you’re doing something you hate for 40 hours a week… it flat out sucks. It seems like every minute drags on and somehow this crazy Universe we live in has seemed to stop time… and the seconds drag on for minutes, and the minutes drag on for hours.

It’s mind-numbingly boring. It’s tedious work. It’s stuff you wouldn’t wish on your worst enemy. It’s…. work.

On the other hand, when it’s something you give a shit about… it’s awesome.

the truth about success

The Truth About Success…

My girlfriend witnesses this first hand whenever I get an idea and immediately move towards implementing it. She says my eyes light up and its like a fire ignites within me.

and then I’ll work on the idea for hours on end, without even realizing that it had been a few hours since I took a break. Which means I must force myself to stop and take a break. Not that I want to, but because I know that my body functions better when I do.

This type of action seems to come in waves, and it isn’t always there. Sometimes it hits hard and i’ll have a week of terrific content creation, and other times I’ll not feel like doing a damn thing. It’s just like the ocean… the tides change and I’m just trying to surf them when the conditions are good.

The Truth About Success and Why It’s So Elusive…

Personally I think it has to do with what a person’s individual definition of success is. According to dictionary.com

[suh k-ses
noun
1. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one’s goals.
2. the attainment of wealth, position, honors, or the like.

3. a performance or achievement that is marked by success, as by the attainment of honors:

The play was an instant success.

4. a person or thing that has had success, as measured by attainment of goals, wealth, etc.:

She was a great success on the talk show.
5. Obsolete. outcome.

Related: Success Isn’t About Who You ARE…

Look at those different meanings and then think about what success looks like to you. Is it achieving a certain financial goal? Is it getting a trophy? Is it recognition from your boss for a job well done? What about just finishing a project?

Think for a second… what does your version of success look like?

Get out a piece of paper and a pen and write out what success means to you.

My definition of success, for myself, is to be able to do whatever I want, whenever I want, with whoever I want, wherever I want.

Yes, I know that can be taken in a few different ways. But my idea of success is for me to have an open schedule to go do whatever it is that I want, whenever I want to do it. Let’s say there’s a super cool event that a friend of mine tells me about… I want to be able to drop everything and go do it, if I choose to do so. This very thing happened when I first learned about the Songkran Festival in Chiang Mai, Thailand.

My girlfriend and I met some new friends while we were traveling and they told us about this festival that was something that everyone should do… and we looked it up, it looked like an absolute blast… so we made the plan to attend that year (We actually went back this past year as well, it was that much fun)

That right there to me is success.

Is it possible to make success easier?

Well, I could tell you that yes… success is going to be easier for you than it is for others… but that would be a lie.

Because success depends on your personal viewpoint of it, it’s impossible for me to guarantee anything to you in this life. Until you know what success looks like to you, you’ll never achieve it.

Right now, if you have a computer or a phone and you have clean water, electricity and a house, you’re an incredible success to people who live in third-world countries who don’t have these things. But, because you’ve probably had this your whole life, you discount it for what it is.

You might even be earning over $100,000 a year right now, yet you still might not consider yourself a success because so-and-so makes $500,000 a year.

Until you figure out what success means to you, you’ll never achieve it. Truth be told, once you do achieve “success” according to your old definition, you’ll still probably feel like a failure because your goals will continue to grow as you do.

Fun, right? Oh the joy of Entrepreneurship. If you want to see a few of the ways that I’ve figured out how to start creating a beginner income from the internet, you can get my Beginner’s Guide to Internet Entrepreneurship guidebook and tutorial videos here.

 

The 35 Headline Formulas of John Caples (Cheatsheet)

Austin, Texas
11:04 am

I got back to Austin late Sunday night after a quick trip to NY for my brother’s wedding…

The wedding went well, and I had a great time seeing my family. Living away from the town I grew up in (and often out of the US), I don’t see them that often.

We spent a LOT of time in the car. The wedding location was about 2 hours away from my home town, but it ended up taking us about 3 hours to get there and back… silly GPS got us lost. Typical when you’re driving around in small towns and through the hills of NY/PA.

Anyways, whenever I am home I try to read one of the physical books that my dad has on the bookshelf in his office. With my traveling year-round and living out of my Minaal backpacks, I don’t tend to travel with much.

This trip however, I saw two books that I hadn’t read in a few years… Tested Advertising Methods by John Caples and Ogilvy on Advertising. (I had Think & Grow Rich with me already)

The first one I’m reading is Tested Advertising Methods, and I wanted to share with you a little excerpt from it. Well, it’s more than a little excerpt. It’s a list of the 35 formulas for writing headlines, to help you with your advertising campaigns.

