I was doing research on the importance of backlinking and was going to determine the top 3 reasons that quality backlinks are better than a large quantity of backlinks that aren’t quality.
Here’s what I’ve found:
1) Quality backlinks are ranked higher through the Page Ranking system Google uses. A PR1 website is not a quality site to be linking to, although it may increase it’s PR in the future. At all times, if you can get backlinks from PR 6-10 websites, your site will ultimately rank up higher.
2) If you have a ton of backlinks from irrelevant websites, this actually does more harm than good for your site. Therefore, don’t buy packages that try to sell you 100+ backlinks unless they are relevant sites and provide you with a linkback from a PR website of 6 or above.
(Example: You have a marketing website that’s linking up to porn websites for backlinks, which is a typical scenario for mass linking campaigns. This harms your SEO in the long-term because it’s irrelevant sites linking to yours. The better way to do this is develop relationships with 10 marketers in your niche and do a link-for-link exchange. This shows up as a marketing blog linking to another marketing blog and looks good in Google’s eyes)
3) Google is working on a patent that will deal with the popularity of sites that are being linked to & how trustworthy a site is that you link to from your own website.
What does this mean for you? This means you could possibly get into trouble for linking to a bad site.
To prepare for this now we should chose relevant sites to link with, sites that don’t have an enormous amount of outbound links on a page and ones that don’t practice bad SEO techniques. By doing all of these things we can reduce the risk of having our reciprocal links discounted.
If you’d like to read more about the importance of backlinking, I provide another article here: http://whoschrishughes.com/backlink-importance
Please feel free to share if this helps!