Headline formulas are selling ideas that have worked again and again in the past and can be expected to continue to get results in the future. For example, the formula “Begin your headline with the words ‘How to'” will probably last as long as advertising exists. Unless human nature changes radically, people will never tire of learning how to do the things they want to do and how to get the things they want to get.

Below is a list of the 35 formulas discussed in Chapter 5 of Tested Advertising Methods.

This list can help you in two ways:

1) as a tool to use when you need a headline in a hurry
2) as a stimulus to spur your imagination toward the invention of new formulas

 

  1. Begin your headline with the word “Introducing.”
  2. Begin your headline with the word “Announcing.”
  3. Use words that have an announcement quality.
  4. Begin your headline with the word “New.”
  5. Begin your headline with the word “Now.”
  6. Begin your headline with the words “At last.”
  7. Put a date into your headline
  8. Write your headline in news style.
  9. Feature the price in your headline.
  10. Feature reduced price.
  11. Feature a special merchandising offer.
  12. Feature an easy-payment plan.
  13. Feature a free offer.
  14. Offer information of value.
  15. Tell a story.
  16. Begin your headline with the words “How To.”
  17. Begin your headline with the word “How.”
  18. Begin your headline with the word “Why.”
  19. Begin your headline with the word “Which.”
  20. Begin your headline with the words “Who else?”
  21. Begin your headline with the word “Wanted.”
  22. Begin your headline with the word “This.”
  23. Begin your headline with the word “Because.”
  24. Begin your headline with the word “If.”
  25. Begin your headline with the word “Advice.”
  26. Use a testimonial-style headline.
  27. Offer the reader a test.
  28. Use a one-word headline.
  29. Use a two-word headline.
  30. Use a three-word headline.
  31. Warn the reader to delay buying.
  32. Let the manufacturer speak directly to the reader.
  33. Address your headline to a specific person or group.
  34. Have your headline ask a question.
  35. Offer benefits through facts and figures.

 

As a profession, advertising is young; as a force, it is as old as the world. The first four words uttered, “Let there be light,” constitute its character. All nature is vibrant with its impulse.”  – Bruce Barton

The important thing for you to do right now is to bookmark this page and come back to it time and time again before writing your headlines. This list of The 35 Headline Formulas of John Caples will help you out significantly with improving your headlines.

Read more in the book Tested Advertising Methods by John Caples

… and here’s a quick picture of my girlfriend and I at the wedding.
– Chris Hughes

How to Find Great Outsourcers So You Can Spend More Time Doing What You Love

how to hire a great VA

How to Find Great Outsourcers So You Can Spend More Time Doing What You Love

Check out my recommended outsourcing site here (Click)

Let’s talk about outsourcing real quick. If you are running your own business, you need to start thinking about hiring a team sooner rather than later.

You and I both only have 24 hours in a day, and its impossible to work all 24 hours no matter how hard you sometimes want to.

Well, its possible. You’ll just be dead to the world the next day and will likely get sick. As entrepreneurs and business owners, you can’t miss days unless you have teams in place to handle the systems you’ve built while you’re away.

But Chris, hiring is hard!!! How do I find great outsourcers?

It’s not easy, i’ll tell you that.

But this little trick here will drastically improve the chances of you finding a great outsourcer. Is it going to take some work to sort and interview and hire? Yes.

Is it worth it? Well, when you’re out surfing and you come home and work has been done (to your specifications exactly) you’ll see that it’s worth every penny and every hour you spent designing your system.

The trick in this video here on how to find great outsourcers is going to save you a significant amount of time in the beginning stages of filtering these candidates.

Its such a simple little thing and you’ll notice that 90% of the people won’t follow the directions… guess what..

if they can’t follow this simple direction, they’ll struggle with the harder directions as well.

So use this tip the next time you are going to hire an outsourcer.

Expert Secrets Book Review: Expert Secrets Notes

Hey there! If you’ve come across this page, you’re most likely looking for a book review of the book Expert Secrets.

If that’s correct, then keep on reading. Otherwise, you might have just randomly stumbled upon a book that could quite possibly change the direction of your life.

Either way, check out my Expert Secrets notes below…

What is the book Expert Secrets about?

In its simplest form, the book Expert Secrets is about the process of switching from learning about a subject, to teaching about a subject.

We all reach a point in our studies where the best way for us to learn more and grow more is to start sharing the information that we know… thus leading us into teaching about the subject.

This book is all about how you can make the switch, and how to build a business around what you know.

 

The Two Types of Expert Business

  1. Selling Information Products.
  2. Leveraging Information Products to Grow an Existing Company.

Whatever it is that you want to be an expert in, spend the time to learn it inside and out. Ideally this will be a topic you can entirely “geek out on” and talk for hours on end about.

Creating Your Mass Movement

The 3 common traits of the biggest cults in history.

  1. They all had a charismatic leader.
  2. They all focused on a future based cause.
  3. They offered their audiences a new opportunity. ​

Questions to Ask to Make Sure Your Market Will Sustain Your New Expert Business

  1. Would people in this sub market be excited about the new opportunity I will be presenting?
  2. Are the people in this market irrationally passionate.
  3. Are these people willing and able to spend money on what you’re selling them?

 

Alright, well let’s get right to it… here’s my notes from Expert Secrets.

“Your results are your certification. I hereby give you permission to help people. You’re ready now.”

“That’s the key. You don’t have to be the most knowledgeable person in the world on your topic, you just have to be one chapter ahead of the people you’re helping. There will always be people in the world who are more advanced than you. That’s fine. You can learn from them, but don’t let it stop you from helping the ones who are a chapter or two behind you.”

“You don’t want to be the first celebrity in a market. You want a topic or niche with its own subculture already established.”

“It is said that in any situation, the person with the most certainty wins. I’m not talking about self-confidence. As my buddy Setema Gali says: “Self-confidence is for kids.” If you want to make an impact, you have to be certain. Certainty is what draws people to leaders, to experts.”

“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.”

“…the late Gary Halbert when I first started my business where he said, “You are only one sales letter away from striking it rich.”

“Instead of trying to convince people that their grass is green or offering to fix their grass, allow them to follow you to the other side of the fence. That’s where they want to be anyway.”

“…..it’s important to remember that people don’t buy what they need, they buy what they want.”

“The longer I work in this business, the more I realize how everything comes down to one thing—belief. Belief creates the customer. Belief creates the results. You must persuade people to believe in what you are doing, and you do that by mastering the art of storytelling.”

“If I can make people believe that (my new opportunity) is / are key to (what they desire most) and is / are only attainable through (my specific vehicle), then all other objections and concerns become irrelevant and they have to give me money.”

“…the secret to identifying people’s internal struggles is to take their external struggle, and ask them “Why?” about five or six times. Keep drilling down until you get to the real reason they want to change. Here’s a hint: It’s usually tied to love or status—or both.”

“I want them to realize that investing in this thing shouldn’t cost them any money, it should only save them money.”

“You want people who will take responsibility for their own actions.”

“The key to a high-converting webinar registration page is…

Click here to get a free copy of the book to find out the secret to high-converting webinar registration pages.

7 Ways To Find Trending Content Ideas for Viral Bloggers

If you’re reading this right now, you probably are interested in viral blogging or learning how to find trending content so that you can capitalize on it while it’s hot and make some money from it.

I’ve done this over the last few years by capitalizing on some trends that I’ve noticed and it’s led to some pretty good pay-days.

One problem I used to have was actually finding content that was going viral and when it was on its upward swing.

If you catch something before it hits the critical mass, you can usually capitalize on it pretty well.

If you catch it at the end of its buzz, you’ll still be able to make a bit of money with it, but less than if you caught it sooner.

Here’s 7 Ways To Find Trending Content Ideas for Viral Bloggers

  • Buzzsumo: Analyze what content performs best for any topic or competitor. All you need to do here is type in a topic or keyword to search for viral contentbuzzsumo-finding-content
  • Ruzzit: Find the most shared content on the web. All you need to do is type in the keyword where it says “Search Keyword or Share a link” on their siteruzzit-finding-viral-content
  • Feedly: Compiles news feeds from a variety of online sources for the user to customize & share.
    feedly-find-viral-content
  • Google Trends: A new way of displaying trending searches.google-trends-to-find-viral-content

     

  • Hubspot Blog Topic Generator: Custom blog ideas.

    hubspot-to-find-viral-content
    hubspot-to-find-viral-contenthubspot-to-find-viral-content

  • Portent: Content idea generator. This tool is pretty cool, you can take some of the topics from the other resources and plug those keywords into this tool to come up with clever headline topics.
    portent-to-create-viral-content

portent-to-create-viral-content

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